Equipment Sales Representative (Government Accounts)

SMS Equipment Inc.; Regina; On-site; CAD 40,000 - 75,000; Full time

Job summary

A leading equipment supplier in Canada is seeking an Equipment Sales Representative to manage the sale of new equipment and expand relationships with government and municipal accounts. This role requires strong sales experience, customer relationship management skills, and a valid driver's license. The position offers a competitive salary of $40,000 plus commission, with first-year earnings potential of $75,000.

Qualifications

• Experience in heavy equipment sales or serving customers in the industry.
• Familiarity with construction equipment is a plus.
• Valid Class 5 driver's license required.

Responsibilities

• Build strong customer relationships through regular visits and communication.
• Manage your schedule and meet sales deadlines.
• Generate leads and close sales in your territory.
• Maintain records of customer data and sales activity.

Skills

Sales experience

Customer relationship management

Cold calling

Problem-solving skills

Time management

Tools

CRM systems

Microsoft Office

Quoting tools

Job description

Overview

As an Equipment Sales Representative, you'll manage the sale of new equipment within our domestic sales function. In this role, you’ll drive territory growth by delivering solutions and building strong, trusted relationships with customers. The primary focus is developing and expanding sales with government and municipal accounts. This position can be based in Winnipeg, Saskatoon or Regina. This role requires frequent travel within your assigned territory. The salary for this position is $40,000 plus commission, with first-year earnings guarantee of $75,000 (base salary + guaranteed commission).

What you’ll do

• Build strong customer relationships through regular visits, clear communication, and a focus on their needs.
• Manage your schedule and pipeline to meet deadlines and deliver on commitments.
• Track market trends and work with the Sales / Operations Manager to set targets and shape strategy.
• Proactively generate leads, make cold calls, and close sales in your territory.
• Prepare quotes and collaborate with the GM of Sales to align pricing and terms.
• Maintain accurate records of customer data and sales activity in the CRM.

What you bring

The ideal candidate will have prior sales experience and/or experience serving customers in the heavy equipment industry. Other requirements include:

• Experience selling to government / municipal customers a definite asset
• Familiar with a wide range of construction equipment and able to recommend appropriate solutions
• Confident in cold calling, building new business, and managing a busy schedule with competing priorities
• Proficient in CRM systems, quoting tools, and Microsoft Office, with strong problem-solving and decision-making skills
• Valid Class 5 driver’s license and willing to travel extensively throughout the assigned territory

Pre-Employment Requirements

• Reference Check
• Pre-employment medical questionnaire
• Drug and Alcohol test
• 5 year commercial drivers abstract
• Credit and Criminal Record Check

At SMS Equipment, the right partnership makes everything possible. We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest; however only those selected for interview will be contacted.