EMPLOYER BRAND, COMMUNICATIONS AND TALENT DEVELOPMENT ADVISOR

Boutique La Vie en Rose; Montreal; On-site; CAD 65,000 - 75,000; Full time

Benefits offered by this job

Discount on products

Flexible hours

Advancement opportunities

Community focus

Performance bonuses

Recognition program

Innovation program

Referral bonus

Pay on demand

Job summary

Boutique La Vie en Rose is seeking a dynamic HR Communications and Talent Development professional to strengthen our employer brand and employee experience across Canada. You will shape messaging, lead branding campaigns, and partner with stores to attract and engage talent.

The role emphasizes cross-functional collaboration, content creation, and development of learning tools to enhance culture. Strong English/French communication is essential for nationwide stores.

Qualifications

• Bachelor’s degree in Business Administration with a concentration in HR/IR/Communications or equivalent.
• 3–4 years of experience in communications, recruitment or talent development.
• Comfortable working with HRIS platforms; Dayforce is an asset.
• Excellent verbal and written communication in French and English.

Responsibilities

• Develop and implement the employer brand strategy.
• Create and execute employer branding campaigns across recruitment platforms and social media.
• Collaborate with HR teams to identify recruitment needs and adapt messaging accordingly.
• Develop internal communications to promote HR initiatives, programs and activities.
• Ensure consistency of employer brand across all internal/external communications.
• Analyze campaigns and social media performance to optimize strategies.
• Coordinate communications and develop onboarding, learning and talent development tools.
• Create content and learning modules to enhance employee experience and culture.

Skills

Employer brand

Employee experience

Content creation

Strategic thinking

Collaboration

Talent development

Education

Bachelor’s degree in Business Administration (HR)

Tools

Dayforce

Job description

Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks

• 50% discount on all products;
• Flexible hours;
• Opportunities for advancement within the company;
• Being part of a family-owned business committed to the community;
• Performance bonuses (in-store sales or management position);
• Recognition program for years of service;
• Innovation program to encourage idea sharing;
• Referral bonus ;
• Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

For full-time employees

• Group insurance plan;
• Three (3) to five (5) paid personal days (depending on the position);
• Minimum of 2% employer contribution to your RRSP.

Purpose of the role
The incumbent will play a key role in developing and implementing Human Resource initiatives aligned with our corporate vision. You will be responsible for developing and executing strategies that strengthen our employer brand, communications, employee experience and talent development. Through these initiatives, you will help engage our teams, develop talent and bring our culture and employer brand to life.
Key Responsibilities

• Develop and implement the employer brand strategy;
• Develop and execute employer branding campaigns and content across recruitment platforms and social media to attract new talent;
• Collaborate with Human Resources teams to identify recruitment needs and adapt communication strategies accordingly;
• Develop internal communications to promote Human Resources initiatives, programs, benefits and activities to employees;
• Ensure employer brand consistency across internal and external communications;
• Analyze campaign and social media performance to optimize strategies and initiatives;
• Coordinate communications and develop tools and content related to onboarding, learning and talent development;
• Create content and learning modules that enhance the employee experience, strengthen organizational culture and increase awareness of Human Resources programs.

Your profile

• Employer brand and employee experience: You are passionate about bringing our culture to life and creating engaging employee experience.
• Communication and creativity: You know how to create clear, engaging content tailored to different audiences.
• Strategic thinking: You can identify needs and recommend initiatives aligned with the company’s priorities.
• Collaboration: You build strong, collaborative relationships with a variety of partners.
• Talent development: You know how to create tools and initiatives that support employee onboarding and development.

Requirements

• Bachelor’s degree in Business Administration with a concentration in Human Resources Management, Industrial Relations, Communications, or an equivalent field;
• 3 to 4 years of experience in communications, recruitment or talent development;
• Knowledge of the retail industry is considered an asset;
• Comfortable working with HRIS platforms; knowledge of Dayforce is considered an asset;
• Excellent verbal and written communication skills, with the ability to facilitate sessions and interact with various audiences in both French and English, as this role requires communication with our stores outside Quebec.

Permanent, full-time
Salary : 65 000$ à 75 000$
#RH
The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.