Director, Technical Product Marketing

Octopus Deploy; St. Jones Within; Hybrid; CAD 120,000 - 150,000; Full time

Job summary

A leading software company in Canada is seeking a Director of Product Marketing to shape its position in the DevOps space. You'll lead a high-performing team and work across departments to connect product innovation to customer value. Ideal candidates have over 10 years of product marketing experience and a strong technical background. This role offers a remote-first work model and competitive benefits.

Benefits

25 days annual leave

Paid sick leave

Paid parental leave

Generous health care

401K matching

Stock options

Qualifications

• 10+ years of experience in product marketing or GTM roles, with at least 3 years leading product marketing functions.
• Proven ability to own GTM strategy and execution for DevOps and GitOps related solutions.
• Established relationships with key DevOps market analysts and media.

Responsibilities

• Define and evolve positioning, messaging, and narrative for Continuous Delivery.
• Work with Product and Revenue teams on the product roadmap.
• Oversee the development of market-facing content like fact sheets and blogs.
• Nurture relationships with market analysts.

Skills

Product marketing experience

Technical knowledge of Continuous Delivery

Strong communication and storytelling

Collaboration with cross-functional teams

Entrepreneurial mindset

Tools

Kubernetes

Job description

Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, Xero, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions.

Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.

We’ve been remote‑first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well‑defined career pathways. We foster a supportive, collaborative, and high‑trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all‑hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote‑first company.

As the Director of Product Marketing, you’ll lead how Octopus tells its story to the world: shaping our positioning in the DevOps and GitOps space, guiding go‑to‑market strategy, and scaling a high‑performing product marketing team. You’ll collaborate closely with Product, Engineering, and Revenue leaders to connect our product innovation to customer value, driving awareness, adoption, and growth across both our enterprise and product‑led motions.

To help our teams work together effectively, this remote position requires you to be located in Canada.

What you’ll do:

• Define and evolve the positioning, messaging, and narrative that clearly establishes Octopus as the category leader in Continuous Delivery.
• Work with the Product and Revenue teams as we iterate on the product roadmap, incorporating the Voice of the Customer (VoC).
• Partner with the CMO and leaders of other marketing functions to develop realistic marketing plans, aligned with company priorities.
• Support Product Marketers in the development of Go‑To‑Market (GTM) strategies and guide them in planning and executing product launches.
• Oversee and contribute to the development of all market‑facing content including fact sheets, blogs, videos, and press releases, ensuring consistent voice, tone, and relevance to our target audience.
• Drive initiatives focusing on building customer evidence, including case studies, testimonials, and product reviews.
• Nurture relationships with market analysts through regular briefings and be the DRI for analyst‑driven market research (Gartner MQ, Forrester Wave, etc.).
• Represent Octopus at industry conferences and Octopus‑led events.
• Serve as a people manager for the product marketing team, helping them perform at their best by clearly defining their goals, providing continuous feedback, removing obstacles, and helping them grow in their careers.

Your background:

• 10+ years of experience in product marketing or GTM roles, with at least 3 years leading product marketing functions.
• Deep technical knowledge of Continuous Delivery tools, including Kubernetes. Experience in developing the OSS community is a plus.
• Proven ability to own GTM strategy and execution for DevOps and GitOps related solutions in the enterprise SaaS space.
• Strong communicator and storyteller, capable of translating complex technical ideas into business‑oriented messaging.
• Proven track record collaborating closely with Product, Revenue, and other Marketing functions to drive measurable business outcomes.
• Established relationships with key DevOps market analysts and media.
• Entrepreneurial mindset, with bias for action.

Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same.

The compensation for this role is:

Director Level

Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, and stock options. Learn more.

Interview Process

• Initial chat (30 min). Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!
• Hiring manager chat (45–60 min). Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!
• Panel interview (60–90 min). Final round chat: In this final round call, you meet cross‑functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.

Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more.

If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in‑house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team.

We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey.