Gestionnaire de la génération de la demande | Head of Demand Generation

AON3D; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

Une entreprise innovante de fabrication additive recherche un Gestionnaire de la génération de la demande. Vous serez responsable d'élaborer une stratégie multicanal pour attirer et convertir des prospects de haute qualité. Le candidat idéal disposera d'au moins 5 ans d'expérience en génération de la demande B2B et excellera dans la gestion des campagnes PPC. Lieu de travail à Montréal, en présence. Nous attendons votre candidature.

Qualifications

• 5+ ans d'expérience en génération de la demande B2B.
• Expérience en gestion de campagnes PPC et collaboration avec des agences externes.
• Maîtrise des systèmes d'automatisation marketing.

Responsibilities

• Développer et exécuter une stratégie de génération de demande.
• Gérer les budgets et les rapports de performances des programmes.
• Optimiser les campagnes publicitaires pour le retour sur investissement.

Skills

Génération de demande B2B

Marketing de croissance

Analyse des données

Publicité PPC

Automatisation marketing

Collaboration interfonctionnelle

Education

Baccalauréat en Marketing ou Administration des affaires

Tools

HubSpot

Job description

Gestionnaire de la génération de la demande |Head of Demand Generation

We’re seeking a strategic and data-driven Head of Demand Generation to lead our efforts in attracting, engaging, and converting high-quality leads across multiple marketing channels. This role focuses on owning the demand generation strategy, channels, and performance metrics — working closely with Product Marketing and Content Marketing to align campaigns with our overall go‑to‑market and brand strategy.

Key Responsibilities

• Strategy & Leadership
  • Develop and execute a comprehensive, multichannel demand generation strategy spanning inbound, paid media, events & tradeshows, partnerships, and account‑based programs.
  • Partner closely with the Product and Content Marketing Manager to ensure all campaigns and messaging align with our content strategy and brand positioning.
  • Collaborate with Sales to refine ideal customer profiles (ICP), define audience segments, and ensure marketing efforts drive qualified pipeline.
  • Manage demand generation budgets, agency relationships, and performance reporting across all programs.
• Paid Media & Acquisition
  • Oversee paid search (Google Ads, LinkedIn, etc.), social, display, and retargeting campaigns, ensuring ROI‑driven investment and continuous optimization.
  • Interface with and manage external agencies or freelancers responsible for PPC, paid social, or media buying.
  • Use A/B testing, conversion tracking, and analytics tools to optimize ad performance and lead quality.
• Inbound & Lifecycle Marketing
  • Own inbound lead generation programs — ensuring alignment with content themes and audience pain points developed by the content marketing team.
  • Build and manage nurturing workflows, email sequences, and automation logic that guide leads through the funnel.
  • Partner with content and product marketing to design educational offers, campaigns, and event promotions that fuel engagement and conversion.
• Analytics & Optimization
  • Develop and maintain lead scoring models, campaign dashboards, and multi‑touch attribution to evaluate performance across channels.
  • Report on key funnel metrics — including lead quality, conversion rates, cost per acquisition, and pipeline contribution.
  • Use data insights to refine targeting, channel mix, and messaging strategies.

Qualifications

• Required
  • 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in the additive manufacturing sector.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Proven experience managing PPC / paid media campaigns (Google Ads, LinkedIn, programmatic, etc.) and working with external agencies.
  • Deep understanding of inbound marketing, lead nurturing, and funnel optimization.
  • Proficiency with marketing automation and CRM systems (e.g., HubSpot).
  • Strong analytical skills and ability to translate performance data into actionable insights.
• Preferred
  • Experience marketing within advanced manufacturing sector.
  • Strong cross‑functional communication skills and the ability to align with content, product, and sales teams.
  • Comfortable managing multiple agency and vendor relationships simultaneously.
  • Willing to relocate.

Success Metrics

• Growth in qualified inbound and paid leads.
• Improved lead‑to‑opportunity conversion and pipeline velocity.
• ROI and efficiency of paid media programs.
• Increased trust, engagement, and brand authority across channels.
• Strengthened alignment between demand generation, content marketing, and sales.

Confirmez‑vous résider actuellement dans la région du Grand Montréal et pouvoir travailler en présentiel et à temps plein à nos installations de Montréal? / Are you confirming that you currently live in the Greater Montreal Area and can work on‑site full‑time at our Montreal facility?

Êtes‑vous éligible à travailler au Canada? / Are you eligible to work in Canada?

Avez‑vous au moins 5 ans d'expérience en génération de la demande B2B ? / Do you have at least 5 years of experience in B2B demand generation?

Avez‑vous de l'expérience concrète dans la gestion de campagnes médias payants (PPC) et la supervision d'agences externes ? / Do you have proven experience managing paid media campaigns (PPC) and overseeing external agencies?

Maîtrisez‑vous les systèmes d'automatisation marketing et de CRM (par exemple, HubSpot) ? / Are you proficient with marketing automation and CRM systems (e.g., HubSpot)?