Go to Market (GTM) Automation Specialist II

ZayZoon; Calgary; On-site; CAD 102,000 - 140,000; Full time

Benefits offered by this job

Flexible Time Off

Instant Benefits

Inclusive Parental Leave Top-Up

Job summary

ZayZoon is seeking a GTM Automation Specialist to enhance their financial wellness platform. In this fully remote role, you'll evaluate and evolve existing systems to improve automation and AI integration. Responsibilities include designing workflows, building dashboards, and partnering with Sales and Marketing. Candidates should have 4+ years in Go-to-Market Automation within a SaaS environment and strong HubSpot experience. The position offers a salary range of CA$102K to CA$140K along with flexible time off and comprehensive benefits.

Qualifications

• 4+ years of experience in Go‑to‑Market Automation or Revenue Operations.
• Strong experience with HubSpot's automation and workflows.
• Experience integrating tools using APIs.

Responsibilities

• Evaluate and evolve the GTM tech stack using automation.
• Design workflows to automate outbound execution.
• Enable AI‑assisted outbound programs across channels.

Skills

Go‑to‑Market Automation

SaaS Environment

HubSpot

Data Hygiene

Integration Using APIs

AI Tools

Tools

HubSpot

Clay

Outreach

Salesloft

Apollo

Job description

About ZayZoon

Who We Are - At ZayZoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness.

We offer a variety of financial wellness services, like earned wage access, allowing employees to access their earned wages ahead of payday. With 74% of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees. Our recent funding extension has raised our Series B funding round to nearly $50 million USD. Join us in shaping the future of employee financial wellness. We’re fully remote and hire across Canada and the U.S.

About The Role

As our GTM Automation Specialist, you’ll help us get more out of our systems and find smarter ways to automate, connect, and scale. You’ll focus on improving how we prospect, enrich data, personalize outreach, and measure what’s working using both our existing tools and new AI capabilities. You’ll work closely with Sales, Marketing, and RevOps to spot what’s clunky or manual today and turn it into something more streamlined and reliable. This role is for the builder who loves connecting complex GTM systems, constantly experimenting with the latest automation and AI technologies, and is focused on driving measurable impact for our teams.

Your Impact

• Evaluate and evolve our existing GTM tech stack by identifying opportunities to better leverage automation and AI across prospecting, enrichment, sequencing, personalization, and reporting
• Design and orchestrate workflows across our GTM tools (e.g., enrichment platforms, sequencing tools, AI tools) to automate and simplify outbound execution
• Integrate AI-enabled tooling with our CRM, first‑party data, and third‑party vendors to ensure clean, enriched, and actionable data flows
• Build and optimize automated prospecting and enrichment pipelines to improve targeting accuracy, segmentation, and message relevance
• Enable AI‑assisted, multi‑channel outbound programs (email, LinkedIn, etc.) that increase personalization while maintaining scale and consistency
• Partner closely with Sales, RevOps, and Marketing to operationalize outbound strategies and reduce day‑to‑day execution friction for reps
• Establish and support a GTM experimentation framework, incorporating AI‑driven testing across messaging, targeting, sequencing, and channels
• Build and refine dashboards and reporting that measure performance, adoption, and ROI of automation and AI‑driven GTM initiatives
• Document workflows, tooling, and AI best practices to drive adoption and long‑term scalability across the team

You Bring

• 4+ years of experience in Go‑to‑Market Automation, Revenue Operations, Sales Operations, or Growth Operations within a SaaS environment
• Strong experience working with HubSpot, including automation, workflows, data models, and reporting that support scalable GTM operations
• Strong understanding of data hygiene, enrichment, segmentation, and how they impact targeting and performance
• Experience building dashboards and running experiments to improve GTM performance, messaging, and pipeline outcomes
• Hands‑on experience designing, building and optimizing GTM automation across tools like Clay, Apollo, Outreach, Salesloft, and enrichment platforms
• Ability to apply AI and LLM tools to GTM workflows including prospect research, message personalization, enrichment, and automated decisioning within outbound and lifecycle motions
• Experience integrating tools and systems using APIs, webhooks, or platforms like Zapier, Make, n8n, or Workato

Why You’ll Love Working At ZayZoon

• Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors – our jobs are fully remote, forever
• Flexible Time Off: Up to 6 weeks vacation and a “You‑do‑You” time off program that caters to diverse lifestyles
• Instant Benefits: All full‑time employees get access to medical, vision, and dental benefits from their first day, including increased mental health coverage and a wellness stipend
• Inclusive parental leave top‑up, earned wage access, real‑time market data for salaries, a supportive culture for lifelong learners, and more

Compensation

CA$102 K – CA$140 K