Email Marketing Manager

Onda; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing firm is seeking an experienced Email Marketing Manager to develop and execute email and SMS marketing strategies for D2C eCommerce clients. The ideal candidate will have a strong background in copywriting, project management, and familiarity with tools like Klaviyo. This remote position allows you to collaborate with a dynamic team to optimize client marketing campaigns and enhance engagement.

Qualifications

• 5+ years of experience in email and SMS marketing.
• Experience with Klaviyo or other email marketing automation platforms.
• Strong knowledge of email and SMS marketing best practices.

Responsibilities

• Develop and implement email and SMS marketing strategies.
• Conduct market research to identify target audiences.
• Create engaging content for email and SMS campaigns.
• Monitor and analyze campaign performance metrics.
• Optimize campaigns for maximum engagement.

Skills

Strong written and verbal communication skills

Excellent organizational and project management skills

Experience with email marketing automation platforms

Familiarity with SMS marketing platforms

Ability to analyze data and extract insights

Understanding of email and SMS marketing best practices

Creativity in campaign development

Tools

Klaviyo

Job description

Email Marketing Manager

We're seeking an experienced Email/SMS Marketing Strategist to work with D2C eCommerce clients. As an email marketing specialist, you will have the opportunity to work with a dynamic team of talented digital marketers to oversee all aspects of email marketing campaigns from research, content creation, to dissemination. This is a remote position.

As our ideal candidate, you will bring a wealth of experience and creativity to the role. You will be responsible for strategizing, developing and executing email marketing campaigns that are effective, engaging, and memorable. You'll work collaboratively with your coworkers across departments to ensure that campaigns meet or exceed expectations, and that our clients' offerings get maximum uptake.

To be successful in this role, you should be able to craft accessible, engaging, and compelling texts that capture the reader's attention. You'll have experience with Klavyio and other email marketing platforms and stay up-to-date on new technological developments that facilitate the dissemination and monitoring of campaign features.

Responsibilities:

• Develop and implement email and SMS marketing strategies to achieve client goals and objectives
• Conduct market research and analysis to identify target audiences and create customer segments for campaigns
• Create engaging and effective email and SMS content that aligns with client brand messaging and voice
• Collaborate with designers to develop visually appealing email templates and graphics
• Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions
• Use customer data and insights to optimize campaigns for maximum engagement and revenue generation
• Stay up-to-date on industry trends and emerging email and SMS marketing technologies
• Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations

Skills

• Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy
• Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
• Experience with email marketing automation platforms, such as Klaviyo
• Familiarity with SMS marketing platforms and tactics
• Ability to analyze data and extract insights to inform marketing strategies
• Understanding of email and SMS marketing best practices and industry trends
• Creativity and innovation in developing new email and SMS campaign ideas

Qualifications

• 5+ years of experience in email and SMS marketing
• Experience with Klaviyo or other email marketing automation platforms
• Strong knowledge of email and SMS marketing best practices and strategies
• Excellent written and verbal communication skills
• Proficiency in data analysis and reporting tools
• Ability to work independently in a remote environment