Global Content Marketing Lead — Travel Storytelling & SEO

G Adventures; Toronto; Hybrid; CAD 150,000 - 200,000; Full time

Job summary

A global adventure travel company is seeking a Content Marketing Lead to oversee content strategy and execution. This role involves managing editorial calendars, producing high-quality content, and collaborating with teams across marketing to drive engagement and business growth. Ideal candidates will have a background in marketing and strong SEO knowledge, along with experience in content strategy and analytics.

Benefits

Competitive salary

Competitive benefits package

Birthday day off

Vacation time

Enhanced Parental Leave

Learning opportunities

Employee Resource Groups

Qualifications

• Strong knowledge of content marketing strategies.
• Proficient in SEO and analytics tools.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Manage the global editorial calendar and content initiatives.
• Write and publish various types of content.
• Collaborate with cross-functional teams to optimize content.

Skills

Content development

SEO best practices

Editorial skills

Analytical skills

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

SEO tools (e.g., SEMrush)

Job description

A global adventure travel company is seeking a Content Marketing Lead to oversee content strategy and execution. This role involves managing editorial calendars, producing high-quality content, and collaborating with teams across marketing to drive engagement and business growth. Ideal candidates will have a background in marketing and strong SEO knowledge, along with experience in content strategy and analytics.