Director, Sponsorship Insights & Client Solutions

AIP Connect; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading marketing consultancy in Canada is seeking a Director, Sponsorship Insights & Client Solutions. This role involves managing client relationships and transforming data into impactful strategies for major brands. Ideal candidates will have over 7 years in market research and strong analytics skills. The position offers competitive compensation and the chance to make a significant impact in a dynamic environment.

Benefits

Competitive compensation package

Opportunity to impact a growing business

Flexible working environment

Qualifications

• 7+ years of experience in market research, consumer insights, or marketing analytics.
• Strong analytical and storytelling skills.
• Demonstrated success in managing and growing client relationships.

Responsibilities

• Own and manage key client relationships.
• Translate data and analytics into actionable strategies.
• Develop customized sponsorship strategies.

Skills

Analytical skills

Storytelling

Client relationship management

Communication

Entrepreneurial mindset

Job description

Our client empowers the sponsorship marketing industry which facilitates brand-consumer connections through partnerships in sports, culture, entertainment, and charity—with a specialized B2B SaaS platform and consulting service. Globally, thousands of professionals leverage their SaaS-based insights platform, while their consultative solutions guide the biggest brands, rightsholders, and agencies through every step of their sponsorship journey.

We are seeking an experienced and connected client service leader who has a strong understanding of market research as a foundation, specifically primary, customer consumer insight and quantitative research.

If you:

(1) love sports, arts, music, entertainment, and charitable initiatives

(2) want to work with many of the most active brands in sponsorship

(3) want to play a leading role at a cutting-edge company that is globally recognized, then this opportunity is for you!

Position Overview

As Director, Sponsorship Insights & Client Solutions, you will leverage your deep expertise in market research and a passion for data storytelling, to help brands, properties, and agencies unlock growth opportunities across sports, entertainment, music, arts, causes, and venues.

You will take ownership of key client accounts, serving as the primary strategic lead responsible for leveraging and delivering our client's solutions that support insight-driven decision making. By building trusted relationships and deeply understanding each client’s objectives, you will provide ongoing guidance, craft data-informed sponsorship strategies, and ensure exceptional service delivery.

This role demands a mix of strategic thinking, analytical fluency, and strong interpersonal skills to drive long-term client success and measurable business impact.

As a trusted partner to 100+ organizations in the sport, entertainment, and sponsorship industry, you will be tasked with navigating the market and ensuring that our client continues to be seen as a transparent, actionable, and unbiased source of insights.

Key responsibilities

• Client Leadership: Own and manage key client relationships, serving as the primary point of contact and strategic lead across all engagements.
• Insight Application: Translate data and analytics into actionable strategies that align with client goals and deliver measurable impact.
• Client Strategy & Growth: Leveraging our clients solutions, develop customized sponsorship strategies, provide thought leadership, and proactively identify ways to expand and deepen client relationships.
• Consultative Guidance: Deliver high-touch service and insight-led recommendations that inform brand decision-making and optimize sponsorship ROI.
• Market Development: Identify and pursue new business opportunities by showcasing our client’s capabilities to potential clients.
• Innovation & Concepting: Collaborate with internal teams to evolve current solutions and/or co-develop innovative solutions and go-to-market strategies tailored to client needs.
• Industry Awareness: Stay informed on sponsorship and marketing trends to ensure clients remain ahead of the curve and informed by best practices.

Qualifications

• 7+ years of experience in market research, consumer insights, or marketing analytics, ideally in sponsorship marketing, brand strategy, or client-facing consulting roles
• Strong analytical and storytelling skills with the ability to turn data into clear, compelling insights.
• Demonstrated success in managing and growing client relationships.
• Leadership experience managing analysts or insight teams; able to coach, prioritize, and elevate quality of work
• Excellent communication and presentation abilities, particularly with senior stakeholders.
• Entrepreneurial mindset with a proactive approach to problem-solving and opportunity creation.
• A passion for sponsorship, consumer engagement, and using data to drive strategic decision-making.

What is offered

• An entrepreneurial culture within a 50+ year old global marketing consultancy
• Competitive compensation package
• Opportunity to directly impact a growing business
• Attractive variable compensation tied to performance
• An exciting, dynamic, and flexible working environmentIndependence and results-oriented performance evaluations
• We are highly ambitious, but we don’t win at the expense of our people

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.