Global Demand Gen Director — Data-Driven Pipeline Growth

ORBCOMM; Ottawa; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading IoT technology company in Ottawa is seeking a Director of Demand Generation to lead global marketing initiatives. This role requires over 10 years of B2B technology marketing experience and a track record of building pipeline in complex sales. You will leverage marketing technology to create campaigns that drive pipeline growth. A flexible hybrid schedule is offered, allowing for remote work alongside office collaboration.

Benefits

Flexible hybrid working schedule

Diverse and inclusive workplace

Qualifications

• 10+ years of B2B technology marketing experience with a focus on demand generation.
• Proven success in building pipeline in complex sales environments.
• Deep experience with marketing automation and CRM systems.

Responsibilities

• Build and execute global multi-channel marketing campaigns.
• Apply data-driven optimization and A/B testing.
• Collaborate closely with Sales and Product Marketing.

Skills

B2B technology marketing experience

Pipeline building in complex sales

Experience with marketing automation

Strong analytical mindset

Collaboration with internal and external partners

Tools

Salesforce

Pardot

Job description

A leading IoT technology company in Ottawa is seeking a Director of Demand Generation to lead global marketing initiatives. This role requires over 10 years of B2B technology marketing experience and a track record of building pipeline in complex sales. You will leverage marketing technology to create campaigns that drive pipeline growth. A flexible hybrid schedule is offered, allowing for remote work alongside office collaboration.