Director, Strategic Events

Entrust Datacard; West Nipissing; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A global security solutions provider is seeking a Director of Strategic Events based in Canada, Ontario, West Nipissing. The candidate will lead the global event strategy, ensuring high-impact experiences that enhance brand and drive business results. This position calls for over 10 years of experience in B2B event marketing and a deep understanding of event logistics. The role emphasizes collaboration across sales and marketing teams, aiming for measurable pipeline growth through innovative event designs.

Benefits

Career Growth

Flexible work options

Collaborative culture

Qualifications

• 10+ years of experience in B2B event marketing or global brand activation.
• Proven success in designing events that elevate executive relationships.
• Strong understanding of event logistics and ROI measurement.

Responsibilities

• Own the global event strategy and define success criteria.
• Lead planning and execution of major events.
• Partner with teams to showcase innovation and value.

Skills

B2B event marketing

Experiential marketing

Stakeholder management

Leadership

Communication

Job description

Join us at Entrust

At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Get to Know Us

Headquartered in Minnesota, Entrust is an industry leader in identity‑centric security solutions, serving over 150 countries with cutting‑edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Position Overview

Entrust is seeking a dynamic and experienced Director of Strategic Events to lead the global event strategy — delivering high‑impact experiences that elevate Entrust’s brand, strengthen executive relationships, and drive measurable pipeline acceleration.

This role will own the global portfolio of flagship industry and executive events, ensuring every experience reinforces Entrust’s brand narrative and business priorities. You will be accountable for the planning, execution, and measurement of events that engage key decision‑makers, showcase our innovation, and create opportunities for sales and partner collaboration.

The ideal candidate is a strategic and detail‑oriented leader who combines creative vision with commercial acumen. You understand how to design event experiences that deliver both emotional impact and business results — aligning marketing, sales, and customer success teams around shared objectives.

This is a global leadership role — focused on experience design, strategic planning, and ROI, not on campaign management or regional field activations.

Responsibilities

• Own Entrust’s global event strategy, defining the purpose, audience, and success criteria for Tier 1 events and flagship industry tradeshows
• Lead the planning and execution of Entrust’s major events and C‑level experiences, ensuring alignment with corporate objectives, brand storytelling, and go‑to‑market priorities.
• Partner with Sales, Product Marketing, and Brand teams to ensure events showcase Entrust’s leadership, innovation, and value to customers and partners.
• Oversee event portfolio management, including calendar planning, resource allocation, and prioritization to ensure high ROI and impact.
• Develop playbooks and frameworks for event execution, measurement, and lead follow‑up — ensuring consistency and scalability across the global marketing organization.
• Integrate events into the broader marketing ecosystem, partnering with Growth Campaigns to ensure pre‑ and post‑event engagement flows drive measurable pipeline progression.
• Manage agency and vendor relationships, ensuring excellence in logistics, production, and attendee experience.
• Establish event performance metrics — tracking ROI, engagement quality, and pipeline influence through consistent reporting and analytics.
• Partners closely with Brand, Content, Product Marketing, Campaign teams to align event themes and content — but does not own campaign strategy, regional activation, or paid media.
• Accountable for event strategy, execution, and ROI — ensuring experiences contribute to awareness, engagement, and pipeline growth.
• Collaborates with Sales leadership on attendee strategy, executive participation, and event follow‑up to ensure measurable business outcomes.
• Serves as the center of excellence for experience design, defining Entrust’s event standards, tiering, and measurement frameworks globally.
• Lead and mentor a global team of event professionals responsible for experience design, logistics, and stakeholder engagement.

Basic Qualifications

• 10+ years of experience in B2B event marketing, experiential marketing, or global brand activation, with at least 5 years leading large‑scale corporate events.
• Proven success designing and delivering events that drive measurable pipeline influence and elevate executive relationships.
• Strong understanding of event strategy, logistics, and ROI measurement in a B2B or technology environment.
• Demonstrated ability to manage agencies, budgets, and stakeholder expectations at a global scale.
• Excellent leadership, communication, and executive presence — capable of influencing senior stakeholders and representing Entrust externally.
• Skilled in building strong cross‑functional partnerships with Sales, Marketing, and Product teams.
• Must be able to lawfully work within the US and have unrestricted work authorization for US.

Preferred Qualifications

• Experience using event and marketing automation technologies to enhance attendee engagement and measure outcomes.
• Background or experience in Cybersecurity or related industry.
• International Event experience across EMEA and APAC as well as NAMER.

At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:

• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning‑forward initiatives and exciting challenges, your growth is our priority.
• Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on‑site, we offer flexible options that fit your lifestyle.
• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.

We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.

Ready to Make an Impact?

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world — together.

Apply today!

For more information, visit www.entrust.com. Follow us on LinkedIn, Facebook, Instagram, and YouTube.

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact [e-mail].

Recruiter

Richa Srivastava [e-mail]