Event Sales Manager

Life Time; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A well-established hospitality company in Toronto is seeking an experienced Event Sales Manager to maximize sales revenue through building strong relationships with customers and vendors. You will develop and implement marketing strategies to drive venue bookings, enhance community engagement, and elevate the property’s brand. Ideal candidates should have over 8 years of experience in hospitality or venue management and a proven track record in sales and event management. This full-time position will require flexibility for events scheduled on weekends and holidays.

Qualifications

• Proven experience in hospitality or venue management is essential.
• Strong understanding of customer service principles.
• Excellent verbal and written communication skills.

Responsibilities

• Maximize sales revenue by building relationships.
• Develop and implement strategic marketing plans.
• Manage 3rd party booking queries and consultations.
• Deliver exceptional service to all clients.

Skills

Consultative sales approach

Event management

Customer relationship management

Marketing strategy development

Education

8+ years of relevant industry experience

Job description

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies for 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

The successful Event Sales Manager is responsible for maximizing sales revenue by building strong relationships with 3rd party customers, internal and external vendors, and key stakeholders.

This influential leader will be fundamental in recognizing business opportunities to drive overall revenue for CIBC SQUARE including The Park, and its food hall TABLE Fare + Social.

This is a full time position reporting to the Community Engagement Manager. As Event Sales Manager, you will work closely with the Property Management team to develop and implement the strategic marketing plan for the asset. You will focus on 3rd party bookings to drive foot traffic, increase tenant sales, connect with the communities we serve, and elevate the overall brand of CIBC SQUARE. There will be occasional weekend, evening, and holiday work required when events are scheduled.

Marketing - Sales Generation

• Secure business through an initiative-taking, consultative sales approach, utilizing outreach tools and methodologies.
• Collaborate with the Property Management team to develop a comprehensive event sales strategy and marketing collateral aligned with budget allocation.
• Respond to queries and prepare quotes in a timely manner, including those submitted through the website, venue booking systems, or other sources.
• Manage a pipeline of prospects and key industry contacts while proactively seeking new opportunities.

Event Management

• Manage all 3rd party booking queries & consultations.
• Conduct tours of all bookable spaces including TABLE food hall and The Park.
• Issue quotes and manage all 3rd party booking forms.
• Coordinate space configuration requests, security, and janitorial requirements.
• Manage a calendar of events, client invoicing, and post event follow-up with clients.
• Work with the Property Management team to streamline all building wide events.

Relationship Management

• Deliver top-notch service by cultivating and maintaining relationships with customers, venue personnel and various departments.
• Thoroughly research and understand customer history and previous experiences, to create more personalized customer experiences.
• Value people by understanding customers’ needs and goals and responding to their questions, concerns, and challenges.

Qualifications

Minimum Requirement include:

• 8+ years of relevant industry experience in Hospitality, Venue Management, Property Marketing, Public Relations, Business Administration, or