E-Commerce Lead

PIERRE FABRE DERMO COSMETIQUE CANADA INC; Brossard; On-site; CAD 90,000 - 130,000; Full time

Job summary

Pierre Fabre Laboratories Canada is seeking an experienced eCommerce & eRetail leader to accelerate growth across assigned online retailers, define market strategies, and own P&L performance. You will drive digital shelf excellence, collaborate with activation and media teams, and leverage data to identify opportunities.

The role requires strong account management, JBPs/eJBPs experience, and a background in FMCG/Beauty.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce or similar.
• 3–5 years in commercial / sales / KAM / trade marketing roles; 2–4 years in eCommerce/eRetail account management.
• Experience with managing or co-managing account P&L / budgets and building JBPs/eJBPs.

Responsibilities

• Own the relationship and commercial performance (P&L) of assigned e-retailers; build JBPs with top partners.
• Drive commercial growth by maximizing sell-out and defining growth strategies.
• Lead promo planning, sell-in forecasts, ROI tracking, and portfolio management for hero SKUs.
• Collaborate with eRetail Activation, Media, and Digital Shelf teams to ensure content alignment and activations.
• Plan and execute retail media activations and integrate them into 360° brand campaigns.
• Track performance with dashboards and report insights to commercial and marketing teams.

Skills

Account management

Negotiation

Data analysis

Excel

PowerPoint

Digital shelf

Retail media

P&L management

Education

Bachelor's degree in Business/Marketing/Digital Commerce

MBA or Master’s degree (plus certifications)

Tools

eStoreCheck

Helium10

Stackline

SimilarWeb

Flywheel

Job description

Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey. Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care. By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the “We Care Movement,” a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better. Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement”.

Your mission GENERAL RESPONSIBILITIES

Lead the market’s e-commerce acceleration and growth across assigned eRetailers (ePharmacies, pure players, marketplaces and omnichannel retailers). Define and execute the market eCommerce strategy in alignment with market priorities and global eCommerce strategy. Be accountable for the eCommerce P&L and e-comm market share performance for the market including: Business growth Digital shelf excellence Superior online visibility for our brands.

Main Responsibilities

1. Account Ownership & P&L
   Own the relationship and commercial performance (P&L) of assigned e-retailers. Build and negotiate eJBPs (joint business plans) with top e-retailers, ensuring:
   
   • Clear growth objectives
   • Margin and profitability targets
   • Investment and activation plans
   • Ensure pricing consistency, ROI, and competitiveness across partners.
2. Strategy & Business Acceleration (Account Level)
   Drive commercial growth of the brand portfolio at assigned e-retailers by:
   
   • Maximizing sell‑out performance
   • Delivering account‑specific growth strategies
   • Build eJBPs for the assigned e-retailers and with the KAM (if in omnichannel structures) to ensure strong collaboration between: Commercial Marketing Media
   • Leverage data to identify acceleration opportunities (promo efficiency, category trends, retailer‑specific levers).
   • Define and execute the market e-commerce strategy aligned with: Market business priorities Global / regional e-commerce strategy Lead the market’s e‑commerce acceleration across: ePharmacies Pure players Marketplaces Omnichannel retailers Act as the e‑commerce voice in market leadership discussions, representing: Channel strategy Digital shelf priorities Retail media & activation needs.
3. Promo & Commercial Planning
   Manage sell‑in forecasts, promo planning, and profitability tracking for assigned accounts. Propose promo plans and media activations to the Ecommerce Head or Commercial Director for approval. Ensure proper assortment & portfolio management: Hero SKUs and key innovations are listed, visible and supported.
4. Collaboration with eRetail Activation & Digital Shelf
   Responsible for ensuring timely execution of e-Retail Content on the e‑Retail websites in partnership with e-retail Activation Specialist. Collaborate with the e-retail Activation Specialist & Media Specialist on:
   
   • Content and PDP optimization (images, titles, descriptions, A+ content)
   • Retail media priorities
   • Digital shelf improvement plan for the account
   • Work hand‑in‑hand with e‑retail Activation to align content, promotions and activations with account priorities.
   • Partner with the Media Specialist and e-retail Activation to ensure Digital Shelf Excellence on assigned accounts through the CARS framework.
5. Retail Media & 360° Integration
   Collaborate with the Media Specialist to:
   
   • Plan and execute retail media activations (display, search, onsite placements) aligned with eJBPs.
   • Integrate retail media into 360° brand campaigns.
   • Support optimization of media budgets by identifying high‑performing placements, keywords and partners.
6. Data Tracking & Performance Insights
   Leverage dashboards and analytics tools (e.g. Flywheel, eStore , Stackline, SimilarWeb) to:
   
   • Track performance and KPIs
   • Identify issues and opportunities
   • Report performance, insights, and opportunities to commercial and marketing teams.
   • Track competitive actions on assigned e‑Retailers and propose responsive actions.

Education

Bachelor’s degree in Business, Marketing, Digital Commerce or similar

Master’s / MBA and eCommerce or digital marketing certifications are a plus

Experience

3-5 years in commercial / sales / KAM / trade marketing roles

Minimum 2–4 years in eCommerce / eRetail account management

Experience with:

• Managing or co-managing account P&L / budgets
• Building or executing JBPs / eJBPs
• Promo planning, sell‑in forecasts, ROI tracking
• Background in FMCG / Consumer Health / Beauty / Pharma is a plus

Skills

Commercial & eRetail Strong account management and negotiation skills Knowledge of pricing, promo mechanics, assortment, trade terms Ability to manage sell‑in, sell‑out and basic profitability Digital & Media Understanding of digital shelf (content, availability, ratings & reviews, search) Experience with PDP optimization and hero SKU visibility Basic understanding of retail media (sponsored products, search, display) Data & Tools Confident with dashboards & analytics tools (e.g. eStoreCheck, Helium10, Stackline SimilarWeb or similar) Strong Excel; good PowerPoint for reporting and storytelling Able to interpret KPIs and turn them into concrete actions.

Languages

Fluent English & French Local market language (mandatory)

Competencies & Behaviours

• Strong ownership mindset (treats accounts like a business)
• Data-driven, analytical, and detail-oriented
• Proactive, solution-focused, and execution-strong
• Collaborative with Commerical Director, E-retail Activation, Marketing, Media, Supply, Finance
• Clear, structured communicator, comfortable with regular performance reporting

Leadership Model Competencies
COMMIT TO THE VISION: I implement the Group's strategy.
ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
COLLABORATE: I collaborate within and outside my team.
IMPROVE EVERY DAY: I am determined to learn and progress constantly.
BE CREATIVE: I innovate for the benefit of customers.
BE AMBITIOUS: I strive to exceed my goals.
GIVE FEEDBACK: I give constructive feedback for collective success.

Equal Employment Opportunity Statement

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.

About the Company

Pierre Fabre Laboratories is the world’s second-largest dermo-cosmetics company and one of Europe’s leading pharmaceutical laboratories. Our Dermo-cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A‑Dermo, René Furterer, Même Cosmetics, Darrow and Elgydium. The Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care. By choosing Pierre Fabre Laboratories, you will join a company where the human dimension is essential, where excellence and innovation are valued, within passionate teams united by common values, committed to pushing the boundaries of science to unite health and beauty for the benefit of all, because every time we care for a single person, we make the whole world better.