Field Marketing Manager

Barco; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading tech company in Vancouver is seeking a HC Field Marketing professional to define and implement marketing strategies aimed at enhancing customer loyalty and promoting new solutions. The role requires a strong background in marketing management and a minimum of 5 years of experience, ideally in the medical sector. Excellent communication skills in English are essential for success in this position.

Qualifications

• 5 years of work experience, preferably in the medical industry.
• Strong understanding of marketing activities and lead generation.

Responsibilities

• Define and implement marketing plans and budgets.
• Manage channel marketing activities focused on communication and lead generation.
• Report on campaign success and business contribution.

Skills

Fluent in English

Excellent communication skills

Coordination skills

Education

Medical-related study background

Job description

HC Field Marketing Job Description

Define and implement specific marketing plan & budgets for your segment for ensuring customer loyalty and selling additional solutions and services to existing & new customers. All in line with sales & growth objectives in China

You cover the broad scope of marketing activities/campaigns, including events, media & PR, AdWords, online / social advertising, digital marketing, market research, …

Develop specific launch goals, plans and strategies

Manage all channel marketing activities, with a strong focus on channel communication and lead generation

Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel by e.g. developing nurturing process to turns prospects into customers and upsell or cross sell existing customers on new solutions & services.

Identify customers who are willing to participate in testimonials, case studies or references. Capture share stories and advocate in a variety of programs.

Become the subject matter expert for your market(s): you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance

Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing

Report on campaign success and business contribution

Prepare market analysis, competitor analysis and value documents and product positioning. （ Based on Global Product MKT sharing ）

Provides content and selection to marketing collateral, and provides content to product press release. （ Based on Global Product MKT sharing ）

Collaborate closely with product management to translate the value propositions into a winning solution portfolio and concrete product and services

Responsibilities and Requirements:

• 5 years of work experience (medical industry preferred)
• Medical-related study background
• Fluent in English listening, speaking, reading, and writing
• Excellent communication and coordination skills

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.