Email Marketing Lead

knak.; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A top SaaS marketing firm in Canada is seeking a Head of Email Marketing to build and optimize their flagship newsletter and lifecycle campaigns. The ideal candidate will possess over 5 years of experience in email marketing within a SaaS or B2B context, with a strong writing and editing ability. This role entails performance tracking, campaign management, and hands-on creativity, offering a rewarding work environment focused on company growth and employee development.

Benefits

Competitive salary

Equity in company

Paid vacation

Life leave days

Team lunches and off-sites

Qualifications

• 5+ years building or running email programs, ideally in SaaS, B2B.
• Proven ability to write and edit newsletters or campaigns.
• Confident in using data to improve performance.

Responsibilities

• Build Knak’s flagship newsletter from the ground up.
• Architect pre-customer lifecycle campaigns.
• Run regular A/B and multivariate tests on campaigns.

Skills

Email marketing

Content curation

Performance optimization

Campaign management

Experimentation

Tools

Marketo

SFMC

Pardot

Job description

Knak is a mission-driven company

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...

Empowering people to be creative.

That’s why Knak exists.

We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

About the Role

We’re looking for someone who’s excited to shape how Knak shows up in the inbox - building a new B2B newsletter and owning the entire email channel, from strategy to nurture.

As Head of Email Marketing, you’ll build Knak’s flagship newsletter from the ground up: defining its voice, format, and creative direction, then owning it end to end - from writing and curation, to design, to performance optimization.

But this role is more than just a newsletter. You’ll also architect Knak’s pre-customer lifecycle campaigns (welcome, nurture, re‑engagement, product education), making sure our prospects and customers experience thoughtful, high‑performing journeys. And you’ll partner closely with our Head of Brand & Content to turn your insights and experiments into stories that fuel Knak’s broader content engine.

This is a hands‑on role for someone who loves to write, curate, and experiment - but also wants to shape how a fast‑growing SaaS brand shows up in the inbox.

What You’ll Do

Flagship Newsletter Creation

• Build Knak’s newsletter from scratch - voice, structure, cadence, and design.
• Source, write, and curate content that makes marketers actually look forward to opening.
• Own creative direction: headlines, visuals, sections, themes.
• Measure performance (open, click, share, growth) and continually optimize.

Lifecycle Strategy & Execution

• Design and own pre‑customer lifecycle campaigns (welcome, nurture, re‑engagement, product education).
• Collaborate with marketing ops and digital to deliver smart, modular campaigns.
• Create reusable templates, frameworks, and playbooks.
• Partner with product marketing and demand gen to tie launches and campaigns into the inbox journey.

Experimentation & Optimization

• Run regular A/B and multivariate tests (subject lines, content, design).
• Use performance data to evolve both the newsletter and lifecycle programs.
• Ensure list health, deliverability, and engagement best practices.
• Feed insights back into Knak’s modular design system.

Thought Leadership & Evangelism

• Be the voice of Knak in the inbox and the email community.
• Publish POVs, share insights, and represent Knak at events, webinars, and in customer education.
• Work with the Content Pod to repurpose newsletter content into blogs, social posts, and videos.
• Collaborate with Nicole Merlin (Head of Email Strategy) to stay at the cutting edge of design and email best practices.

About You

• 5+ years building or running email programs - ideally in SaaS, B2B.
• Proven ability to write and edit - you’ve created newsletters, editorial content, or campaigns that people actually loved.
• Deep understanding of MAPs like Marketo, SFMC, and Pardot (and the gaps Knak fills).
• Confident experimenting, optimizing, and using data to improve performance.
• As comfortable behind the scenes building campaigns as you are sharing your POV publicly.
• Excited to be the editor, writer, and architect of a flagship newsletter.

Bonus Points If You...

• Have experience launching a newsletter or content series from scratch.
• Have spoken, written, or published on email trends, design, or experimentation.
• Have hands‑on experience with Knak or similar modular builders.
• Know how to make email content fun, human, and high‑performing.

The Impact You’ll Make

• You’ll get to build Knak’s flagship newsletter from the ground up - your vision, your voice, your creative direction.
• You’ll own one of the most important growth levers in our company: how we show up in the inbox.
• You’ll shape both internal lifecycle performance and external thought leadership.
• You’ll join a small, nimble team that moves fast, experiments often, and trusts each other to do great work.

If you’ve ever wanted to create a newsletter that becomes a must‑read for an entire industry - while also shaping the strategy behind it - this is your role.

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine‑to‑five offers.

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2024! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off‑sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you!

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier‑free working environment. If you require ANY accommodation to the interview process please contact [e-mail].

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