Growth Marketing Lead

Rokt; Toronto; On-site; CAD 204,109 - 255,817; Full time

Benefits offered by this job

Stock equity for all employees

Catered lunch and healthy snacks

Extra annual leave and sabbaticals

Opportunities for global travel

Job summary

Rokt is looking for a talented Growth Marketing Lead to define growth strategies and prioritize narrative-driven initiatives. This role demands exceptional communication skills, full-stack marketing expertise, and in-office collaboration in Toronto four days a week. With a target total compensation of $171,000 - $228,000, including a base salary of $150,000 - $188,000 along with equity options and world-class benefits, this position offers a fantastic opportunity to significantly impact Rokt's growth trajectory.

Qualifications

• Superior written and verbal communication skills to keep teams aligned.
• Proven track record in driving growth in high-velocity SaaS or ecommerce environments.
• Deep understanding of messaging strategy in category creation and capture.

Responsibilities

• Develop narrative-first positioning to address merchant pain.
• Own the narrative across the funnel with compelling writing.
• Enable Sales and CS teams with targeted collateral.
• Maintain competitive intelligence in the ecommerce landscape.
• Organize resources for data-driven growth initiatives.
• Build messaging for distinct buyer personas.

Skills

Exceptional Communication Skills

Full-Stack Mastery

Strategic PMM Expertise

Analytical Thinking

Job description

We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt’s AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies.

We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue—and often all their profits—from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation.

At Rokt, we practice transparency in career paths and compensation.We believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Growth Marketing Lead

Target total compensation ranges from $171,000 - $228,000, including a fixed annual salary of $150,000 - $188,000, an employee equity plan grant, and world-class benefits.

Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility.

About the Role:

We are seeking an elite, full-stack marketer to join Aftersell by Rokt. This is not a role for a high-level strategist who avoids the tactical work, nor is it for a pure executioner. We need a high-agency leader who possesses deep market context and a significant expertise spike in product marketing.

You will define the strategic direction of our growth efforts while remaining fiercely operational. You are someone who prioritizes narrative before features, treats Sales and CS as your primary customers, and values influenced ARR over "launch theater."

Responsibilities:

• Narrative-First Positioning: Develop a crisp "villain" (e.g., fragmented stacks, missed conversions) and position Aftersell as the hero; you lead with merchant pain, not product features.
• Strategic Writing & Copy: Own the narrative across the funnel. You will craft compelling, credible impact stories using actual customer data and airtight ROI methodologies.
• Revenue Team Enablement: Treat the internal Sales and CS teams as your "product." You will obsess over win/loss data and build collateral that addresses actual objections heard on calls.
• Market & Competitive Intelligence: Maintain a living, honest picture of the ecommerce landscape (Klaviyo, Attentive, etc.) and know exactly which competitive battles to pick.
• Orchestration of Resources: Act as the "quarterback" for growth initiatives—organizing internal resources and external talent to ensure flawless, data-driven delivery.
• Persona Precision: Build distinct messaging for buyers (CMO/CFO) versus users (Growth/CX Ops), understanding budget authority versus veto power.

About You:

• Exceptional Communication Skills: You must possess superior written and verbal communication skills to keep internal teams aligned and draft high-quality external content.
• Full-Stack Mastery: A proven track record of driving growth and managing multiple workstreams in high-velocity SaaS or ecommerce environments.
• Strategic PMM Expertise: Deep understanding of category creation vs. category capture—you know which messaging strategy to apply and when.
• Analytical Thinking: Comfortable using data to craft impact stories that hold up to scrutiny; you celebrate measurable business impact, not just a blog post launch.
• In-Office Collaboration: Committed to working from our Toronto hub 4 days a week to lead and collaborate in person.

About Rokt’stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancy in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks, or challenge the status quo; in doing so we either win or learn. We work together as one aligned team, never letting egos get in the way of brilliant ideas. We value diversity, transparency, and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.

About the Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

• Become a shareholder. Every Rokt’star gets equity in the company
• Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us!
• Extra leave (bonus annual leave, sabbatical leave etc.)
• Work with the greatest talent in town
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office minimum 4 days per week).

We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.