Ecommerce Product Builder

Rockstar; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A dynamic office furniture innovator in Ontario is searching for a Product Builder to lead the development of their ecommerce site. This role combines product management with hands-on development, focusing on delivering exceptional digital experiences. Ideal candidates will have 3-6+ years in product management, strong technical skills, and a passion for creating user-centric products. This position offers significant ownership and impact in a startup environment.

Benefits

Ownership of digital product

Impact on company direction

Flexible working arrangement

Qualifications

• 3-6+ years of relevant product management and software development experience.
• Experience managing a sprint planning process.
• Strong coding ability across various technologies.

Responsibilities

• Own the ecommerce roadmap and guide features from spec to shipped.
• Collaborate with stakeholders to enhance user experience.
• Take ownership of digital product metrics and report findings.

Skills

Product management

Software development

Ecommerce experience

Attention to detail

Communication

Tools

Shopify Plus

Git

REST API

HTML

CSS

JavaScript

Node.js

GraphQL

TypeScript

Job description

Rockstar is recruiting for a fast-growing, venture-backed company that is transforming the $46B office furniture industry. Our client is creating a 21st-century office experience that is easy, affordable, and flexible, enabling people to sit down (or stand) and get to work. Based in NYC and supported by investors behind household brands like Quip, Caraway, and Peloton, the founding team brings deep experience in partnerships, real estate, and venture building at leading companies such as Oxford Properties, SL Green, and Redfin. This is an ambitious group of problem solvers innovating across software, design, and logistics, seeking entrepreneurial teammates who thrive on challenges.

The Role

The client is seeking a Product Builder (dual role) to lead the development of their ecommerce site and systems with the highest level of delight. This unique role blends strategic product thinking with hands-on development to create exceptional digital experiences that drive growth across both enterprise and DTC segments.

The Product Builder's time will be split between two core responsibilities. Approximately two-thirds of the role will focus on product management : defining strategy, creating roadmaps, prioritizing features, and collaborating with stakeholders. The remaining one-third will be dedicated to development : hands-on coding to implement key features, contributing directly to the codebase, and participating in technical execution.

This position is ideal for a software developer seeking to broaden into product and general management, or a product person / generalist who has developed technical skills. Experience working alongside designers and developers to launch best-in-class ecommerce experiences that directly impact key metrics (CVR, AOV, RPV, etc.) is highly valued. The ideal candidate will have a keen eye for details in spec development and user experience, data-driven rigor, business intuition to work cross-functionally and prioritize the roadmap, and exceptional technical fluency to collaborate closely with internal and external developers.

As the first Product Builder, this individual will have the rare opportunity to both shape and build the digital future of the company. This unique role bridges product vision with technical execution at a well-funded startup reinventing the office furniture experience. For the right candidate, this position offers unparalleled ownership and impact across the entire digital ecosystem.

In the First 90 Days, the Product Builder Will :

• Take complete ownership of the digital product roadmap and backlog
• Refine the sprint planning process to identify the highest leverage opportunities
• Assess the existing site experience and prioritize opportunities for improvement
• Take ownership of new features and experiences currently in flight
• Begin hands-on development of new features to implement the collective vision
• Establish accurate development cost estimates for prioritization decisions

Day to Day Responsibilities :

• Own the ecommerce roadmap, including sprint management and prioritization of new digital features, writing clear specs, and working with design, development, and growth stakeholders to guide new features from spec to shipped
• Own site merchandising strategy, including where and how products, bundles, and upsells are displayed throughout the site
• Validate complex project requirements and provide technical feasibility assessments
• Be accountable for primary transactional metrics like AOV, CVR, and revenue per visit (RPV), along with secondary metrics that inform these metrics (site speed)
• Collaborate with growth, customer success, and sales teams to collect user feedback and qualitative insights; analyze quantitative insights; and rigorously develop and prioritize feature ideas that will move the needle
• Liaise with internal and external development partners to execute on new feature development, and QA to perfection across device and platform
• When the time is right, roll up sleeves and ship tasks and features directly
• Partner with executives and cross-functional teams including growth, sales, design, brand, and engineering to set the broader product strategy for the digital ecommerce experience, including major infrastructure decisions like headless
• Contribute to brand and design decisions that affect the digital identity

What the Client is Looking For :

• 3-6+ years of relevant product management and software development experience, preferably at a high-growth ecommerce startup
• Experience managing a sprint planning process and owning a product roadmap
• Deep knowledge of Shopify Plus and the Shopify ecosystem
• Strong portfolio featuring experience shipping exceptional products that users love
• Proven coding ability and technical implementation skills
• Experience accurately estimating development costs for complex projects and validating technical specifications
• Proficiency with versioning and data integration technologies : Git version control, REST API
• Experience with front-end and scripting languages (e.g. HTML, CSS, JavaScript, Liquid, React)
• Experience with modern web frameworks (Node.js, Command Line, GraphQL, and TypeScript)
• Data-driven, analytical approach to planning; uses data to inform the digital product roadmap and sprint prioritization
• Passion for defining processes, systems, and documentation : makes genius repeatable
• Superlative attention to every detail of the digital product development process, from spec to QA; no use case or interaction escapes attention
• Strong bias for action and a thirst to learn
• Exceptional written and verbal communication

Bonus Points :

• Experience managing a headless front-end
• Experience with Google Analytics and other product analytics tools, development, UX design, and / or site merchandising
• Experience building with no-code tools (Zapier, Airtable, Retool)
• Product experience in consumer mobile and / or SaaS
• A passion for furniture, productivity, and the built environment