E-Commerce Lead

Pierre Fabre Laboratories; Brossard; On-site; CAD 90,000 - 130,000; Full time

Job summary

Pierre Fabre Laboratories in Canada seeks a senior E-commerce leader to drive growth across e-retailers, marketplaces, and omnichannel partners. You will own the market’s e-commerce P&L and define strategies aligned with global directions.

You will collaborate with Commercial, Marketing and Media teams, leverage data to identify opportunities, and lead cross-functional activation to strengthen the digital shelf and ROI.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce or similar.
• 3–5 years in commercial / sales / KAM / trade marketing roles; 2–4 years in eCommerce / eRetail.
• Fluent English & French; local market language required.

Responsibilities

• Lead market e-commerce acceleration across assigned eRetailers.
• Define and execute market e-commerce strategy and P&L.
• Coordinate with eRetail Activation, Marketing and Media teams.
• Track performance with dashboards and report insights.

Skills

Account management

Negotiation

Pricing strategy

Promo planning

Market analysis

Education

Bachelor’s degree in Business/Marketing/Digital Commerce

Master’s / MBA (plus)

Tools

eStoreCheck

Helium10

Stackline

SimilarWeb

Job description

Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey.
Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care.
By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in a “We Care Movement,” a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better.

Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement”.

Your mission

GENERAL RESPONSIBILITIES

Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers).

• Define and executethe marketeCommerce strategyin alignment withmarket prioritiesandglobal eCommerce strategy.
• Beaccountable for the eCommerce P&Land e-comm market share performance for the market including:
  • Business growth
  • Digital shelf excellence
  • Superior online visibility for our brands

Main Responsibilities

1. Account Ownership & P&L

• Own the relationship and commercial performance (P&L) of assigned e-retailers.
• Build and negotiateeJBPs(joint business plans) with top e-retailers, ensuring:
  • Clear growth objectives
  • Margin and profitability targets
  • Investment and activation plans
• Ensurepricing consistency, ROI, and competitivenessacross partners.

2. Strategy & Business Acceleration (Account Level)

• Drive commercial growthof the brand portfolio at assigned e-retailers by:

  • Maximizing sell‑out performance
  • Delivering account‑specific growth strategies

• Build eJBPsfor the assigned e-retailers and with the KAM(if in omnichannel structures) to ensure strong collaboration between:

  • Commercial
  • Marketing
  • Media

• Leverage datato identify acceleration opportunities (promo efficiency, category trends, retailer-specific levers).

• Define and execute the market e-commerce strategyaligned with:

  • Market business priorities
  • Global / regional e-commerce strategy

• Lead the market’s e-commerce accelerationacross:

  • ePharmacies
  • Pure players
  • Marketplaces
  • Omnichannel retailers

• Act as the e-commerce voice in market leadership discussions, representing:

  • Channel strategy
  • Digital shelf priorities
  • Retail media & activation needs

• Be accountable for the e-commerce P&Lfor the market, including:

  • Revenue and profit delivery
  • ROI and profitability tracking

• Review and approveretailer activation plansproposed by eKAMs and/or KAMs.

• Responsible for delivering e-commerce market share growth in the market

• Leverage data to identify acceleration opportunities(promo efficiency, category trends, retailer potential) to improve e-commerce performance

3. Promo & Commercial Planning

• Manage sell‑in forecasts, promo planning, and profitability trackingfor assigned accounts.
• Proposepromo plans and media activationsto the Ecommerce Head or Commercial Director for approval.
• Ensure properassortment & portfolio management:
  • Hero SKUs and key innovations are listed, visible and supported.

4. Collaboration with eRetail Activation & Digital Shelf

• Responsible for ensuring timely execution of e-Retail Content on the e-Retail websites in partnership with e-retail Activation Specialist

• Collaborate with the e-retail Activation Specialist & Media Specialiston:

  • Content and PDP optimization (images, titles, descriptions, A+ content)
  • Retail media priorities
  • Digital shelf improvement plan for the account

• Work hand-in-hand with e-retail Activation toalign content, promotions and activationswith account priorities.

• Partner with the Media Specialist and e-retail Activation to ensureDigital Shelf Excellenceon assigned accounts through theCARS framework.

5. Retail Media & 360° Integration

• Collaborate with theMedia Specialist to:

  • Plan and execute retail media activations(display, search, onsite placements) aligned with eJBPs.
  • Integrate retail media into360° brand campaigns.

• Support optimization ofmedia budgetsby identifying high-performing placements, keywords and partners.

6. Data Tracking & Performance Insights

• Leverage dashboards and analytics tools(e.g. Flywheel, eStore , Stackline, SimilarWeb) to:

  • Track performance and KPIs
  • Identify issues and opportunities

• Report performance, insights, and opportunitiesto commercial and marketing teams.

• Trackcompetitive actionson assigned e-Retailers and propose responsive actions.

Education

• Bachelor’s degree in Business, Marketing, Digital Commerce or similar
• Master’s / MBA and eCommerce or digital marketing certifications are a plus

Experience

• 3-5 years in commercial / sales / KAM / trade marketing roles

• Minimum 2–4 years ineCommerce / eRetail account management

• Experience with:

  • Managing or co-managingaccount P&L / budgets
  • Building or executingJBPs / eJBPs
  • Promo planning, sell-in forecasts, ROI tracking

• Background in FMCG / Consumer Health / Beauty / Pharma is a plus

Skills

Commercial & eRetail

• Strong account management and negotiation skills
• Knowledge of pricing, promo mechanics, assortment, trade terms
• Ability to manage sell‑in, sell‑out and basic profitability

Digital & Media

• Understanding ofdigital shelf(content, availability, ratings & reviews, search)
• Experience with PDP optimization and hero SKU visibility
• Basic understanding ofretail media(sponsored products, search, display)

Data & Tools

• Confident with dashboards & analytics tools (e.g. eStoreCheck, Helium10, Stackline SimilarWeb or similar)
• Strong Excel; good PowerPoint for reporting and storytelling
• Able to interpret KPIs and turn them into concrete actions

Languages

• FluentEnglish & French
• Local market language(mandatory)

Competencies & Behaviours

• Strongownershipmindset (treats accounts like a business)
• Data-driven, analytical, and detail-oriented
• Proactive, solution-focused, and execution-strong
• Collaborative with Commerical Director, E-retail Activation, Marketing, Media, Supply, Finance
• Clear, structured communicator, comfortable with regular performance reporting

Leadership Model Competencies

• COMMIT TO THE VISION: I implement the Group’s strategy.
• ACT EFFICIENTLY: I improve the Group’s performance and profitability by being efficient.
• COLLABORATE: I collaborate within and outside my team.
• IMPROVE EVERY DAY: I am determined to learn and progress constantly.
• BE CREATIVE: I innovate for the benefit of customers.
• BE AMBITIOUS: I strive to exceed my goals.
• GIVE FEEDBACK: I give constructive feedback for collective success.

At Pierre Fabre Laboratories, we believe that our greatest asset is our people.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by the application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.