Email Marketing Strategist

Modern Campus; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading educational technology company in Toronto is seeking an experienced Email Marketing Specialist. You will manage B2B email marketing programs to drive engagement and support growth objectives. Ideal candidates have 5+ years in email marketing, strong analytical and copywriting skills, and proficiency with marketing automation tools like HubSpot. This full-time role offers a salary of $80,000 - $120,000 and a remote-first workplace.

Benefits

Rewards and recognition programs

Learning and development opportunities

Flexible remote work

Qualifications

• 5+ years of experience in B2B email marketing; SaaS experience strongly preferred.
• Proven success developing and executing multi-touch email campaigns that drive measurable results.
• Strong analytical skills with the ability to interpret campaign data and translate insights into action.

Responsibilities

• Manage the end-to-end email marketing process, including scheduling and deployment.
• Continuously monitor and analyze campaign performance metrics to identify trends.
• Stay current on email marketing trends and best practices.

Skills

B2B email marketing

Analytical skills

Copywriting

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HubSpot

Marketo

Salesforce

Job description

Who we are…

Modern Campus is obsessed with empowering its 1,800+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt and administrative complexity.

The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement and development, conversational text messaging, career pathways, and campus maps and virtual tours. The result: innovative institutions can create a learner-to-earner lifecycle that engages modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.

Learn how Modern Campus is leading the modern learner engagement movement at moderncampus.com and follow us on LinkedIn.

What’s the role?

The Email Marketing Specialist is responsible for building and executing high-impact B2B email marketing programs that drive engagement, generate pipeline, and strengthen customer relationships across the learner-to-earner lifecycle.

In this role, you’ll own the full email marketing process—from strategy, segmentation, and email content development to deployment, reporting, and optimization. You’ll collaborate closely with the Demand Generation, Product Marketing, Customer Marketing, and Sales teams to create targeted, personalized email campaigns that convert interest into action and support Modern Campus’s growth objectives.

The ideal candidate is both creative and analytical—able to craft compelling messages for higher education audiences while optimizing performance through data and insights.

Key Responsibilities:

Development & Execution

• Manage the end-to-end email marketing process, including scheduling, segmentation, copywriting coordination, design coordination, testing, and deployment.
• Build and execute nurture programs that engage prospects, accelerate funnel progression, and support retention and expansion initiatives.
• Partner with Revenue Operations to maintain and segment email lists, ensuring accurate targeting and clean data.

Optimization & Performance

• Continuously monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) to identify trends and areas for improvement.
• Conduct A/B testing to optimize subject lines, send times, design elements, and content for maximum impact.
• Ensure email deliverability best practices, compliance with privacy regulations, and proper use of tracking and automation tools.
• Provide actionable insights and recommendations to enhance engagement and overall marketing ROI.

Innovation & Collaboration

• Stay current on email marketing trends, technologies, and best practices to continually evolve Modern Campus’s approach.
• Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns.
• Support broader marketing programs and campaigns with email components that amplify reach and drive conversions.

What you offer…

• 5+ years of experience in B2B email marketing; SaaS experience strongly preferred.
• Proven success developing and executing multi-touch email campaigns that drive measurable results.
• Strong analytical skills with the ability to interpret campaign data and translate insights into action.
• Excellent copywriting and communication skills tailored to professional and higher education audiences.
• Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Experience working with CRM systems such as Salesforce or HubSpot.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

What we offer…

• The base salary range* for this full-time position is between $80,000 - $120,000
• Remote first workplace – our employees get things done!
• Rewards and recognition programs
• Learning and development opportunities
• You will make a difference every day for universities trying to grow and students trying to learn.

Only qualified candidates selected for an interview will be contacted.

What we believe…

At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates). If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.

*Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.