Events and Community Manager

relayfi; Toronto; Hybrid; CAD 117,000 - 143,000; Full time

Benefits offered by this job

Hybrid work model

Travel to events

Competitive compensation

Job summary

Relay’s Demand Generation team is building an owned-event and community engine to convert ecosystem partnerships into repeatable, brand-building programs for premium SMB communities. You will drive multi-stakeholder events, create partner-powered playbooks, and design a calendar that builds awareness and pipeline.

Based in Toronto with hybrid work and travel to events, you will measure impact against brand awareness and revenue goals, collaborating with Sales and Marketing to ensure cohesive

Qualifications

• 4+ years of event and partner management experience.
• Proven track record building community relationships that produced business results.
• Able to measure impact and pivot based on data.
• Experience running co-marketing with ecosystem or platform partners.

Responsibilities

• Build genuine, long-term relationships with premium SMB communities and turn them into recurring full-funnel opportunities.
• Own ecosystem partner co-marketing activations and develop partner-powered playbooks to drive leads, demos, and approvals.
• Design the 2027 Relay-Owned event calendar (virtual and in-person) to raise brand awareness and support roadshows.
• Turn learnings from pilots into repeatable playbooks with defined format, audience, and follow-up.

Skills

Event management

Partnership management

Relationship building

Strategic planning

Job description

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money-bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

You’ll join Relay's Demand Generation team, whose ultimate goal is quality revenue. Relay is looking to grow our own event and community motion - owned experiences, deep community relationships, and ecosystem partner co-marketing. Your mission: build Relay's owned-event and community marketing engine, turning relationships with ecosystem partners and SMB communities into a repeatable, brand-building motion.

What You'll Be Doing

• Build genuine, long-term relationships with premium SMB communities (masterminds, peer groups, associations) - going beyond affiliate deals or resource listings - and turn them into recurring full-funnel programming opportunities for Relay.
• Own our ecosystem partner co-marketing activations and build the model for partner-powered playbooks to drive leads, demos and approvals.
• Design the 2027 Relay-Owned virtual and in-person event calendar: a cross-functional event strategy that raises brand awareness and builds short-term excitement about Relay, building toward a roadshow and annual pillar event.
• Take the learnings from our owned-event pilots and turn them into a repeatable playbook - format, audience, city selection, follow-up - measured against brand awareness and quality of room.
• Run events as relationship engines, not logistics exercises: pre-event warming, on-the-ground activation, and follow-up that leaves named relationships behind, coordinated with Sales per our events rules of engagement.

Who You Are

• You have 4+ years of event and partner management experience and run airtight, multi-stakeholder programs end to end.
• You have a demonstrated track record of building community relationships that produced business results - you can name the communities and what came of them.
• You measure your work: you can tie events and community programs to awareness and pipeline outcomes, and you change course based on the data.
• You've run co-marketing with ecosystem or platform partners (think Gusto, Xero, or similar) and know how to make a partnership win for both sides.
• You're a builder: this role must define itself while shipping impactful work in the first 90 days, and that energizes you rather than scares you.
• You're based in Toronto and able to work hybrid, with travel to events and communities.

The Interview Process

• Stage 1: A 25-minute Google Meet video intro call with the Hiring Manager
• Stage 2: A 45-minute Google Meet video deep dive call with the Hiring Manager
• Stage 3: A 60-minute live working session with our Marketing Team
• Stage 4: A 45-minute Google Meet video call with a member of our leadership team

Our Compensation Approach

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $117,000 CAD to $143,000 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role's defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

Why Relay Might Be the Perfect Fit For You

• You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar.
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you're someone who takes initiative, is comfortable taking risks, and seeks input when needed, you'll find the freedom here empowering.
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
• You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you.
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself.
• You're energized by complexity a