Fuels Product Advisor

Avenue.io Inc.; Edmonton; On-site; CAD 110,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

Mentorship and training

ERG participation

Competitive salary

Job summary

Imperial Oil is seeking a Canada Fuels Products Advisor located in Edmonton, Alberta. The role leads development, implementation, and optimization of fuels programs across Canada, reporting to the North America Product and Commercial Programs Manager.

The ideal candidate has extensive fuels experience and strong cross-functional leadership to drive growth and customer value. The position requires strategic thinking, stakeholder influence, and ability to manage complex projects from concept to

Qualifications

• Bachelor's degree in Business, Engineering, Marketing or related field.
• 10+ years of progressive experience in fuels, product management, commercial strategy, marketing, business development, or related industry.
• Experience leading complex, cross-functional projects from concept to implementation.
• Strong understanding of fuels products, commercial program development, and market analysis.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Lead the development, implementation, and ongoing management of fuels programs aligned with regional and global strategies.
• Champion projects through stage-gate processes and secure executive alignment.
• Identify and validate new product and program opportunities in the Canadian market.
• Support development and execution of premium fuels and strategic product offerings.
• Develop and manage pilot programs to test concepts and future strategy.

Skills

Fuels industry knowledge

Project management

Stakeholder influence

Market analysis

Strategic thinking

Education

Bachelor's degree

Job description

At Imperial, we work every day to responsibly develop Canada's energy resources - applying technology and innovation to supply affordable, accessible and reliable energy while reducing emissions. Imperial recognizes the important role we can play by advancing climate solutions within our operations and by providing lower life-cycle emission products to our customers. This effort is powered by a unique and diverse workforce fueled by a pride in what we do and what we stand for.

The success of our upstream, downstream and chemical, and corporate divisions is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies.

Imperial honours diverse backgrounds so we can be a place where people can bring their full selves to work, no matter their identity, race, gender, sexual orientation, age, or ability.

At Imperial, we want you to come for the position and stay for the career. As an integrated company, we are uniquely positioned to offer you a wide range of career prospects and growth opportunities through the course of your career with us. We invite you to bring your ideas and help create sustainable solutions that improve quality of life and meet society’s evolving needs.

What role you will play on our team

We are seeking an experienced and strategically minded Canada Fuels Products Advisor to lead the development, implementation, and optimization of fuels programs across Canada. Reporting to the North America Product and Commercial Programs Manager, this role will play a critical part in driving the success of our fuels portfolio, enhancing customer value propositions, and supporting long-term business growth. The ideal candidate is a highly collaborative commercial leader with deep expertise in fuels, product management, marketing, or related industries. You are comfortable managing complex projects, influencing senior stakeholders, evaluating market opportunities, and bringing innovative solutions from concept through execution.This position is located in Edmonton, Alberta.

What you will do

Fuels Product Strategy & Program Development

• Lead the development, implementation, and ongoing management of fuels programs aligned with regional and global business strategies.
• Champion fuels development projects through stage-gate processes, securing stakeholder alignment and executive support.
• Identify, evaluate, and validate new product and program opportunities within the Canadian market.
• Support the development and execution of premium fuels and other strategic product offerings.
• Develop and manage pilot programs to test innovative concepts and support future product strategy.

Project Management & Execution

• Manage all aspects of project planning, execution, budgeting, scheduling, risk assessment, and performance tracking.
• Coordinate with internal teams and external partners to ensure successful program implementation.
• Monitor program performance and recommend improvements to optimize customer value and commercial outcomes.
• Deliver regular project updates and recommendations to leadership and key stakeholders.

Market Intelligence & Insights

• Analyze consumer, product, competitive, industry, and technology trends to identify opportunities and gaps in the current product portfolio.
• Synthesize market intelligence into actionable recommendations that support strategic decision-making.
• Track program effectiveness and market performance to ensure sustained competitiveness.

Stakeholder Engagement & Communications

• Collaborate with sales, marketing, communications, supply chain, analytics, legal, and external agency partners.
• Support marketing and promotional initiatives related to fuels products and site image programs.
• Develop effective rollout plans, training materials, and value proposition messaging for internal and external stakeholders.
• Act as a trusted advisor and subject matter expert on biofuels and fuels product offerings.

About you

Required Qualifications

• Bachelor's degree in Business, Engineering, Marketing, or a related field.
• 10+ years of progressive experience in fuels, product management, commercial strategy, marketing, business development, or a related industry.
• Demonstrated success leading complex, cross-functional projects from concept to implementation.
• Strong understanding of fuels products, commercial program development, and market analysis.
• Exceptional project management and organizational skills.
• Proven ability to influence stakeholders and drive alignment across diverse teams.
• Strong analytical, strategic thinking, and problem-solving capabilities.
• Excellent communication, presentation, and negotiation skills.

Preferred Qualifications

• Experience within the fuels, energy, petroleum, convenience retail, or mobility sectors.
• Knowledge of biofuels, fuel regulations, and emerging energy technologies.
• Experience working within a global or multi-regional organization.
• Familiarity with stage-gate product development processes and commercialization programs.

Key Competencies

• Strategic thinking and business acumen
• Leadership and stakeholder influence
• Commercial and risk-based decision making
• Data analysis and insight generation
• Innovation and continuous improvement
• Relationship management and collaboration
• Results orientation and accountability

Why join us?

This is an opportunity to play a leading role in shaping the future of fuels products and programs in Canada. You'll work with a diverse network of experts across North America and globally while influencing key business decisions and helping deliver innovative solutions for customers. If you're a strategic, action-oriented professional with a passion for fuels, innovation, and commercial excellence, we'd love to hear from you.

Your benefits

An Imperial career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life. Imperial Oil has been recognized as one of Canada's and Alberta's top employers (2024) as recognized by Mediacorp Canada Inc.'s 24th annual competition.

We offer you:

• Competitive salary
• Training and mentorship
• Relocation assistance as required
• Employee resource groups (ERG's) - opportunity to participate in volunteer groups that support furthering the company's inclusion objectives

Please note benefits may be changed, suspended or terminated from time to time without notice, subject to applicable law.

Job Group Capability

Marketing

Job Group

Brand & Offer

Functional Skills

Revenue Strategy & Pricing OptimizationBrand Value CreationIntegrated Product & Profitability ManagementOpportunity & Market IdentificationNegotiation

Alternate Location:

Imperial is an Equal Opportunity Employer. Imperial is committed to providing equitable treatment and equal opportunity to all individuals and encourages all eligible applicants to apply.

Imperial conducts business in a manner that respects the land, environment, rights and cultures of Indigenous communities. In the areas where we explore, develop and operate, Imperial engages Indigenous communities in open and forthright consultation and strives to establish meaningful relationships built on mutual trust and respect. Please see here for more information on Canada's Indigenous Relations Guiding Principles and Guidelines.

Imperial is committed to supporting persons with disabilities throughout the recruitment process. We will work with qualified applicants to provide reasonable accommodation upon request at [e-mail].

Eligibility to work in Canada: All applicants who receive an offer of employment must be eligible to work in Canada on a regular full-time basis without restrictions on their start date. Proof of eligibility shall be in the form of a Canadian birth certificate, Canadian passport, Canadian citizenship certificate, Canadian certificate of permanent residence, Canadian open work permit or receipt from Immigration Canada of an application for a post-graduate work permit.

Proof of eligibility must be current and valid (not expired, cancelled or voided). Proof of eligibility will be required if an offer of employment is made. Failure to provide proof of eligibility at least six (6) weeks prior to the start date may result in the offer of employment being rescinded.

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