GTM Systems Analyst

Ashby; United States; Remote; CAD 160,000 - 225,000; Full time

Benefits offered by this job

Stock options

Unlimited PTO

Family leave

Equipment budget

Education budget

Job summary

Ashby is seeking a GTM Systems Analyst to own the daily maintenance and configuration of the CRM and data layers powering our Sales, Marketing, and Customer Success teams. You will manage integrations, data quality, and governance to enable fast, confident GTM motions.

Ideal candidates have 3–4 years in RevOps or Marketing/Sales Ops in a B2B SaaS setting, with strong CRM and data tooling experience and excellent cross-team communication.

Qualifications

• 3–4 years in RevOps, Marketing Ops, or Sales Ops in a B2B SaaS company.
• Ability to translate business goals into scalable technical configurations.
• Strong analytical skills to diagnose data discrepancies and present findings clearly.
• Excellent written communication and documentation in a remote-first environment.

Responsibilities

• Own day-to-day health of core GTM platforms, including configurations and permissions.
• Maintain clean data flows across GTM toolset and ensure reliable signals between systems.
• Enforce data quality standards, deduplication, and field taxonomy for reliable revenue reporting.
• Triage issues for frontline GTM teams and deliver scalable solutions with stakeholders.
• Evaluate new GTM tech and AI tools for integration and adoption.

Skills

Salesforce Admin

HubSpot Admin

CRM configuration

Data governance

Data quality

Gong

6sense

Outreach

Gainsight

Tools

Snowflake

BigQuery

Salesforce CRM

HubSpot CRM

Job description

The Role

Ashby's GTM engine runs on a set of interconnected systems. Keeping them accurate, efficient, and trusted is the foundation everything else is built on. As our GTM Systems Analyst, you'll own the daily maintenance and configuration of technical layer that powers our Go-to-Market organization: the CRM configurations, integration architecture, and data quality practices that let our Sales, Marketing, and Customer Success teams move fast with confidence.

The Role

Ashby's GTM engine runs on a set of interconnected systems. Keeping them accurate, efficient, and trusted is the foundation everything else is built on. As our GTM Systems Analyst, you'll own the daily maintenance and configuration of technical layer that powers our Go-to-Market organization: the CRM configurations, integration architecture, and data quality practices that let our Sales, Marketing, and Customer Success teams move fast with confidence.

Why this role matters now

We're in an active expansion phase: new products, new segments, new GTM motions. Our systems need to keep pace. The person in this role will shape how we build the technical foundation for the next chapter of Ashby's growth.

What You'll Do

• System Administration: Own the day-to-day health of our core GTM platforms. You'll manage configuration, user permissions, custom objects, and workflow automation across our CRM stack — making sure the systems actually reflect how our teams work, not just how they were set up two years ago.
• Integration Support: Maintain clean data flows across our GTM toolset ( including intent data, conversation intelligence, and sales engagement platforms). You'll be the person who knows how signals travel between systems and why, and who makes sure they're flowing reliably.
• Data Governance: Enforce standards for data quality, deduplication, and field taxonomy. Revenue reporting and forecasting are only as good as the data underneath them, along with our GTM Engineers and our System Architect, you'll build the infrastructure of trust that makes those outputs credible.
• Stakeholder Support: Be the go-to technical partner for frontline GTM teams. You'll triage issues, gather business requirements, and deliver solutions that scale. You communicate clearly with both technical and non-technical partners and know when to say "that requires a bigger conversation" rather than patching around a root cause.
• Tooling Evaluation: Help evaluate new GTM tech and AI tools as our needs evolve. You'll assess how new tools will integrate with our existing systems, support contract renewals, and support implementation of emerging solutions, with a practical bias toward what will actually get adopted and maintained.

What We're Looking For

• Advanced proficiency in CRM administration: Salesforce Administrator or HubSpot Administrator certification strongly preferred
• Experience connecting marketing automation, CRM, and revenue intelligence tools (e.g., 6sense, Gong, Outreach, Gainsight)
• Ability to translate abstract business goals into documented, scalable technical configurations
• Strong analytical skills: you can diagnose data discrepancies, form a hypothesis, and present findings clearly to both technical and non-technical audiences
• Instinctive troubleshooter: you don't wait for a problem to be fully described before you start hypothesizing
• Clear written communicator; we're a remote-first company and documentation is how work gets shared
• 2–4 years in a RevOps, Marketing Ops, or Sales Ops systems role, ideally at a B2B SaaS company

Nice to Have

• Familiarity with SQL or data warehouse querying (Snowflake, BigQuery) for ad hoc analysis
• Experience with AI-assisted workflow automation or prompt-based tooling in a GTM context
• Exposure to multi-product or multi-segment GTM motions

This Role May Not Be a Fit If

• You have used CRM systems extensively, but have not owned CRM administration work directly.
• You prefer strategy and architecture work over hands-on systems ownership.
• You do your best work when requirements are fully specified, rather than when you need to diagnose ambiguous issues and triage incoming requests.
• You are looking for a role focused on one GTM function, rather than broad partnership across Sales, Marketing, and Customer Success.

Interview process

• Recruiter Screen
• Hiring Manager Interview
• Challenge InterviewFinal Round with multiple key stakeholders

About Ashby

At Ashby, we’re building the future of enterprise software—starting with a suite of products that empower talent leaders, recruiters, and hiring managers to drive better hiring outcomes with data-informed strategies. We're backed by Y Combinator and top-tier investors like Elad Gil and Lachy Groom. Our customers include global leaders like Snowflake, OpenAI, Shopify, Ramp, and Notion.

We’re growing fast—over 100% year-over-year in revenue and we’ve only just scratched the surface of a massive market opportunity. This is your chance to get in early and help shape a category-defining company.

Benefits

• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
• $100/month education budget with more expensive items (like conferences) covered with manager approval.
• If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.

Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to ap

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Ashby is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.

Compensation Range: $115,000 - $162,438