Email & Digital Fundraising Specialist

UHN Foundation; Toronto; Hybrid; CAD 75,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Flexible work arrangements

Growth opportunities

Pension plan

Parental leave top-up

Job summary

UHN Foundation is seeking an Email & Digital Fundraising Specialist to develop, deploy, and optimize email and digital fundraising campaigns. You will combine email coding with automation, audience segmentation, and performance analysis to improve donor engagement.

You’ll collaborate with cross‑functional teams, ensure accessibility and best practices, and manage campaigns within our marketing platforms. Hybrid Toronto work model and competitive compensation reflect our commitment to excellence.

Qualifications

• 3-5 years experience in planning and executing digital and email marketing.
• Strong proficiency in HTML/CSS for email.
• Experience with email marketing platforms (Mail Chimp, Constant Contact etc.)
• Knowledge of email deliverability and best practices.
• Understanding of responsive design and accessibility standards.
• Experience with QA tools for email rendering and spam testing.
• Knowledge of Google Analytics and tracking (UTM parameters, click tracking).
• Experience working with online fundraising platforms (ex. Luminate Online, Engaging Networks, Fundraise Up, Funraisin etc.).
• Detail oriented and organized.
• Effective communication and collaboration skills.
• Ability to work under tight deadlines.
• Model UHN Foundation values: collaboration, integrity, accountability and inclusion
• Commitment to inclusion, diversity, equity, accessibility and anti‑racism (IDEAA) and how it relates to the workplace and across our hospitals, as well as our diverse community of donors

Responsibilities

• Manage email production from start to finish.
• Review and QA email copy, creative, and design for performance.
• Build responsive, mobile-friendly HTML/CSS emails with accessibility and platform compatibility.
• Create & maintain dynamic, reusable email templates.
• Implement dynamic content and personalization using merge tags or scripting.
• Develop and maintain automated journeys and provide best practice recommendations.
• Support audience segmentation, list management and performance.
• Conduct thorough testing and QA of emails before deployment.
• Validate and troubleshoot rendering issues.
• Set up, schedule and maintain email campaigns in the marketing automation platform.
• Develop and maintain an email calendar aligned with donor journeys and priorities.
• Collaborate with stakeholders to ensure campaigns meet organizational goals.
• Support cross-functional email marketing and best practice adoption.
• Work with Privacy Officer and Data & Integration teams on compliance for email marketing.
• Deliver regular reporting on email performance and benchmarking.
• Share testing results to inform strategy and improvements.
• Identify opportunities to improve KPIs through data-driven insights.
• Support integration between fundraising platforms and Raiser's Edge.
• Assist with management and optimization of digital fundraising campaigns and forms.

Skills

HTML/CSS for email

Email marketing

Deliverability & best practices

Responsive design & accessibility

QA tools for email rendering

Google Analytics & tracking

Fundraising platforms knowledge

Cross-functional collaboration

Detail oriented

Ability to work under tight deadlines

Digital marketing strategy

Tools

Mailchimp

Constant Contact

QA testing tools

Luminate Online

Engaging Networks

Fundraise Up

Funraisin

Google Analytics

UTM tracking

Job description

LOCATION: Toronto, Ontario (hybrid working model)

No. of VACANCIES: One (1). This posting is for an existing vacancy for which we are currently undertaking recruitment

SALARY RANGE: $75,000 - $80,000 per annum

Please note: This range reflects the expected compensation for the candidates who meets the stated qualifications. Actual pay may vary based on experience, education, and internal compensation practices.

ABOUT UHN FOUNDATION

Part of University Health Network (UHN), Canada’s #1 hospital, UHN Foundation raises funds for research, education and excellence in patient care at Toronto General and Toronto Western hospitals, Toronto Rehab and The Michener Institute of Education at UHN. Our donor community is UHNITED to help us change the status quo of healthcare – helping recruit and train the brightest medical minds from around the world, develop new treatments for disease, and advance bold medical research.

As of February 2026, UHN’s Toronto General Hospital has been ranked the #2 hospital in the world on Newsweek’s 2026 World’s Best Hospitals list, marking the highest position ever achieved by a Canadian Hospital. This also marks the eighth consecutive year that University Health Network has been ranked as the world’s #1 universally accessible hospital. As Canada's top research hospital, the scope of biomedical research and complexity of cases at UHN have made it a national and international source for discovery, education and patient care.

