Go-To-Market Director for Automotive Platforms

AutoTrader.ca; Canada; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading digital automotive solutions provider in Canada is seeking a Go-To-Market Director to lead strategic initiatives across the automotive marketplace. This role involves developing the GTM strategy for new products, overseeing customer acquisition programs, and ensuring collaboration across product, marketing, and sales teams. With 8+ years in GTM strategies, candidates should have a proven track record in growing products and a strong commercial acumen. Benefits include competitive salary, gym discounts, and pension matching.

Benefits

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Conferences & training budget

Regular internal training programs

Annual bonus structure

3% CPP matching

Qualifications

• 8+ years of experience in GTM strategy, growth, or commercial planning.
• Track record of launching and scaling products or services.
• Experience leading in-market execution of customer acquisition campaigns.

Responsibilities

• Develop and own the GTM strategy for new product launches.
• Collaborate with Product and Engineering to ensure feature delivery.
• Define and manage GTM success metrics and prepare performance updates.

Skills

GTM strategy

Customer acquisition

Cross-functional collaboration

Data-driven decision making

Education

MBA or similar advanced degree

Job description

A leading digital automotive solutions provider in Canada is seeking a Go-To-Market Director to lead strategic initiatives across the automotive marketplace. This role involves developing the GTM strategy for new products, overseeing customer acquisition programs, and ensuring collaboration across product, marketing, and sales teams. With 8+ years in GTM strategies, candidates should have a proven track record in growing products and a strong commercial acumen. Benefits include competitive salary, gym discounts, and pension matching.