Group Sales Specialist

Fogo Island Inn; Toronto; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Team member discounts within our brand

Technology provided to complete work

Professional development opportunities

Collaborative work environment

Job summary

Fogo Island Inn in Newfoundland seeks a Group Sales Specialist who turns inquiries into contracts. You will own the commercial sales process for inbound group, wedding, social, and buyout inquiries from first contact through contract execution, coordinating with departments to ensure seamless event delivery.

You will bring 3+ years in luxury hospitality group sales, strong proposal development and negotiation skills, and CRM experience (Salesforce preferred).

Qualifications

• 3+ years of experience in group, catering, or events sales within a luxury hotel, resort, or hospitality setting, with a demonstrated track record of converting inquiries into confirmed contracts
• Proficiency with CRM/sales platforms; Salesforce experience considered an asset
• Must have valid Canadian driver's license
• Excellent negotiation and relationship-management skills with high-value clients
• Ability to manage multiple opportunities with strong organization and responsiveness

Responsibilities

• Manage all inbound group, wedding, social, and buyout inquiries, qualifying leads based on availability and fit
• Develop tailored proposals and itineraries aligning group objectives with operational capabilities
• Respond to inbound RFPs and tracking metrics for volume, response time, and revenue
• Support development and execution of group sales strategies and pricing guidelines
• Lead a formal sales handoff process and coordinate the reservation process for groups
• Conduct site inspections and post-event follow-up to cultivate future bookings
• Collaborate on forecasting, pacing, and pipeline reporting

Skills

Group sales

Proposal development

Contract negotiation

CRM/Sales platforms

Sales cycle management

Communication

Relationship management

Driver's license

Multitasking

Tools

Salesforce

Job description

EMPLOYMENT:

12–15 month full-time contract

REPORTS TO:

Director, Sales & Partnerships (dotted-line to Group & Events Manager)

COMPANY OVERVIEW:

Fogo Island Inn is a 29-room luxury hotel and member of Relais & Châteaux with Three MICHELIN Keys, built on principles of sustainability and respect for nature and culture. Owned by the charity Shorefast, 100% of operating surpluses are reinvested into building a resilient future for Fogo Island.

POSITION SUMMARY:

We are looking for a candidate who thrives on turning inquiries into relationships, and relationships into confirmed business. The Group Sales Specialist will focus on managing all inbound group, wedding, social, and buyout sales inquiries, owning the commercial sales process from initial inquiry through signed contract, including qualification, proposal development, pricing, negotiation, and contract execution. Reporting to the Director, Sales & Partnerships, with a dotted-line working relationship to the Group & Events Manager, this position will drive group revenue while enabling seamless event execution through clear communication, disciplined documentation, and close collaboration across departments.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Inbound Group Sales & Conversion

• Manage all inbound group, wedding, social, and buyout inquiries, qualifying leads based on availability, seasonality, operational feasibility, and strategic fit
• Develop tailored proposals and itineraries that align group objectives with operational capabilities, leading sales conversations through negotiation and contract execution
• Respond to inbound RFPs and sales requests through applicable platforms and channels, tracking inquiry volume, response time, conversion rates, and revenue performance

Sales Strategy & Revenue Growth

• Support the development and execution of group sales strategies, pricing guidelines, minimum stay requirements, and sales parameters
• Identify opportunities for repeat group business and referrals, and represent Fogo Island Inn at sales calls, client meetings, trade events, and familiarization visits as required

Sales-to-Events Handoff & Collaboration

• Lead a formal sales handoff process for all confirmed group bookings, including contracted terms, pricing and concessions, group objectives, and key commercial considerations, ensuring all information is accurately documented in Salesforce
• Conduct a structured handoff meeting with the Group & Events Manager for each confirmed group, and coordinate the reservation process for groups booking and paying individually

Client Relationship & Retention

• Conduct site inspections and sales-led tours with prospective group clients, remaining available post-handoff for commercial or contractual matters and future business development
• Support post-event follow-up related to future bookings and repeat business, logging all relevant commercial insights and opportunities in CRM

Reporting & Internal Alignment

• Collaborate with the Director, Sales & Partnerships on forecasting, pacing, and pipeline reporting; monitor group deposits, payment schedules, and contractual milestones with Finance and Reservations
• Perform other duties as required to support departmental and organizational objectives

QUALIFICATIONS:

• 3+ years of experience in group, catering, or events sales within a luxury hotel, resort, or hospitality setting, with a demonstrated track record of converting inquiries into confirmed contracts
• Demonstrated experience developing customized proposals, negotiating contracts, and applying pricing strategies that balance client needs with business objectives
• Proficiency with CRM/sales platforms; Salesforce experience considered an asset
• Strong understanding of group, wedding, social, and buyout sales cycles, including seasonality and operational constraints specific to a small luxury property
• Excellent negotiation and relationship-management skills with high-value clients
• Proven ability to manage multiple concurrent opportunities while maintaining exceptional organization, accuracy, and responsiveness
• Must have valid Canadian driver's license
• Excellent interpersonal and communication skills
• Passion for social business and a desire to make a difference in the lives of others and in the community
• Entrepreneurial spirit and positive attitude
• Commitment to upholding the vision and goals of Fogo Island Inn, Shorefast Foundation, and other affiliated organizations
• Ability to excel in a fast-paced and dynamic environment
• Sensitivity to the history and culture of rural Newfoundland

COMPENSATION AND BENEFITS:

• Starting salary of $60K – $70K
• Team member discounts within our businesses (Fogo Island Inn and Fogo Island Workshops)
• The technology necessary to complete your work
• An engaged, highly supportive, and collaborative environment that encourages creativity and curiosity
• The opportunity to work in a thriving social enterprise
• Continued learning and professional development opportunities
• Other perks and benefits available

Fogo Island Inn is an equal opportunity employer.