Equipment Sales Representative

SMS Equipment Inc.; Surrey; On-site; CAD 75,000; Full time

Job summary

A leading equipment distributor in Surrey, BC is seeking an Equipment Sales Representative to manage sales, build customer relationships, and drive growth. The position offers a first-year earnings guarantee of $75,000, with a strong focus on sales experience in the heavy equipment industry. Candidates should be proficient in CRM systems and possess a valid Class 5 driver’s license with a willingness to travel extensively.

Qualifications

• Minimum 2 years’ sales experience in the heavy equipment industry preferred.
• Familiarity with construction equipment and ability to recommend solutions.
• Confident in cold calling and managing a busy schedule.

Responsibilities

• Build and maintain strong customer relationships.
• Generate leads and close sales within your territory.
• Track market trends and set sales targets.

Skills

Sales experience

Customer relationship management

Cold calling

Time management

Problem-solving

Tools

CRM systems

Microsoft Office

Job description

Join SMS Equipment as an Equipment Sales Representative and take ownership of your territory. In this role, you’ll manage equipment sales, build trusted customer relationships, and drive growth—earning a first-year guaranteed $75,000 (base + commission). Regular travel throughout your territory allows you to build relationships and grow the business.

Location: Surrey, BC

Salary: $40,000 plus commission

• First-year earnings guarantee of $75,000 (base salary + guaranteed commission).

What You’ll Do

• Build and maintain strong customer relationships through regular visits, clear communication, and a focus on their needs.
• Proactively generate leads, make cold calls, and close sales in your territory.
• Manage your schedule and pipeline to meet deadlines and deliver on commitments.
• Track market trends and work with the Sales / Operations Manager to set targets and shape strategy.
• Prepare quotes and collaborate with the GM of Sales to align pricing and terms.
• Maintain accurate records of customer data and sales activity in the CRM.

What You Bring

• Minimum 2 years’ sales experience (heavy equipment industry preferred).
• Familiarity with a wide range of construction equipment and ability to recommend solutions.
• Confident in cold calling, building new business, and managing a busy schedule with competing priorities.
• Proficient with CRM systems, quoting tools, and Microsoft Office; strong problem-solving and decision-making skills.
• Valid Class 5 driver’s license and willingness to travel extensively within assigned territory.

Pre-Employment Requirements

• Reference
• Drug and Alcohol test
• Medical Questionnaire
• 5 Year Commercial Drivers Abstract
• Credit & Criminal Record Check

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest, however only those selected for interview will be contacted.

At SMS Equipment, the right partnership makes everything possible. We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.