General Manager

SNDL; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading liquor retailer in Calgary seeks a General Manager to oversee a busy retail location. You will manage team performance, ensure compliance with liquor laws, and drive sales through exceptional customer service. The ideal candidate has significant retail management experience and strong leadership skills, along with a passion for the liquor industry. This role offers competitive salary and benefits, along with opportunities for professional growth.

Benefits

Competitive salary and benefits

Staff discounts across all brands

Career advancement opportunities

Product knowledge training

Incentives contests and team recognition

Qualifications

• Minimum 2 years of experience in a management role (liquor or retail strongly preferred).
• 3 years in a big-box or high-volume retail environment.
• Proserve certification (or ability to obtain).
• Strong leadership communication and customer service skills.

Responsibilities

• Hire, train, coach, and inspire a high-performing retail team.
• Ensure compliance with provincial liquor laws.
• Drive a sales-focused culture through education and customer engagement.
• Manage budgets, interpret P&Ls, and control labor/inventory costs.

Skills

Leadership

Customer Service

Retail Management

Communication

Budget Management

Education

Post-secondary education

Job description

Overview

Work Location

Wine & Beyond Deerfoot City

General Manager Wine and Beyond

Location: Calgary Alberta

Employment Type: Full-Time Liquor Retail Management

Company: SNDL Inc. Wine and Beyond

About Wine and Beyond & SNDL

Wine and Beyond is part of the SNDL family Canadas largest private-sector liquor and cannabis retailer. With banners like Ace Liquor Liquor Depot Value Buds and Spiritleaf were known for great selection expert service and growing opportunities.

The Opportunity

Were hiring a hands-on results-driven General Manager to lead the team at our Deerfoot City location in Calgary this high-impact role youll manage a multi-million-dollar operation lead a passionate retail team and ensure an exceptional customer experience.

You'll oversee everything from team development and financial performance to compliance merchandising and daily operations. If youre a big-picture thinker who also thrives in the details this role is for you.

Key Responsibilities

• People Leadership: Hire train coach and inspire a high-performing retail team
• Set clear priorities lead team huddles and conduct performance reviews
• Build a culture of accountability and professional growth
• Retail Operations: Ensure compliance with all provincial liquor laws
• Manage scheduling payroll merchandising and daily operations
• Maintain store cleanliness presentation and inventory accuracy
• Sales & Customer Service: Drive a sales-focused culture through education and customer engagement
• Resolve customer concerns professionally and promptly
• Lead by example in upselling and promoting exclusive labels
• Financial Accountability: Manage budgets interpret P&Ls and control labor / inventory costs
• Monitor KPIs and lead action plans for improvement
• Partner with Regional and District Managers on financial performance

What You Bring

• Minimum 2 years of experience in a management role (liquor or retail strongly preferred)
• 3 years in a big-box or high-volume retail environment
• Proserve certification (or ability to obtain)
• Post-secondary education an asset
• Strong leadership communication and customer service skills
• Ability to lift up to 50 lbs work on your feet and work flexible retail hours (evenings / weekends)
• Passion for liquor industry knowledge (wine / beer / spirits certification is a bonus)

Why Join Us

• Competitive salary and benefits
• Staff discounts across all brands
• Career advancement opportunities within SNDL
• Product knowledge training & ongoing development
• Incentives contests and team recognition

We thank all applicants for their interest but only those selected for interviews will be contacted.

SNDL is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race gender identity orientation age ability or background.

Experience & Skills

• Required Experience: Director
• Key Skills: Restaurant Experience, Hospitality Experience, Interviewing, Management Experience, Profit & Loss, Employment & Labor Law, Sanitation, Leadership Experience, P&L Management, Restaurant Management, Retail Management, Recruiting
• Experience: years
• Vacancy: 1