E-Commerce Product Manager (Shopify)

Hinomi Pte. Ltd.; Lavender; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading e-commerce company in Ontario is seeking a skilled Website Product Manager to lead the Shopify storefront experience. You will own the entire web funnel, drive conversion rate optimization, and enhance performance metrics. The ideal candidate has 3-6 years of experience in product management, particularly within e-commerce and extensive familiarity with Shopify. The position emphasizes collaboration with cross-functional teams and data-led decision-making.

Qualifications

• 3–6 years in product management or e-commerce experience, preferably with Shopify.
• Demonstrated CRO track record with clear KPI impact.
• Strong grasp of Shopify theming and Liquid concepts.

Responsibilities

• Own the web funnel from landing to checkout.
• Build and drive the CRO roadmap including A/B tests.
• Raise performance standards and lead optimizations.

Skills

Product management

CRO (Conversion Rate Optimization)

Shopify experience

Analytics (GA4)

Performance optimization

Tools

Shopify

Jira

Google Optimize

Job description

Overview

We’re looking for a hands-on Website Product Manager to own our Shopify storefront experience end-to-end. You’ll define problems, prioritize the roadmap, run experiments, and partner closely with designers and engineers to ship fast, measurable improvements to UX, conversion, and site performance.

Key Responsibilities

• Own the web funnel from landing → collections → PDP → cart → checkout; map friction points and lift CVR with clear hypotheses and experiments.

• Build and drive the CRO roadmap (A/B tests & iterative releases): write PRDs, acceptance criteria, success metrics, and rollout/rollback plans.

• Raise performance standards: set Core Web Vitals targets (e.g., LCP, INP, CLS), lead diagnostics, and deliver optimizations with FE/BE.

• Translate insights into action: use GA4, Shopify Analytics, heatmaps/session replays to prioritize and validate changes.

• Systemize content & IA: improve navigation, filters, search, and information architecture for multi-category, multi-market storefronts.

• Checkout improvements: partner with engineering on Checkout Extensibility, discounts, bundles, upsells/cross-sells, and payment UX.

• App ecosystem stewardship: evaluate, implement, or retire apps; balance business impact vs. performance overhead.

• Quality & releases: lead UAT, accessibility checks, analytics QA, and post-release reviews; maintain SOPs and playbooks.

• Cross-functional collaboration: align with Marketing, Design, Ops, and CS on promotions, content, and localization.

Success Metrics (You’ll Move These)

• Checkout CVR, add-to-cart rate, PDP→cart progression, and revenue per session.

• Bounce/exit rates on key templates; cart abandonment rate.

• Core Web Vitals (e.g., LCP <2.5s, INP <200ms, CLS <0.1) on mobile.

• Experiment velocity & win rate; % of roadmap delivering measurable uplift.

Requirements

• 3–6 years in product management, growth, or web/e-commerce experience; best have 1–2 years on Shopify (OS 2.0).

• Demonstrated CRO track record (hypothesis → experiment → result) with clear KPI impact.

• Strong grasp of Shopify theming (sections/blocks, JSON templates) and Liquid concepts (you don’t need to code daily, but you can read theme files and make small changes).

• Familiar with Checkout Extensibility, discounts, and merchandising/upsell levers.

• Solid analytics chops: GA4 enhanced e-commerce, event taxonomy, funnels, and basic significance testing.

• Performance literacy: Lighthouse/Webpage Test, image & font optimization, script governance, and CDN basics.

• Excellent PRD writing, prioritization (RICE/ICE), and stakeholder communication.

Nice to Have

• Experience with Hydrogen/Remix, server-side tracking, or tag managers (GTM).

• Multi-region/multi-language storefronts (hreflang, translations, price lists, tax/VAT).

• SEO for Shopify (crawlability, internal linking, structured data).

• Heatmap/session replay tools (e.g., Hotjar, Clarity) and A/B platforms (Google Optimize alternatives, Convert, VWO, etc.).

• Accessibility and mobile-first design sensibilities.

How We Work

• Weekly sprint cadence, data-led prioritization, fast feedback loops.

• Design + FE + BE partnership; you own the “problem → spec → measurement” loop.

• Bias to ship small, learn fast, and scale wins.

How to Apply

Please send your CV/portfolio and 2–3 brief case studies highlighting your CRO or performance impact (before/after metrics, your role, and the exact changes shipped).