Flight Centre - Paid Media Specialist - Toronto, Canada

Flight Centre Travel Group; Canada; On-site; CAD 77,000 - 85,000; Full time

Job summary

A leading travel retailer in Toronto is seeking an experienced Paid Media Specialist to manage and optimize paid media campaigns for lead generation and brand awareness. The ideal candidate has 4+ years of experience in digital advertising and a strong analytical background. This role offers competitive compensation between $77,000 and $85,000 annually along with various employee benefits.

Benefits

Generous paid time off

Travel perks/discounts

Health & Wellness programs

Tuition reimbursement program

Employee share plan

Qualifications

• 4+ years managing paid media campaigns across digital channels.
• Experience developing data-driven media strategies.
• Strong analytical skills to interpret data and optimize campaigns.

Responsibilities

• Create and implement successful paid media campaigns.
• Ensure campaign alignment with overall marketing strategy.
• Monitor performance metrics and conduct A/B testing.

Skills

Campaign management

Data-driven decision making

Analytical skills

B2B marketing

Budget management

Tools

Google Ads

META Ads Manager

LinkedIn Ads

Google Analytics

Job description

Paid Media Specialist – Toronto, Canada

Join Flight Centre Travel Group as a Paid Media Specialist to support the development, execution, and optimisation of paid media campaigns across digital platforms to drive lead generation and brand awareness in the Northern Hemisphere region. The role reports to the Paid Media Manager (based in the UK).

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers, headquartered in Brisbane, Australia. Operating in 23 countries, the company delivers leisure and corporate travel solutions through company‑owned businesses and independent licensees. Founded in 1982 and listed on the Australian Securities Exchange since 1995, FCTG’s purpose is to "open up the world for those who want to see".

Key Responsibilities

Campaign Development and Execution

• Create and implement paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels.
• Ensure campaigns align with the overall marketing strategy and objectives.

Performance Monitoring and Optimization

• Regularly monitor campaign performance metrics.
• Conduct A/B testing on ad creatives and landing pages to identify opportunities for improvement.
• Implement optimisation tactics to enhance campaign effectiveness and achieve key performance indicators.

Keyword and Audience Research

• Conduct thorough keyword research to inform search engine marketing campaigns.
• Identify and define target audience segments to improve ad targeting and engagement.

Budget Management

• Assist in managing and allocating budgets for various campaigns, ensuring efficient use of resources.
• Track daily budget pacing and report findings to the Paid Media Manager.

Collaboration and Communication

• Work closely with the Paid Media Manager, brand teams, and the digital hub to align campaigns with broader marketing initiatives.
• Collaborate with content creators and designers to develop compelling ad creatives.
• Communicate campaign performance insights and recommendations to stakeholders.

Market Research and Trend Analysis

• Stay updated on industry trends, emerging platforms, and best practices in paid media.
• Apply insights to inform campaign strategies and maintain a competitive edge.

Reporting and Analysis

• Prepare detailed reports on campaign performance, providing actionable insights and recommendations.
• Utilise analytics tools to assess the effectiveness of campaigns and inform future strategies.

Experience & Qualifications

• Approx. 4+ years of hands‑on experience managing paid media campaigns across digital advertising channels, including paid search, display, and social media advertising strategies.
• Demonstrated experience in developing and executing data‑driven paid media strategies that align with marketing objectives.
• Proven track record of managing budgets and delivering measurable results in terms of ROI and key performance indicators.
• Expertise in platforms such as Google Ads, META Ads Manager, LinkedIn Ads, programmatic platforms, and other relevant digital advertising tools.
• Strong analytical skills with the ability to interpret data using tools like Google Analytics and Excel to inform decision‑making and tactical optimisation.
• Experience in B2B marketing, with a focus on lead generation strategies.
• Proven ability to design and implement campaigns that effectively generate and nurture leads through the marketing funnel.

What’s in it for you

• Have fun – we value a culture where fun is at the heart of everything we do.
• Reward & Recognition – celebrate successes at buzz nights and the annual global gathering.
• Use your smarts – apply quick thinking, expertise, and tenacity to solve challenges.
• Love for travel – uphold the founding passion of helping people experience the world.
• Diversity, Equity & Inclusion – commitment to inclusive programs and practices.
• A career, not a job – genuine opportunities for growth and evolution.
• We back our people all the way – strong support for professional and personal development.
• Giving back – corporate social responsibility programs and environmental initiatives.

Benefits Include

• Generous paid time off policy
• Travel perks/discounts
• Health & Wellness programs and employee financial wellness services
• National/International award nights and conferences
• Group benefits: extended health care, dental, vision, gender‑affirming care, fertility care
• Insurance: life, AD&D, critical illness, long‑term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition reimbursement program
• Employee share plan – ability to purchase company stock on Australian Stock Exchange
• Global career opportunities in a network of brands and businesses

Location – Toronto, Canada

Since this position is open, we anticipate offering an annual salary range of $77,000 - $85,000. Base salary is dependent on experience, geographic location, and job requirements.

This posting reflects an active vacancy that we are currently seeking to fill. We welcome applications from candidates with diverse experiences; Canadian work experience is not required for this position. We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

As part of our recruitment process, AI tools may assist in the screening and assessment of applications. Final hiring decisions are made by our recruitment team and hiring managers.

Flight Centre Travel Group is an equal opportunity employer. We are committed to providing a barrier‑free pathway throughout our recruitment process. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [e-mail].

🏆 Travel Weekly Magellan Awards: Silver Winner for Accessibility and Inclusivity (2023)
🌟 GBTA WINiT: DEI Leadership Pinnacle Award (2023)
✈️ CHHR: 5‑Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico: Member of the Global Inclusion Index (2023, 2024)
🏅 Newsweek: America’s Greatest Workplaces for Diversity (2024)