The Foundation´s vision and mission is to enable global leadership and innovation in health by developing strong relationships with UHN stakeholders. We are committed to supporting UHN's vision to create a healthier world by embodying our values of integrity, accountability, collaboration and inclusion.

Together with our donors, we are helping Canada’s #1 hospital reimagine healthcare.

POSITION SUMMARY

The Email & Digital Fundraising Specialist is responsible for developing, deploying and optimizing email and digital fundraising campaigns and platforms. This role combines technical expertise in email coding with strategic execution of marketing automation, audience segmentation and performance analysis. The role works closely with cross-functional teams to ensure all email communications follow best practice and improves email performance metrics. It also supports general digital platform management and performance optimization.

KEY RESPONSIBILITIES

Email Production

• Manage email production from start to finish
• Review and QA email copy, creative, and design to ensure alignment with best practices and optimal performance
• Build responsive, mobile-friendly HTML/CSS emails using best practices, ensuring platform compatibility, accessibility and optimization for performance
• Create & maintain dynamic and reusable email templates
• Implement dynamic content and personalization using merge tags or scripting
• Develop and maintain automated journeys and provide best practice recommendations
• Support audience segmentation, list management and performance
• Conduct thorough testing and quality assurance of emails before deployment
• Validate and troubleshoot rendering issues
• Set up, schedule and maintain email campaigns in the marketing automation platform

Cross Functional Collaboration

• Develop and maintain a comprehensive email calendar for the Foundation, proactively resolving conflicts based on strategic priorities and recommending cadence for improvements
• Collaborate with stakeholders to ensure email campaigns align with donor journeys and organizational goals
• Support cross-functional email marketing, fostering collaboration, skills development and alignment on best practices
• Work with the Privacy Officer and Data & Integration teams to oversee email compliance framework for email marketing, collection, consent tracking of email data

Data Insights

• Deliver regular reporting on email performance, benchmarking against organizational and industry standards.
• Aggregate and share testing results for email campaigns to inform strategy and continuous improvements
• Identify opportunities to improve email performance metrics (KPIs) through data-driven insights and best practices
• Support integration and automation between fundraising platforms and Raiser’s Edge
• Support organization‑wide digital fundraising campaigns and cross‑channel initiatives
• Assist with the management, optimization, and performance reporting of digital fundraising platforms, including donation forms and event tools
• Provide day‑to‑day project coordination to support timely execution of digital initiatives

QUALIFICATIONS & EXPERIENCE

• 3-5 years experience in planning and executing digital and email marketing
• Strong proficiency in HTML/CSS for email
• Experience with email marketing platforms (Mail Chimp, Constant Contact etc.)
• Knowledge of email deliverability and best practices
• Understanding of responsive design and accessibility standards
• Experience with QA tools for email rendering and spam testing
• Knowledge of Google Analytics and tracking (UTM parameters, click tracking)
• Experience working with online fundraising platforms (ex. Luminate Online, Engaging Networks, Fundraise Up, Funraisin etc.)
• Detail oriented and organized
• Effective communication and collaboration skills
• Ability to work under tight deadlines
• Model UHN Foundation values: collaboration, integrity, accountability and inclusion
• Commitment to inclusion, diversity, equity, accessibility and anti‑racism (IDEAA) and how it relates to the workplace and across our hospitals, as well as our diverse community of donors

WORK ENVIRONMENT

• Fast‑paced, service and results oriented environment
• May have some activity outside of the office to support meetings
• The Foundation has a hybrid work model. Staff will be required to be in office a minimum of 2 days per week and will be required to have a safe home office set up for the remainder of the working days (specifics to be planned with your manager).
• Ability to work cooperatively with colleagues in all positions throughout the Foundation
• Shared commitment and support of the overall Foundation goals

Alongside competitive salaries, we offer an extensive benefits package, flexible work arrangements, growth and development opportunities, defined benefits pension plan and birth parent/parental leave top-up.

University Health Network thanks all applicants; however, only those selected for an interview will be contacted. UHN has a diverse workforce and is an equal‑opportunity employer.

Please note: All applicant screening and evaluation for this role are carried out manually by our recruitment team. We do not leverage AI in any part of the hiring process.