General Manager – SAMI (AI Marketing Platform)

Estoras Group of Companies; Vancouver; Remote; CAD 120,000 - 150,000; Full time

Job summary

A dynamic tech firm is seeking a General Manager for SAMI, overseeing its growth and operations. The ideal candidate will have a strong background in marketing and technology, with at least 10 years in leadership roles. Responsibilities include leading strategy, managing P&L, and developing client relationships in a remote-first environment. This position offers equity potential and a chance to be at the forefront of AI marketing innovation.

Benefits

Equity / ESOP potential

Remote-first flexibility

Transparent compensation structure

Qualifications

• 10 years in leadership role in marketing growth agency or SaaS.
• Understanding of modern marketing stacks and how they integrate.
• Experience with AI in marketing/sales and related tools.

Responsibilities

• Lead the strategy and growth of SAMI, focusing on AI-driven marketing.
• Develop and manage sales pipeline and client relationships.
• Own P&L, ensuring delivery is on time and within budget.

Skills

Business Development

Marketing

Communication

General Management

Project Management

Education

Bachelor’s degree in relevant field

Tools

CRM

Analytics

Job description

Job Title:

General Manager SAMI (AI Marketing Platform)

Location:

Remote / Vancouver-based preferred

Company:

Estoras Group SAMI Division

Type:

Contract

Website:

SAMI

SAMI is evolving into SAMI 3.0 a unified platform and services model that helps businesses design build and operate AI-powered marketing and sales stacks .

Think of us as AI arbitrage for marketing:

we help clients turn messy tools ad spend and data into profitable automated and measurable growth systems .

SAMI sits inside the Estoras ecosystem alongside a growing portfolio of companies in marketing automation tech and field services. Youll be stepping into a role with real autonomy access to shared services and a clear mandate to build something big.

The Role:

Were looking for a General Manager to take full ownership of SAMIs growth and operations.

Youll be the person who:

• Turns the SAMI 3.0 vision into a real business machine : products services processes team.
• Leads strategy delivery and financial performance.
• Works with founders and other GMs to position SAMI as the AI backbone for marketing and sales across the group and for external clients.
• This is a mix of operator builder and strategist . You should be as comfortable in client meetings as you are reviewing margins shaping offers and refining the delivery model.

What Youll Own:

1. Strategy & Growth:

Refine and execute the SAMI 3.0 roadmap platform services focused on AI-driven marketing and sales stacks.

• Define clear offers and packages (audits build-outs ongoing optimization AI arbitrage programs etc.).
• Build and manage a sales pipeline with the Estoras team : discovery calls proposals close renewals.

2. Product & Service Design:

Turn abstract ideas like AI arbitrage into concrete repeatable services :

• e.g. stack audits AI-assisted lead-gen engines automated reporting AI copilots for sales / marketing teams.

Work with technical and marketing specialists to build playbooks SOPs and templates that scale.

Help guide the development of SAMIs internal tools dashboards and frameworks .

3. Delivery & Operations:

Own P&L for SAMI track revenue gross margin utilization and capacity.

Ensure client work is delivered on time on budget and with real business outcomes not just deliverables.

Build and improve processes for planning resourcing quality control and client communication.

Requirements:

You Might Be a Fit If You:

• Have 510 years in a leadership role (GM Director Head of or similar) in :
• Marketing / growth agency
• SaaS / tech company or
• Consulting / digital transformation.
• Understand modern marketing stacks (CRM MA platforms analytics ad platforms CDPs etc.) and how they fit together.
• Have real exposure to AI in marketing / sales :
• Prompting and workflows with tools like ChatGPT Claude Jasper etc.
• Basic familiarity with APIs automations or LLM-powered tools.
• Are comfortable with numbers and accountability : P&L pricing margin utilization targets.
• Have built or led teams and processes hiring mentoring setting expectations and improving how work gets done.
• Can move between big-picture strategy and roll-up-your-sleeves execution without drama.
• Communicate clearly directly and kindly. Youre not afraid of candid conversations and tough decisions.

Nice-to-Have Superpowers:

• Experience with agency-to-platform or services-to-product transformations.
• Background with tools like Zoho HubSpot Salesforce Make / Zapier Segment GA4 Looker / Data Studio etc.
• Experience pricing and running retainers sprints or outcome-based engagements .
• A track record of experimenting (A / B testing pilots MVPs) and then systemizing what works.

Benefits:

What We Offer:

• Transparent compensation with a clear logic behind pay.
• Equity / ESOP potential as SAMI grows you share in the upside.
• Remote-first flexibility work from anywhere with outcome-based accountability.
• A growing ecosystem of sibling companies (marketing automation tech field services) to learn from and collaborate with.

Culture based on:

• Ownership : see problems solve them ship value.
• Candour : say the hard thing early grounded in facts.
• Craft : document automate and scale what works.
• Shared wins : when we land big deals we celebrate and benefit together.

Required Skills:

Specifically you must have : 1. Ten years experience managing a global digital agency with focus on the US market 2. The ability to immediately drive business directly via personal relationships with major brands located in the US market 3. Experience growing a business agency or consulting practice in the US market 4. Ten years extensive management experience including global operational experience 5. Ten years Enterprise-level sales experience 6. Experience as a seasoned entrepreneur with real world success 7. At least three work references who can speak to your possessing the skills we seek Key Responsibilities : Business Development : Lead business development with responsibility for proactively growing and developing new business opportunities. 75% of your job will be a direct sales to key accounts you will bring to the agency Grow and expand business in the USA. Archive operates globally however the focus in 2023 is on the US market Business Acumen : Effectively manage a P&L and forecast growth to deliver on financial commitments Strategic Counsel : Utilize senior / executive level marketing experience to lead billable client engagements and provide strategic counsel to growing multi-national clients Driving Execution : translate goals into operational reality : break down strategic priorities or business initiatives into key tasks and identify accountabilities. Align resources to ensure effective implementation and delivery of required results Creativity / Innovation : Stay ahead of industry trends : Constantly look for new solutions to customers challenges being aware of innovations and finding ways to leverage them. Key Skills to be demonstrated : Business Builder - The GM is experienced business builder. The GM is skilled at leading business development efforts and excels in scaling agency type of business. The main expectation will be to drive growth by 2X every year for next 3 years. Client Management - The GM is highly proficient at large scale client management with global responsibilities. You are responsible for developing and maintaining strong relationships with clients while demonstrating an understanding of their unique business needs. You will drive new business and develop existing clients. Data driven marketing experience - The GM has a reputation as an industry influencer and driver. You are someone who has a strong point of view on data driven marketing strategy and shares this viewpoint through articles blogs and speaking engagements. Experienced in hiring and developing staff and building high performing teams and managing them in a distributed work environment. Must be able to travel globally and make frequent trips to Vancouver BC.

Key Skills:

• Business Development
• Business
• Marketing
• Company Website
• General Managements
• Communication
• CRM
• Market Research
• Project Management
• Content Marketing
• Facebook
• Email Campaigns
• marketing collateral
• Powerpoint
• Analytics

Employment Type:

Full Time

Experience:

years

Vacancy:

1