Growth Marketer

Portage Ventures GP Inc.; Toronto; On-site; CAD 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary + equity

Monthly TTC Pass

Generous employer matching for RRSP

Healthcare insurance benefits

Flexible leave policy

Personal growth through coaching

Job summary

Portage Ventures GP Inc. is seeking a Marketing Associate to manage daily marketing operations. You will create digital content, oversee inbound marketing efforts, and coordinate events to enhance the brand's visibility in Canada. The role requires solid writing skills and the ability to adapt global content for a Canadian audience. Candidates should be curious, organized, and passionate about marketing, with an emphasis on growth and collaboration within a vibrant team environment.

Qualifications

• Hands-on experience in running digital or inbound marketing campaigns.
• Passionate about marketing and content creation.
• Comfortable with tracking, UTMs, and basic reporting.

Responsibilities

• Maintain publishing cadence across digital and social channels.
• Update landing pages and website content tied to campaigns.
• Coordinate logistics and materials for events.

Skills

Digital content creation

Inbound marketing campaigns

Event management

Strong written communication

Analytical skills

Job description

Location

Toronto, ON, Canada

Employment Type

Full time

Location Type

On-site

Department

Marketing

Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care—private, public, and direct to consumer—we create the most member‑centric healthcare experience. Through deep engagement, we empower everyone to overcome day‑to‑day health obstacles and live healthier lives.

We partner with 35K+ companies of all sizes, serving more than 1M users, and have reached 770M+ in ARR.

Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada.

How we do it

People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

• What drives us - We're obsessed with helping members live healthier

• Mission is the Boss: long‑term thinking, mission above all else

• Member & customer‑led: obsessed with solving problems and delighting users

• How we build excellence - We hire the best and empower them to succeed

• Champions of excellence: extremely high standards and talent density

• Distributed ownership: everyone owns their decisions and results

• Radically transparent: all information accessible, written‑first, async decisions

• How we grow together - We improve through honest feedback and bold thinking

• Optimistic alchemy: optimists who collaborate with genuine care

• Empathetic challengers: direct, caring feedback to help each other grow

• Bold contrarians: think differently, try new approaches

• How we move fast — We fight complexity and focus on what matters

• Disciplined execution: decisive action with compounding focus

• Fight for simplicity: high‑impact processes, smart frugality

Alan growing presence in Canada

Alan is building its presence in Canada. We are hiring a Marketing Associate to take ownership of the day‑to‑day marketing execution that keeps the brand visible, consistent, and our success measurable.

You will work closely with the Head of Marketing and Growth. You'll contribute to set directions, priorities, as well as the narrative. You will bring life to contents, campaigns and events.

If you’re excited by the idea of building something early and growing with it as the company scales: this role is made for you!

The Marketing Associate role

You will have 3 main missions:

1/ Digital content creation

You will be responsible for keeping Alan visible week to week by:

• Maintaining a publishing cadence across our digital and social channels
• Exploring and testing new formats or channels
• Writing posts, short narratives, emails, and simple page copy
• Building content from inputs such as events, announcements, partnerships, and internal work
• Adapting global content for a Canadian audience

What success looks like: regular, on‑brand output that improves over time because you are learning from engagement and applying those insights back into the work.

2/ Inbound generation

You will be responsible for the day‑to‑day operation of inbound activity by:

• Updating landing pages and website content tied to campaigns
• Running and maintaining warm retargeting and basic paid search campaigns
• Setting up and maintaining UTMs and tagging
• Producing simple, consistent performance reporting
• Making sure campaigns are refreshed, reviewed, and iterated on a regular cadence

What success looks like: campaigns that are live, tracked correctly, reviewed regularly, and producing clear signals that inform what we do next. You will develop an informed point of view on what’s working and what’s not, and bring that into regular reviews.

3/ Events management

The focus here is on supporting repeatable event formats and making sure their impact extends beyond the room. You will support events by:

• Coordinating logistics, timelines, and materials
• Building registration pages and follow‑up communications
• Ensuring events are followed by clear digital touch points
• Turning events into content where relevant

What success looks like: events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time.

If you have some of the following, you may be a great fit

• You have a first hands‑on experience running digital or inbound campaigns
• You have a passion for Marketing
• You are comfortable working with tracking, UTMs, and basic reporting
• You are able to deliver high quality written asset in a consistent manner
• You can manage several streams of work at the same time
• You are accountable for your work and like to clarify topics
• You are curious, thoughtful, and interested in growing your scope over time

We care more about your ability to operate, learn, and improve systems than a specific number of years of experience.

Perks & Benefits

• Competitive salary + equity (grid level A0-B0)
• Monthly TTC Pass
• Generous employer matching program for your RRSP
• Delightful healthcare insurance: great benefits through Alan’s Canada app!

• In office: amazing office space with free lunch, right in the heart of the financial district (King & Yonge) to work closely and collaboratively with your colleagues 4-5 days per week in person!
• Flexible leave policy: we trust Alaners to take the holidays they need, and no pre‑approval is required.
• Personal growth through coaching: At Alan, coaching isn't just a perk — it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!