Growth Marketing Lead

Wing Assistant; Remote; CAD 96,000 - 166,000; Full time

Job summary

A technology-driven company is looking for a Growth Leader in Canada to drive organic acquisition through SEO and CRO strategies. This role requires a data-driven innovator with at least 5 years of hands-on experience in B2B environments. The ideal candidate will own the SEO and organic channel responsible for growth. Competitive compensation between USD 70,000 and USD 120,000, alongside benefits including remote work flexibility and upskilling resources.

Benefits

Competitive salary

Performance-based bonuses

Remote-first culture

Health Insurance

Paid Time Off

Qualifications

• 5+ years hands-on experience in SEO and CRO within competitive B2B environments.
• Proven ability to prototype and launch experiments quickly.
• Strong understanding of funnel analytics and growth modeling.

Responsibilities

• Lead organic expansion through SEO and CRO strategies.
• Develop high-performance landing pages and optimize user flows.
• Create effective CRM flows for lifecycle marketing.

Skills

SEO expertise

CRO mastery

Analytical skills

Collaboration

Communication

Education

Bachelor’s degree in Marketing, Design, or Communications

Tools

GA4

PostHog

Ahrefs

SEMrush

Framer

Job description

About Us

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

Overview

Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, self-sustaining growth loops.

This role demands a data-driven innovator who turns insights into scalable user acquisition, conversion uplift, and retention strategies with rapid execution.

You Will Own

• SEO & Organic Channel Ownership
• Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth.
• Oversee content strategy including on-page optimization, pillar-cluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships.
• Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and long-term search visibility.

• CRO & Full-Funnel Optimization
• Architect and build high-performance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heatmapping to maximize conversion rates across acquisition to retention.
• Dive into behavioral analytics via GA4, PostHog, or similar tools to diagnose drop-offs, optimize user flows, CTAs, forms, and personalization triggers.
• Align SEO-driven traffic with post-click experiences to create seamless, high-converting journeys that reduce friction and boost LTV.
• Craft compelling, SEO-optimized copy for landing pages, long‑form content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue.
• Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency.

• Lifecycle Marketing & Automation
• Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring top‑tier deliverability.
• Implement no‑code automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage.
• Integrate data layers across CRM, analytics, and product events for real‑time nurturing and retargeting.

• Growth Experimentation & Strategy
• Ideate, test, and scale inventive low-cost experiments including co‑marketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC.
• Validate hypotheses rapidly (idea‑to‑insight in days) using structured frameworks, prioritizing scalable organic levers.
• Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling.

What Success Looks Like

• Demonstrated impact scaling B2B SaaS from $0 to $1‑5M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth.
• Proven ability to prototype and launch experiments in days, not weeks, often accelerated by AI tools for research, content, and analysis.
• Portfolio of case studies showcasing cross-channel growth loops and measurable business outcomes.

Preferred Skills & Experience

• Bachelor’s degree in Marketing, Design, Communications, or equivalent experience.
• 5+ years hands‑on in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue.
• Proficiency in core tools: GA4/PostHog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms.
• Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fast‑paced startups.
• Excellent communication and collaboration abilities in team settings.

Compensation

• The annual salary range for this role is USD 70,000 ‑ USD 120,000 with performance‑based bonus at the discretion of management.

Benefits

• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Remote‑first culture
• Work from anywhere
• Paid Time Off
• Health Insurance
• High autonomy, low bureaucracy
• Fast‑track to leadership for high performers
• US HQ Opportunities
• Direct access to founding team
• High visibility, autonomy and ownership

Hiring Process

• Introduction call with Recruiter
• Practical challenge to assess your work quality
• Team Interview
• Final call with Founders
• Offer