Email & Digital Engagement Specialist

Pursuit; Banff; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading hospitality company in Canada seeks an Email & Digital Engagement Specialist to enhance their digital engagement efforts. This role involves designing targeted email communications, managing digital presence, and analyzing campaign performance. Candidates should have a background in email marketing with a Bachelor's degree or equivalent experience, and must be eligible to work in Canada. Join an inspiring team in an iconic location!

Benefits

Flexible time off

Career growth opportunities

Discounted hotel stays

Access to mental health resources

Free access to attractions for staff

Qualifications

• 2-4 years of experience in email marketing and/or content marketing.
• Strong understanding of privacy laws and email deliverability best practices.
• Detail-oriented with excellent organizational skills.

Responsibilities

• Design and deploy targeted emails including guest communications.
• Manage Pursuit's presence across third-party digital platforms.
• Monitor email performance and provide actionable insights.

Skills

Email marketing expertise

Strong copywriting skills

Data analysis

CRM integration

Time-management skills

Education

Bachelor’s degree or equivalent experience

Tools

Braze

Salesforce

Klaviyo

Constant Contact

Job description

What will be your daily pursuit

We are looking for a data‑driven creative and detail‑oriented Email & Digital Engagement Specialist to join our marketing team in the Banff Jasper Collection. This role is responsible for developing and executing email and SMS communications and digital engagement tactics that increase Pursuits visibility in key guest touchpoints. Reporting to the Sr. Manager of Marketing this position will be a key member of the BJC Revenue team.

This role will be based in Banff or Jasper preferably. Some travel to and from other locations will be required. The successful candidate must be eligible to work in Canada.

What will your compensation be

Pursuit offers a full suite of benefits including flexible time off an RRSP contribution matching plan and discounts at our hotels restaurants and attractions.

What perks can you expect

• Work in a dynamic culturally diverse team from around the globe
• Work experience in an iconic unforgettable and inspiring location
• Free access to Pursuit attractions for staff and family send a friend at half the price!
• Discounted hotel stays under Pursuits lodging offerings and discounted food & beverage and retail experiences
• The chance to work in an inclusive culture and make life‑long friends
• Access to subsidized mental health and wellness resources
• Opportunities for career growth or future work at other Pursuit locations

What will you do in this job

Email Communication Management: Design, build and deploy targeted emails including guest affiliate and group communications, guest pre‑arrival upsell and confirmation emails, SMS and crisis response. Collaborate closely with the Global Lifecycle Marketing team to maintain consistency in a high‑quality digital experience and support broader demand generation efforts.

Digital Visibility: Manage and optimize Pursuits presence across third‑party digital platforms including Google OTAs, review sites, partner portals and industry listings.

Brand consistency and accuracy: Ensure brand consistency, accuracy of information and alignment across all external profiles and guest communications to enhance visibility, engagement and lead generation.

Performance Analysis: Monitor email performance, analyze KPIs (open rates, CTR, conversion) and provide actionable insights to improve future campaigns. Provide analysis of website analytics and online sales for performance reporting.

Cross-Channel Engagement: Collaborate with marketing and operational teams to ensure content accuracy and cohesive messaging across email, web and social channels.

Compliance & Best Practices: Ensure all communications comply with data privacy regulations and follow email marketing best practices.

#LI-KO1

What skills and experience do you need for this job

• Bachelor’s degree or equal industry experience
• 2-4 years of experience in email marketing and / or content marketing with expertise in utilizing email marketing platforms.
• Strong understanding of privacy laws and email deliverability best practices including list hygiene, email authentication and reputation management.
• Experience integrating email campaigns with CRM systems such a Braze, Salesforce, Klaviyo or Constant Contact to ensure personalized communications and data synchronization.
• Detail‑oriented with excellent organizational and time‑management skills.
• Strong copywriting skills to craft compelling email content aligned with the brand voice would be considered an asset.

What will your work environment be like

This job description describes this role at a high level but no document can anticipate every single task issue or project that could come up. We work as a team and believe that we succeed together. These job duties may change based on the needs of the team and company as a whole.

This job is based in Alberta, Canada. Relocation to the area and the legal ability to work in Canada is required. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job.

About Us

We are more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; our team members include.

Thoughtfully united by their unique power to inspire and invigorate our collection of hotels and lodges, recreational attractions, ground transportation services, retail food and beverage, sightseeing tours and travel products are tied together by iconic destination‑worthy locations in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas and Chicago.

About Pursuit

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index we specialize in attractions‑led hospitality consistently generating revenue and delivering value to our shareholders.

EEO

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!

We are working to eliminate barriers for applicants and team members from equity‑deserving groups. If you cant apply online or need accommodation during the application or hiring process please contact our Talent & Acquisition Team at

We thank all candidates for their interest; however please note that only applicants selected for further consideration will be contacted.

Key Skills

Business Development, Employee Orientation, Public Health, Account Management, VersionOne, Conflict Management, Project Management, Relationship Management, Team Management, Customer relationship management, Human Resources, Public Speaking

Employment Type: Full‑Time

Experience: years

Vacancy: 1