Growth Marketing Lead — B2B/B2C, Agile, Hybrid

Cogeco Connexion; Montreal; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A telecommunications company located in Montreal seeks a Marketing Lead to develop and optimize marketing strategies that drive growth and customer engagement. This role requires 5-7 years of marketing experience, particularly in B2B/B2C marketing within telecommunications. Candidates must possess excellent analytical, communication, and problem-solving skills. Bilingual proficiency in English and French is beneficial. The company values diversity and is committed to building an inclusive workplace.

Qualifications

• Strong understanding of B2B/B2C marketing principles in telecommunications.
• Proven track record in developing and executing successful marketing strategies.
• Analytical mindset to interpret data into actionable strategies.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Familiarity with digital marketing tools and sales platforms.
• Bilingual: Fluent in English and French is a plus.

Responsibilities

• Create and implement marketing strategies for customer acquisition.
• Design, launch, and manage multi-channel marketing campaigns.
• Conduct competitive analysis in the telecommunications sector.
• Oversee the creation of compelling B2B/B2C content.
• Monitor and analyze campaign performance metrics.
• Manage the marketing budget effectively.
• Act as a member of a cross‑functional squad in agile marketing.

Job description

A telecommunications company located in Montreal seeks a Marketing Lead to develop and optimize marketing strategies that drive growth and customer engagement. This role requires 5-7 years of marketing experience, particularly in B2B/B2C marketing within telecommunications. Candidates must possess excellent analytical, communication, and problem-solving skills. Bilingual proficiency in English and French is beneficial. The company values diversity and is committed to building an inclusive workplace.