Growth Marketing Manager

Vancity; Vancouver; Hybrid; CAD 91,000 - 137,000; Full time

Job summary

A member-owned credit union in Metro Vancouver is seeking a Growth Marketing Manager to enhance member experience and drive acquisition strategies. You will utilize data-driven insights, craft retention programs, and lead a team to execute effective marketing initiatives across various channels. The role requires 5-10 years of marketing experience and a deep understanding of digital marketing, making a significant impact on member engagement and loyalty. Join a recognized top employer with a commitment to social justice and community empowerment.

Benefits

Customizable Benefits

Generous Vacation

Immediate Health Coverage

Defined Benefit Pension

Qualifications

• 5-10 years of professional experience in Marketing, preferably in financial services.
• Proven ability to lead engaged marketing teams.
• Strong analytical skills to measure performance and derive insights.

Responsibilities

• Develop targeted marketing strategies for member acquisition and retention.
• Execute and optimize campaigns across diverse digital channels.
• Collaborate with cross-functional teams to enhance member experience.

Skills

Digital marketing

Data-driven decision making

Marketing strategy

Team leadership

Education

University degree in Marketing, Business or related field

Tools

Analytics tools

Social media platforms

Job description

Our Story & Purpose:

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net‑zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,700 diverse individuals, access competitive rewards and benefits, and be part of a greater movement – apply today!

Your Role in Supporting Our Members:

We’re looking for a Growth Marketing Manager focused specifically on acquiring, retaining, and deepening relationships with our members. This role centers on understanding and enhancing the member experience across our chequing and savings products, ensuring that every touchpoint builds engagement and loyalty. You will take ownership to develop and execute on strategies to attract new members, design retention programs that keep them engaged, and implement initiatives that encourage deeper product adoption and higher member satisfaction. Leveraging data‑driven insights, you’ll position Vancity to meet evolving member needs and deliver compelling value propositions at every stage of the member journey.

Success in this role means identifying untapped opportunities for growth among current and prospective members, crafting incentives tailored to their needs, and executing go‑to‑market campaigns that drive measurable results. You’ll collaborate closely with cross‑functional teams to develop innovative marketing initiatives that increase acquisition, nurture ongoing relationships, and minimize attrition throughout the member lifecycle.

In addition, you possess a deep understanding of digital channels and are skilled at optimizing them to maximize member engagement and acquisition. By staying current with evolving digital trends and leveraging analytics, you ensure that each campaign delivers measurable impact and aligns with members’ preferences. You’ll have a Sr. Marketing Specialist supporting you in setting strategies, executing plans, and measuring campaign performance. You will report to the Senior Marketing Manager and play a key role in shaping Vancity’s member‑focused marketing approach.

This is a permanent, full‑time position with hybrid working arrangements based primarily at the Vancity head office and your Lower Mainland home office. Periodically, you’ll attend in‑person activities or events to connect with members and stakeholders.

How You’ll Make an Impact:

• Partnering with product teams and cross‑functional stakeholders to develop targeted marketing strategies for members, driving acquisition and building lasting engagement
• Using data‑driven approaches to plan, execute, and optimize campaigns across diverse channels such as lifecycle journeys, organic and paid social media, member events, and face‑to‑face interactions—always with a focus on deepening relationships and member loyalty
• Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short‑term and long‑term KPIs, while connecting results to opportunities for improvement
• Enabling branches, member support, and other internal teams to tell a compelling story about our product benefits
• Managing multiple high‑priority projects in a deadline and data‑driven environment
• Leading and mentoring your team, guiding them to deliver high quality marketing campaigns

What You’ll Bring to the Team:

• A university degree, preferably in Marketing, Business, or a related field
• 5-10 years of professional experience in Marketing (preferably in the financial services sector)
• Proven experience leading engaged marketing teams
• In‑depth knowledge of marketing strategy, delivery, and all elements of the marketing mix (lifecycle journeys, organic social media, paid media, events, and face‑to‑face), with specific experience in digital marketing
• Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy
• Proven ability to partner with data‑driven stakeholders such as cross‑functional teams and Product leads
• Strong communication skills with an ability to use influencing skills to drive team alignment
• Strong analytical skills to measure performance, derive insights, and aid in decision making
• Superior story‑telling and presentation skills
• Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach

You’ll Thrive Here If You Are:

• A leader – you understand how to motivate and support others in advancing the vision and mission of an organization. You craft plans, influence others in making progress on strategic goals, and cultivate an environment in which all are invited to contribute to success.
• An expert business operational navigator – you understand how to drive balanced growth against organizational priorities and can pivot based on market changes. You know where to dig deep, where to delegate and where to prioritize to achieve results.
• A dynamic communicator – with great interpersonal and communication skills, you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.
• A self‑starter – you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.
• A strategic marketer – you plan and coordinate to establish marketing strategies, and tactical plans; and you lead development of integrated solutions, services and programs. You connect the dots across the business to provide more effective and efficient solutions.
• Curious & innovative – you’re on top of the financial services industry, political and economic trends and are constantly looking for new marketing opportunities to test. You identify risks and opportunities that may impact the business unit and or designated area.
• Analytical– you are data‑driven in your approach and can skillfully interpret customer, campaign and market data, recommending changes and optimizations.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don’t perfectly align with those listed

What You’ll Earn:

This role offers a salary range of $91,000 to $136,400 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You’ll Love Working Here:

A career at Vancity is more than just a job, you’re joining a tradition of change‑makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We’re the largest private‑sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs
• Generous Vacation: New employees start with 3–4 weeks of vacation per year, with additional days earned over time
• Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness
• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self‑identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

At Vancity we’re committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent, understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive, barrier‑free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage), we encourage you to let us know by contacting our Talent Acquisition team at [e-mail]. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.