Go-to-Market Strategy Director

Agropur; Longueuil; On-site; CAD 160,000 - 201,000; Full time

Job summary

A leading dairy company in Montérégie, Canada is looking for a Go-to-Market Strategy Senior Director. This role involves developing and executing the marketing strategy for Fresh, Cheese, Butter & Frozen Products across various segments. Ideal candidates should have over 10 years in the food or consumer products industry, exceptional leadership skills, and be bilingual in French and English. The role promises a comprehensive benefits package, including a pension plan and flexible insurance options.

Benefits

Flexible group insurance

Employee assistance program

Career development opportunities

Pension plan with employer contributions

Qualifications

• Minimum of 10 years of relevant experience in the food or consumer products industry.
• Proven leadership and communication skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Develop and implement category strategies across multiple market segments.
• Collaborate with various departments for effective execution of marketing strategies.
• Ensure proper management of promotional activities and commercial agreements.

Skills

Leadership

Analytical skills

Negotiation

Bilingualism (French and English)

Strategic thinking

Education

Bachelor's degree in business administration or marketing

Tools

Microsoft Office

Market analysis systems (Nielsen, IRI)

Job description

Job Type: Regular

Invest in you, JOIN AGROPUR. We dairy you!

The Go-to-Market Strategy Senior Director – Fresh, Cheese, Butter & Frozen Products will be responsible for translating the category's marketing objectives into regional commercial plans and by market segment in collaboration with the category, insights and finance managers.

How Agropur invests in YOU:

• Recognition of years of service in calculating vacation time
• Flexible group insurance plan, including telemedicine service
• Employee assistance program
• Opportunity to invest in you (Career Path, etc.)
• Pension plan including employer contributions and more.
• Salary range 009: 160 200$ to 200 200$ (Salary will be determined based on skills, education, training & experience related to the position.)

What’s involved in this role:

• Actively contribute to the development and achievement of the category's annual target in the following market segments: conventional grocery stores, supermarkets, convenience stores, clubs/mass and foodservice.
• Build and measure the category's MAPPS strategies (Merchandising, Assortment, Price, Promotion, Shelving) aimed at achieving the category's objectives, by region and market segment:
• Assortment strategy, distribution maximization and listing of innovations.
• In-store and product shelf location strategy.
• Regular, long-term and promotional pricing strategy (ad depth and frequency).
• Pre-approved food service price lists
• In-store execution and merchandising strategy (displays).
• Monthly monitoring and animation of key MAPPS indicators; adjusting strategies as needed.

• Multi-function liaison officer, ensure effective communication between marketing, sales, demand and finance departments. Key contact ‘Sales’ of brand managers (marketing)
• Maximize the development of the category in the different market sectors (conventional grocery stores, supermarkets, convenience stores, food service and ingredients)
• Design the category's annual budget/commercial strategy and plan for the entire Canadian market in order to achieve the annual growth target
• Define the category's annual investments budget and prioritize deployment while ensuring a return on investment
• Collaborate closely with the marketing strategy directors of other categories for the prioritization of activities and the effective deployment of resources
• Ensure the perfect execution of product launches in the market: planning, execution and post-launch analysis
• Activate opportunities and minimize risks in achieving category results
• Effectively manage, if applicable, the price increase in the category; define the new pricing strategy and the impact on results
• Responsible for sales committees and category planning – 1x/month per category
• Actively participate in decision-making meetings, such as the Business committee, Prime committee (management of internal projects related to categories), Management committee (by category, multi-function team)
• Change agent, implement market best practices (business and management)
• Sales operation team: Responsible for the proper management of requests primarily related to promotional activities, commercial agreements, and client files (Master Data).
• Shopper Marketing team responsibility: Jointly develops, along with the marketing directors, the strategy and the annual shopper execution plan for each category, based on an understanding of customer specificities, consumer purchasing behavior, market insights, and execution at our clients' locations.

What you need to join our team

• Bachelor's degree in business administration, marketing, or another relevant field
• Equivalent combination of education and/or experience may be considered
• Minimum of ten (10) years of relevant experience in the food or consumer products industry (commercial strategy, sales and category management)
• Proven leadership, coaching and communication skills
• Excellent analytical skills, developed strategic thinking
• Business acumen, negotiation and influence
• Ability to manage several files/projects simultaneously, establish priorities, respect deadlines
• Concise and effective communication as well as active listening
• Bilingualism in French and English, spoken and written
• Proficiency of common software Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Knowledge of data from various market analysis systems (Nielsen, IRI, Retail Link, Dunhumby, NPD)

Agropur welcomes people from all backgrounds and origins. We are proud to be an employer with a diverse community and are committed to providing a respectful and inclusive experience for all employees and applicants. We will work with candidates who request accommodation. Please note that an adequate knowledge of French is required for positions in Quebec.