eCommerce & Digital Merchandising Manager

Potentia Human Resources Inc.; Vancouver; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

A lifestyle subscription service is seeking an eCommerce & Digital Merchandising Manager to enhance digital strategy and optimize the shopping experience. The candidate will collaborate with various teams to drive traffic and conversion. This hybrid role offers a competitive salary between $75,000 and $85,000 per year along with a comprehensive benefits package after probation.

Benefits

Competitive salary

Comprehensive benefits package

Four weeks vacation

Health and dental coverage

Qualifications

• 5+ years of experience in eCommerce, digital marketing, or merchandising.
• Proven track record driving online sales and performance.
• Hands-on experience with Shopify and digital ad platforms.

Responsibilities

• Lead digital strategy execution to optimize online performance.
• Build and manage the annual eCommerce marketing calendar.
• Collaborate cross-functionally to enhance customer journey.

Skills

eCommerce strategy

Digital Marketing

Analytical skills

Cross-functional collaboration

Project management

Tools

Shopify

GA4

Meta Ads

Google Ads

Job description

Our client, The Jilly Box, is a purpose‑led, B Corp certified, quarterly lifestyle subscription box and ecommerce platform. Their goal is to bring joy and light into every home while lifting up Canadian, women‑led, and equity‑deserving brands. From curated products and storytelling to philanthropy and sustainability efforts, The Jilly Box and the Jillian Harris team operate with heart, intention, and an entrepreneurial spirit.

As the brand continues to grow its community and expand its digital and retail footprint, they're seeking a strategic and results‑oriented eCommerce & Digital Merchandising Manager to lead digital strategy execution, optimize online performance, and create a best‑in‑class shopping experience that drives growth and engagement.

As the eCommerce & Digital Merchandising Manager, you’ll own the strategy execution of eCommerce and digital marketing, with a strong focus on merchandising, campaign planning, customer experience, and performance optimization. You’ll collaborate cross‑functionally with Procurement, Merchandising, Creative, Marketing, Systems, and Operations teams to ensure a seamless and engaging customer journey that drives traffic, conversion, and revenue.

This is a hands‑on, strategic role for someone who thrives in a fast‑paced, collaborative environment and loves turning insights into impactful digital experiences.

Key Responsibilities

eCommerce Strategy & Merchandising

• Build and manage the annual eCommerce marketing calendar in collaboration with Marketing, aligned to product launches, promotions, and key business priorities;
• Define digital merchandising and bundle strategies with Procurement and Merchandising, including pricing, margin, product mix, and timing;
• Partner with Creative on photography direction and product content (imagery, copy, specifications) to elevate the shopping experience;
• Oversee weekly merchandising updates, content refreshes, and product launches to maximize conversion, average order value, and revenue.

Website & Optimization

• Collaborate with Systems & Operations on the digital roadmap, including returns, reviews, add‑on strategies, affiliate programs, and more;
• Monitor site performance and optimize navigation, layout, and content hierarchy for an intuitive, conversion‑driven customer journey;
• Leverage analytics, customer feedback, and reviews to continuously improve the eCommerce experience.

Campaign & Go‑to‑Market Execution

• Plan and execute seasonal refreshes, product launches, and promotions across website, email, paid media, and social channels in collaboration with Marketing;
• Develop and execute conversion‑focused digital campaigns that align with brand storytelling and business objectives.

Digital Marketing Channels : Email, Paid Media & Social

• Lead the Email Marketing strategy to drive traffic, engagement, and conversion;
• Build and manage Paid Media strategy across Meta, Google, and other digital channels, overseeing creative briefs, targeting, pacing, and performance tracking;
• Monitor campaign budgets and ROI, providing actionable insights and recommendations;
• Support organic social content strategy and execution, as needed.

Analytics, Forecasting & Reporting

• Use Shopify Analytics, GA4, and internal dashboards to analyze performance and guide decisions;
• Partner with Finance & Merchandising to forecast demand and align with Operations on inventory and fulfillment;
• Deliver weekly, monthly, and quarterly reports on sales, campaign performance, and customer trends.

Cross‑Functional Collaboration

• Act as a key connector between Procurement, Merchandising, Marketing, Creative, and Operations teams to ensure alignment and efficient execution;
• Develop tools, briefs, and processes to improve communication and project flow.

Market Awareness & Innovation

• Stay current on industry trends, competitive activity, and best practices in digital commerce and merchandising;
• Share insights to inform product selection, marketing campaigns, and customer experience enhancements.

Requirements

• 5+ years of experience in eCommerce, digital marketing, or merchandising, ideally within retail or lifestyle brands;
• Proven track record driving online sales and performance through merchandising, campaigns, and optimization;
• Hands‑on experience with Shopify (or similar platform), GA4, and digital ad platforms (Meta, Google);
• Strong analytical skills and ability to translate insights into action;
• Excellent organizational, communication, and cross‑functional collaboration skills;
• A creative, entrepreneurial mindset aligned with The Jilly Box’s mission and values.

The successful candidate can be based in either Vancouver or the Okanagan. This hybrid role may require travel to Kelowna. This exciting opportunity offers a competitive salary ranging from $75,000 to $85,000 per year, depending on experience. After a 3‑month probationary period, you will be eligible for a comprehensive benefits package that includes four weeks of vacation, health and dental coverage, team gifting perks and access to a robust mental health support program. If you’re a passionate storyteller who thrives in a fast‑paced, values‑driven environment and wants to make an impact with a beloved Canadian brand, we’d love to hear from you!

The recruitment process

• Video interview with Grace MacCoubrey;
• Interview with Julie Horvath (VP of Operations) and Estelle Du Plessis (Merchandising Manager);
• Interview with Julia Freeman (CEO). Case study presentation required at this stage;
• Reference and security checks;
• Offer of employment.

The Jillian Harris Group of Companies is an equal opportunity employer. They are committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, age, disability, marital status, national origin or gender identity. They celebrate an inclusive work environment and welcome members of all backgrounds and perspectives to apply. They are committed to building a transparent environment where everyone feels heard, welcomed, and included. They believe Diversity, Inclusion & Belonging are fundamental in their vision to create a better and more inclusive future and strongly encourage applications from members of groups with historical and / or current barriers to equity. They are committed to an inclusive, barrier‑free recruitment process, providing accommodations to meet your needs. For any accessibility related requests, requests can be made to . Accommodations can be provided in all parts of the hiring process.