GTM Community Lead, North America

ARC'TERYX; North Vancouver; Hybrid; CAD 125,000 - 156,000; Full time

Job summary

A leading outdoor lifestyle brand in North Vancouver is seeking a Senior Manager, Go-to-Market Community for North America. This role involves aligning community initiatives with the global brand and leading a team to execute integrated campaigns. Candidates should have over 8 years of experience in brand marketing, strong leadership skills, and a passion for outdoor engagement. A hybrid work model is offered, along with a competitive salary range of CAD$125,000 – CAD$156,000.

Qualifications

• 8+ years of experience in brand marketing or community engagement.
• Exceptional leadership and people management skills.
• Strong understanding of community engagement strategies.

Responsibilities

• Develop strategic framework for Community Briefs.
• Lead operational alignment across all teams.
• Translate brand vision into high-impact community briefs.
• Collaborate with cross-functional partners for cohesive experiences.
• Define success metrics and ensure regular KPI reporting.

Skills

Leadership

Community Engagement

Brand Marketing

Communication

Strategic Execution

Education

Bachelor's degree in Marketing, Communications, or Business Administration

Job description

A leading outdoor lifestyle brand in North Vancouver is seeking a Senior Manager, Go-to-Market Community for North America. This role involves aligning community initiatives with the global brand and leading a team to execute integrated campaigns. Candidates should have over 8 years of experience in brand marketing, strong leadership skills, and a passion for outdoor engagement. A hybrid work model is offered, along with a competitive salary range of CAD$125,000 – CAD$156,000.