Field Marketing Specialist - Ottawa

Red Bull; Ottawa; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Ottawa is seeking a Marketing Manager to oversee a team of Student Marketeers. This role involves coaching, strategy development, and the execution of local marketing initiatives. Candidates should have a strong background in event marketing, excellent communication skills, and a Bachelor's degree in Marketing or Events Management. This is a full-time, on-site position with opportunities for growth.

Qualifications

• 2 years of event marketing experience.
• Proven background in negotiation, partnerships, and budget management.
• Excellent understanding of sports and culture landscape.
• Strong written, presentation, and verbal skills.
• Strong analytical and strategic skills.
• Strong leadership and communication skills.
• Ability to meet strict deadlines.
• Strong prioritization and organization skills.
• Ability to lift 25 lbs.
• Valid full drivers license.

Responsibilities

• Own recruitment training and management of a team of university students.
• Coach, motivate, and mentor Student Marketeers for positive experiences.
• Create regional marketing plan to grow business through local relevance.
• Manage day-to-day operations of the SMs ensuring KPIs are met.
• Work alongside HQ teams to leverage regional and national initiatives.
• Support programming across regional field marketing initiatives.
• Manage logistics and reporting for regional events and activations.

Skills

Digital Marketing

Marketing

Google Analytics

Pardot

HTML5

MailChimp

Marketing Automation

Salesforce Marketing Cloud

HubSpot

Responsys

Email Marketing

Social Media Management

Education

Bachelor's Degree in Marketing or Events Management

Tools

MS Office (Excel, Word, PowerPoint)

Job description

REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM

Own recruitment training and management of a team of university students to make Red Bull an integral and relevant part of a students life.

Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience continually reinforce best practices and delivery against the defined strategy.

Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial engages new & infrequent users and expands the consumer base all while supporting sales and event initiatives in the region.

Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.

Reach more consumers by increasing physical availability on and off campus through Image Driving Distribution and collegiate sales initiatives.

Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.

Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project / activation targets can targets product knowledge) and contributing to greater cut through with students.

MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURE

Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds occasions opinion leaders). This will include regional sports & culture marketing campus reach & distribution event vehicle calendar through year sampling across large regional moments and key consumption occasions as well as third party events / activations.

Have an in-depth understanding of regional sport & culture landscape trends and opportunities that exist across the region that will lead to business growth including creating net new ideas that will showcase the brands innovative approach and local relevance.

Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region.

Manage key external partners and stakeholders related to key playground within the region to increase product trial and awareness.

Create and maintain a strong connection within media in the region.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Expertly manage a group of Student Marketeers to enable excellence in their performance through year.

Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer.

Develop a strong business plan that pays into the business developing brand love and reach.

Implement Image Driving Distribution to ensure Red Bull product is at arms reach to consumers increase physical availability across key playgrounds and partnerships commercially contributing to growing Red Bulls product sales.

Support all programming across the regional field marketing team including Consumer Collecting and collegiate marketing initiatives.

Day to day operations and logistics including regional warehouses product and inventory management fleet management.

Ongoing reporting through business intelligence systems to maintain analyze and leverage regional insights and data.

Effective budget management and forecasting for Consumer Collecting regional events activations and travel.

Qualifications

• 2 years of event marketing experience.
• Proven background in negotiation partnerships and budget management.
• Excellent understanding of sports and culture landscape within the region involvement in both with relevant existing network.
• Strong written presentation and verbal skills with an attention to detail.
• Strong analytical and strategic skills.
• Strong leadership initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritization and organization skills solutions based.
• Proficiency in MS Office (Excel Word PowerPoint).
• Ability to lift 25lbs.
• Valid full Drivers License.
• University or college graduate ideally with a Bachelors Degree in Marketing Events Management.

Additional Information

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

Remote Work: No

Employment Type: Full-time

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Department / Functional Area: Marketing

Experience: years

Vacancy: 1