General Manager

Birecruit; Toronto; On-site; CAD 200,000 - 250,000; Full time

Job summary

A leading healthcare services company is seeking an experienced General Manager to oversee operations in their Medspa and Cosmetic Plastic Surgery practice in Toronto. Responsibilities include driving operational efficiency, financial management, and enhancing the patient experience. The ideal candidate will have over 5 years of leadership experience, strong business acumen, and familiarity with medical aesthetics. Competitive compensation package includes a base salary and performance bonuses.

Benefits

Performance bonuses

Qualifications

• 5+ years of leadership experience in business operations, preferably in healthcare.
• Proven success managing P&L and achieving financial targets.
• Familiarity with medical aesthetics and surgical services strongly preferred.

Responsibilities

• Lead all aspects of practice business operations and clinical coordination.
• Manage, execute and oversee P&L responsibilities and financial reporting.
• Ensure exceptional patient experience from initial consultation through follow-up.
• Implement membership programs and patient loyalty strategies.

Skills

Leadership skills

Business acumen

Operational management expertise

Analytical skills

Education

Bachelor’s degree in Business Administration or Healthcare Management

MBA preferred

Tools

Practice management systems

CRM platforms

Microsoft Office Suite

Job description

Job Description

The General Manager for the Medspa, Wellness Center Cosmetic Plastic Surgery, Rental business that brings a growth mindset along with extensive experience managing private healthcare practice operations. He / she is accountable for the business operations, financial performance, marketing results and overall growth of the Med Spa, Wellness Center and Cosmetic Plastic Surgery practice.

This role is responsible for driving revenue, optimizing operational efficiency, managing staff performance, and ensuring compliance with healthcare standards. The ideal candidate is a strategic leader with strong business acumen, operational management expertise, and experience in high-touch, patient-centered.

Key Responsibilities

Business Operations & Strategy

• Lead all aspects of practice business operations, clinical coordination with clinic manager, patient services, and functions.
• Develop and implement operational systems, policies, and workflows to maximize efficiency and scalability.
• Analyze market trends, service mix, and patient demographics to inform business strategy.
• Partner with ownership to set annual goals, budgets, and growth initiatives.

Financial & Performance Management

• Develop a Proforma.
• Manage, execute and oversee P&L responsibilities, revenue tracking, expense management and financial reporting, working with existing accounting team.
• Implement a city‑industry leading Membership program.
• Create and monitor KPIs related to patient acquisition, retention, treatment utilization, revenue per provider, and profitability.
• Implement cost‑control strategies while maintaining high‑quality service standards.

Staff & Leadership Management

• Work with Clinic RN Manager to recruit, hire, train, and retain top talent across clinical and administrative teams.
• Define clear performance expectations and accountability structures.
• Conduct regular team meetings, performance reviews, and coaching sessions.
• Promote a culture of collaboration, professionalism, and continuous improvement.

Patient Experience & Brand Reputation

• Ensure exceptional patient experience from initial consultation through follow‑up.
• Proactively address escalated patient concerns and feedback.
• Oversee online reputation management, including reviews and ratings.
• Maintain a luxury service environment that reflects the brand’s standard of care.

Sales & Marketing

• Align business operations with sales and marketing initiatives.
• Implement membership programs, cross‑sell opportunities, and patient loyalty strategies.
• Oversee and collaborate with marketing teams on campaigns, promotions, and referral partnerships.
• Track conversion rates from inquiries to consultations to treatments.

Technology & Data Management

• Oversee use of practice management and EMR system to streamline scheduling, billing, and reporting.
• Work with Accounting team and CFO.
• Leverage data analytics for decision‑making and performance optimization.
• Evaluate and implement new technologies to enhance operational efficiency and patient engagement.

Qualifications

• Bachelor’s degree in Business Administration, Healthcare Management, or related field (MBA preferred).
• 5+ years of leadership experience in business operations, preferably in medical aesthetics, plastic surgery, or healthcare services.
• Proven success managing P&L and achieving financial targets.
• Strong organizational, analytical, and leadership skills.
• Familiarity with medical aesthetics and surgical services strongly preferred.
• Proficiency in practice management systems, CRM platforms, and Microsoft Office Suite.

Compensation

• Base Salary + performance bonuses