Growth-Driven Marketing Specialist (B2B/B2C)

Range; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing firm located in Toronto is looking for a Marketing Specialist to enhance their B2B and B2C strategies. The ideal candidate will have 3-4 years of marketing experience, particularly in travel and hospitality. Responsibilities include supporting the Outside Sales Team, developing email marketing programs, and leading webinars. This role requires strong project management skills and the ability to blend creativity with analytics to drive measurable results. Candidates should be organized and passionate about delivering exceptional marketing materials.

Qualifications

• 3-4 years of marketing experience preferably in travel or hospitality.
• Experience in B2B marketing programs and sales enablement.
• Familiarity with B2C marketing channels including social media.

Responsibilities

• Support the Outside Sales Team by developing content and collateral.
• Develop and execute B2B email marketing programs.
• Lead the strategic development of the Agent Webinar program.
• Contribute to development and execution of consumer-facing campaigns.

Skills

Data analysis

Project management

Written communication

Verbal communication

CRM and email marketing tools

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

CRM platforms

Email marketing systems

Digital advertising platforms

Social scheduling tools

Webinar platforms

Job description

A leading marketing firm located in Toronto is looking for a Marketing Specialist to enhance their B2B and B2C strategies. The ideal candidate will have 3-4 years of marketing experience, particularly in travel and hospitality. Responsibilities include supporting the Outside Sales Team, developing email marketing programs, and leading webinars. This role requires strong project management skills and the ability to blend creativity with analytics to drive measurable results. Candidates should be organized and passionate about delivering exceptional marketing materials.