Forward - Senior Data Analyst, Advanced Analytics & Data Science

ShyftLabs; Toronto; Hybrid; CAD 150,000 - 160,000; Full time

Benefits offered by this job

Hybrid work

Benefits for you and dependents

Growth opportunities

Job summary

ShyftLabs in Toronto, Canada, seeks a Senior Data Analyst, Advanced Analytics & Data Science to support RMN initiatives for an enterprise client. You will leverage advanced analytics, statistical modeling, and data science to evaluate advertising performance and deliver actionable recommendations.

You will build scalable analytical solutions with SQL, Python, and BI tools, translate findings for both technical and non-technical stakeholders, and mentor junior analysts while managing multiple

Qualifications

• 4-7 years of professional experience in data analytics, BI, or data science.
• Strong proficiency in SQL and Google BigQuery for large datasets.
• Hands-on experience with Python and libraries (Pandas, NumPy, SciPy, Scikit-learn).
• Experience with statistical analysis, hypothesis testing, forecasting, and segmentation.
• Strong dashboards/visualizations in Tableau or Looker.

Responsibilities

• Conduct advanced data analyses and statistical modeling to identify trends and insights.
• Evaluate RMN campaign performance, ROAS, and incrementality for optimization.
• Develop predictive models and forecasting methodologies.
• Design and maintain dashboards and analytical data models using BI tools.
• Extract and validate large datasets using SQL, BigQuery, and Python.

Skills

SQL

Google BigQuery

Python

Pandas

NumPy

SciPy

Scikit-learn

Tableau

Looker

Data visualization

Tools

Tableau

Looker

Job description

The Opportunity

ShyftLabs is a fast-growing data and technology company partnering with Fortune 500 organizations to deliver innovative, data-driven solutions. We help enterprise clients solve complex business challenges through modern data platforms, cloud technologies, artificial intelligence, and scalable software engineering.

We are seeking an experienced Senior Data Analyst, Advanced Analytics & Data Science to support Retail Media Network (RMN) initiatives for one of our enterprise clients. In this client-facing role, you will leverage advanced analytics, statistical modeling, and data science techniques to evaluate advertising performance, uncover actionable business insights, and support strategic decision-making.

You will work closely with business stakeholders and cross-functional technical teams to develop scalable analytical solutions, build stakeholder-ready dashboards, optimize campaign measurement, and identify opportunities for growth. The ideal candidate combines strong technical expertise in SQL, Python, and business intelligence tools with the ability to translate complex data into clear, actionable recommendations.

What You'll Be Doing

• Conduct advanced data analysis, exploratory data analysis, statistical modeling, and hypothesis testing to identify trends, performance drivers, and actionable business insights.

• Analyze Retail Media Network (RMN) campaign performance, attribution, return on ad spend (ROAS), and incrementality to evaluate advertising effectiveness and identify optimization opportunities.

• Develop and implement predictive models, forecasting methodologies, customer and campaign segmentation, and machine learning solutions to address business challenges.

• Design, build, and maintain interactive dashboards, analytical data models, and scalable reporting solutions using Tableau, Looker, or comparable business intelligence platforms.

• Leverage SQL, Google BigQuery, and Python to extract, transform, analyze, and validate large datasets, ensuring analytical outputs are accurate, reliable, and scalable.

• Apply statistical and data science methodologies to measure campaign effectiveness, evaluate performance drivers, and support advertising measurement and optimization strategies.

• Automate recurring reports, analytical workflows, data validation processes, and other manual activities to improve operational efficiency and scalability.

• Partner with client stakeholders and cross-functional teams to understand business requirements, define analytical approaches, and deliver data-driven recommendations.

• Translate complex analytical findings into clear insights, visualizations, and presentations for both technical and non-technical audiences.

• Manage analytical projects from discovery through delivery, proactively coordinating timelines, dependencies, risks, and deliverables.

• Identify opportunities to improve analytical methodologies, reporting processes, experimentation, and predictive capabilities through continuous innovation.

• Maintain comprehensive documentation of analytical methodologies, data definitions, business logic, and reporting processes to support consistency, transparency, and governance.

• Provide guidance and mentorship to junior analysts, promoting best practices in data analysis, statistical modeling, reporting, and stakeholder communication.

What You'll Bring

• 4-7 years of professional experience in data analytics, business intelligence, advanced analytics, data science, or a related quantitative field, with demonstrated experience applying analytical techniques to business problems.

• Strong proficiency in SQL and Google BigQuery, including querying large datasets, performing data transformations, developing analytical models, and optimizing query performance.

• Hands-on experience with Python and analytical libraries such as Pandas, NumPy, SciPy, Scikit-learn, Statsmodels, or equivalent tools.

• Demonstrated experience with statistical analysis, exploratory data analysis, hypothesis testing, regression, forecasting, segmentation, and other advanced analytical techniques.

• Strong experience developing dashboards, visualizations, and reporting solutions using Tableau, Looker, or comparable business intelligence platforms.

• Experience applying analytics to business performance measurement, campaign effectiveness, marketing analytics, advertising measurement, or similar domains.

• Familiarity with advertising measurement concepts, including attribution, ROAS, incrementality, campaign optimization, and performance measurement, is highly desirable.

• Experience automating analytical workflows, recurring reporting, data validation, and manual processes using SQL, Python, or scripting tools.

• Strong understanding of data quality, metric definitions, data validation, analytical documentation, and data governance practices.

• Ability to translate complex business questions into structured analytical approaches and communicate findings through clear, actionable business recommendations.

• Demonstrated ownership of analytical projects, including the ability to independently manage multiple priorities, timelines, and deliverables in a fast-paced, cross-functional environment.

• Strong communication, collaboration, and stakeholder management skills, with the ability to work effectively in a client-facing environment.

Nice to Have

• Experience working with Retail Media Networks (RMNs), digital advertising, e-commerce analytics, or marketing measurement.

• Experience evaluating campaign incrementality and attribution methodologies to distinguish observed performance from true incremental impact.

• Familiarity with experimentation frameworks, A/B testing, causal inference, and measurement methodologies for assessing campaign effectiveness.

• Experience developing and deploying predictive models or machine learning solutions to support business forecasting, segmentation, and optimization.

• Experience working with large-scale cloud data platforms and modern analytical data environments.

Salary Range

• $150,000 - $160,000 (CAD)

Why You'll Love Working at ShyftLabs

• Hybrid Flexibility: 3 days per week in our downtown Toronto office.
• Comprehensive Benefits: 100% coverage for health, dental, and vision insurance for you and your dependents from day one.
• Growth & Learning: Continuous learning opportunities and influence over technical direction.

Inclusion at ShyftLabs

We're building something big, and we want you on the journey with us. If you're ready to use data and innovation to make an impact, apply today and let's grow together.

ShyftLabs is an equal-opportunity employer committed to creating a safe, diverse, and inclusive environment. We encourage applicants of all backgrounds including ethnicity, religion, disability status, gender identity, sexual orientation, family status, age, and nationality to apply. If you require accommodation during the interview process, let us know and we'll be happy to support you.