Financial Counsellor

Canadian Forces Morale and Welfare Services - CFMWS; Winnipeg; On-site; CAD 80,000 - 100,000; Full time

Job summary

A community support organization in Winnipeg is hiring a SISIP Financial Counsellor to provide financial advice and education to serving Canadian Armed Forces members and their families. The role focuses on helping clients stabilize their financial status and achieve their goals through personalized support. Ideal candidates will possess a relevant degree and experience in financial counselling. This position offers a comprehensive benefits package and a commitment to employee well-being.

Benefits

Health benefits including dental and vision

Flexible work options

Defined Benefit Pension Plan

Professional development opportunities

Employee Performance Plan

Qualifications

• Degree in Business Administration or related field required.
• Experience in personal lending and financial counselling needed.
• Proficiency in delivering financial education sessions.

Responsibilities

• Monitor client accounts to ensure compliance with regulations.
• Develop and manage business plan and marketing strategies.
• Conduct presentations and deepen client relationships.

Skills

Client focus

Organizational knowledge

Communication

Innovation

Teamwork

Leadership

Education

Bachelor’s degree in Business Administration

Accredited Financial Counsellor Canada (AFCC) designation

Job description

CFMWS - WHERE PURPOSE MEETS PASSION! At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well‑being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offer family support and organize charity events. Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close‑knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services. As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact. SISIP FINANCIAL A full suite of financial solutions, tailored to the realities of our Canadian Armed Forces Members and their families, is offered through the SISIP Financial division within CFMWS. In addition to conventional insurance, investment and financial advice products and services, we pride ourselves in delivering preventative financial education and, where required, counselling, to support our members’ financial wellbeing. At SISIP, we keep our members at the center of everything we do. Our ultimate target is the right solution at the right time for our members, and our commission‑free environment reinforces this. As a social enterprise, the profits we make help fund programs within the Canadian Armed Forces (CAF) community to benefit members and their families. SISIP Financial services are available to Canadian Armed Forces Members both virtually and in‑person. We have 23 offices located in CAF communities across Canada. Our national office is located in Ottawa.

THE ROLE

The SISIP Financial Counsellor (FC) provides support and advice to serving Canadian Armed Forces (CAF) members and their spouses on personal financial money management. Additionally, they provide financial education and knowledge building information sessions to individuals and groups. The FC conducts discovery‑based conversations to determine lifestyle needs, goals and support requirements for financial assistance. The FC helps clients to stabilize their financial status and achieve their financial goals by working closely with them to monitor and adjust their financial plan and provide the ongoing support and education to support this. The FC builds strong ties with the client community and generates awareness of SISIP Financial, its mission, services, policies, and procedures. As a long‑term relationship builder, you will provide proactive and professional support to help our clients build a financially secure future while making informed and prudent choices about their current needs.

QUALIFICATIONS

Education, Certifications and Licenses

• Bachelor’s degree or College diploma in Business Administration, Commerce, Economics, or a related field
• Accredited Financial Counsellor Canada (AFCC) designation, an asset

Experience

• In personal lending
• In debt or financial counselling
• In dealing with litigation matters and negotiations
• In making assessments and referrals to other professionals
• In organizing and delivering presentations

Competencies

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

RESPONSIBILITIES

• Monitor client accounts to ensure the relationship is properly managed, compliant and adheres to regulatory and / or service requirements.
• Work with manager to develop and manage the business plan, establish strategies, targets, and goals including business and partner development activities and marketing campaigns in the assigned territory.
• Conduct presentations, deepen partner relationships and develop and retain client relationships with CAF members and families.
• Provide military members and their spouses / families remedial, preventative, and informative financial counselling.
• Develop a referral base in order to make assessments and referrals to other professionals e.g. social workers, chaplains, credit counsellors, bankruptcy trustees.
• Develop and implement individual plans to correct and facilitate proper money management.
• Provide guidance and counselling to facilitate the management of the client’s financial affairs in accordance with the corrective plan, and to offer further assistance through scheduled monitoring interviews.
• Ensure maintenance of required licenses, compliance of ethical behaviour and adherence to corporate policies, industry standards and regulations.

OTHER INFORMATION

• Language Requirement : English Essential / Bilingual (English and French) an asset
• Reading : Advanced
• Writing : Functional
• Oral : Advanced

Start Date : December 15, 2025

This is an on‑site position with an assigned work location. The employee must be able to work 8:00 AM to 4:00 PM Monday‑Friday.

Salary plus Employee Performance Plan.

The selection process will be done virtually.

BENEFITS AVAILABLE

• Health Benefits: Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.
• Work Life Balance: Flexible work options and a wide range of paid / unpaid leave, including paid vacation, family related leave and personal days.
• Retirement Planning: A Defined Benefit Pension Plan and Group Savings Plans.
• Learning and Development: Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.
• Perks: Discounts through CF One Member Appreciation.

INCLUSION AND ACCOMMODATION CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.