Growth Marketing Specialist (Co-op or Recent Grad)

TrackPoint.ai; Saskatoon; On-site; CAD 50,000 - 70,000; Full time

Job summary

A dynamic marketing firm in Canada is seeking a Growth Marketing Specialist to enhance brand presence and drive user acquisition. The role includes managing social media strategies, optimizing the customer journey, and acting as a liaison for consumer feedback. Ideal candidates are creative, strategic thinkers who are either currently enrolled in a marketing-related degree or recent graduates. Competitive compensation and growth opportunities will be offered.

Qualifications

• Creative and strategic thinker with a passion for digital marketing.
• Exceptional written and verbal communication skills.
• Familiarity with major social media platforms.

Responsibilities

• Develop and execute social media strategies to build brand.
• Analyze and enhance website content and user flow.
• Act as first contact for customer support and gather feedback.
• Experiment with new marketing channels and campaigns.

Skills

Digital marketing

Social media engagement

Communication

Analytical skills

Education

Currently enrolled in a university degree program or recently graduated

Job description

Are you obsessed with understanding what makes customers tick? Do you love creating content that grabs attention and drives action? As our Growth Marketing Specialist, you will be the voice of our brand and the architect of our consumer growth engine. You'll have the unique opportunity to manage the entire consumer journey, from first impression to loyal subscriber.

What You’ll Do

• Fuel Our Social Presence: Develop and execute engaging social media strategies across LinkedIn, X (Twitter), Instagram, and TikTok to build our brand, foster community, and drive user acquisition.
• Optimize the Customer Journey: Analyze and enhance our website’s content, design, and user flow to create a seamless and high-converting experience for new users.
• Champion Our Users: Become an expert on our product and act as the first point of contact for customer support inquiries, gathering valuable feedback to inform our marketing and product strategy.
• Drive Conversion: Experiment with new marketing channels, campaigns, and messaging to find scalable ways to attract and sign up new users.

What We’re Looking For

• A creative and strategic thinker with a passion for digital marketing.
• Exceptional written and verbal communication skills.
• Familiarity with major social media platforms and an eagerness to learn new marketing tools.
• A customer-first mindset and a desire to solve problems.
• Currently enrolled in a university degree program (e.g., Marketing, Communications, Business, or related field) or recently graduated.