e-Marketing Coordinator

LabX Media Group; Barrie; On-site; CAD 50,000 - 70,000; Full time

Job summary

A dynamic science media company in Barrie, Ontario, is seeking a marketing professional to manage email marketing campaigns and support sales initiatives. The ideal candidate will have a minimum of 2 years of experience in email marketing and proficiency in CRM systems like HubSpot and MailChimp. Responsibilities include managing custom eblasts, overseeing digital marketing materials, and supporting lead generation efforts. Embrace the opportunity to work in a collaborative environment that values diversity and innovation.

Qualifications

• Minimum of 2 years of experience in email marketing.
• Basic knowledge of HTML and CSS strong communication skills for reporting results.
• Proficiency with marketing automation and CRM systems.

Responsibilities

• Manage end-to-end custom 3rd party eblasts, including setup, proofing, launching, and reporting.
• Oversee the creation of Custom enewsletters and digital event marketing materials.
• Support lead generation efforts by building pages and forms.

Skills

Email marketing

CRM systems

Basic HTML

Strong communication skills

Education

Post-secondary education in marketing, project management, business, or a related field

Tools

HubSpot

MailChimp

Job description

Employer Industry: Science Media

Why consider this job opportunity

• Opportunity to work with a dynamic and fast-growing science media company
• Engaging role that supports Operations and Sales teams in a variety of marketing initiatives
• Collaborative work environment with cross-functional teams
• Chance to develop skills in email marketing, CRM systems, and digital event marketing
• Involvement in a company recognized on the PROFIT 500 list for growth and innovation
• Emphasis on diversity, equity, and inclusion within the workplace culture

What to Expect (Job Responsibilities)

• Manage end-to-end custom 3rd party eblasts, including setup, proofing, launching, and reporting
• Oversee the creation and distribution of Custom enewsletters and digital event marketing materials
• Coordinate with paid social media teams to execute campaigns and manage reporting
• Support lead generation efforts by building pages, forms, and conducting internal and external reporting
• Regularly assess and update operational SOPs related to the position

What is Required (Qualifications)

• Minimum of 2 years of experience in email marketing
• Proficiency with marketing automation and CRM systems (e.g., HubSpot, MailChimp)
• Basic knowledge of HTML and CSSStrong communication skills for reporting results and collaborating with multiple departments
• Post-secondary education in marketing, project management, business, or a related field

How to Stand Out (Preferred Qualifications)

• Current experience in a marketing role
• Familiarity with digital publishing and lead generation campaigns
• Data-driven mindset with excellent organizational skills
• Ability to thrive in a fast-paced environment and manage multiple tasks effectively
• Enthusiastic and self-motivated approach to work

#ScienceMedia #EmailMarketing #DigitalEventMarketing #CareerOpportunity #DiversityAndInclusion

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