Director - Sales & Marketing

Willowglen Systems; Edmonton; Hybrid; CAD 140,000 - 200,000; Full time

Job summary

Willowglen Systems in Canada seeks a Director of Sales & Marketing to lead revenue growth, market expansion, and brand leadership across Canada & North America. You will report to the CEO and drive strategies aligning MAC services with business objectives while strengthening customer relationships.

The role requires a strategic leader who builds high-performing teams, develops executive-level relationships with OEMs, EPCs, and end users, and guides pursuit strategies for complex opportunities

Qualifications

• Bachelor’s degree in Engineering, Business, or related field (MBA preferred).
• 7-10 years in industrial automation, EPC, or tech services with at least 5 years in a senior sales/marketing leadership role.
• Proven track record selling complex multi-million-dollar automation/tech solutions.
• Traveling required for this role: 50%.

Responsibilities

• Develop and execute a go-to-market strategy for MAC services aligned with corporate objectives.
• Define and manage sales and marketing KPIs, revenue targets, and growth plans.
• Collaborate with executive leadership to shape long-term business development goals.

Skills

Leadership

Negotiation

Communication

Strategic sales

Education

Bachelor’s degree in Engineering or Business

MBA preferred

Job description

Director – Sales & Marketing

Location: Canada
Flexibility to operate hybrid/remote based on location. Corporate Office in Edmonton.

Our Company

Willowglen Systems is a leading industrial automation company that provides innovative solutions for various industries, including rail, oil and gas, and energy. Our teams specialize in designing, integrating, and commissioning complex operational technologies including control systems, communications networks, and safety-critical infrastructure.

Position Summary:

At the forefront of Willowglen's growth strategy, this role provides the leadership and commercial direction required to strengthen market position, expand customer relationships, and deliver sustainable revenue growth.

A strategic and results-oriented Director, Sales & Marketing responsible for driving revenue growth, market expansion, and brand leadership across Canada & North America. Reporting to the CEO, this role will develop and execute integrated sales and marketing strategies that align with Willowglen's business objectives while strengthening the company's position within the transportation sector. The successful candidate will possess a strong understanding of the passenger rail automation ecosystem and a proven ability to identify opportunities, build strategic partnerships, and convert market potential into sustainable business growth.

The ideal candidate is a commercial leader and relationship builder who can develop high-performing teams, foster executive-level customer relationships, and lead pursuit strategies for complex opportunities. Working closely with the leadership team, this individual will play a key role in expanding Willowglen's market reach, diversifying growth.

Key Responsibilities

Strategic Leadership

• Develop and execute a go-to-market strategy for MAC services aligned with corporate objectives.
• Define and manage sales and marketing KPIs, revenue targets, and growth plans.
• Collaborate with executive leadership to shape long-term business development goals.

Sales Management

• Lead a high-performing sales team focused on qualified, funded and approved passenger rail projects.
• Drive market expansion beyond passenger rail by developing growth opportunities across transportation, oil & gas, pipelines, telecommunications, utilities, and other strategic infrastructure sectors.
• Oversee key account management, including stakeholder engagement and deal orchestration.
• Drive pipeline development and conversion of high-value opportunities (megadeals).

Marketing & Brand Positioning

• Lead integrated marketing campaigns targeting decision-makers in engineering, procurement, and operations following the Account Base Management principles.
• Position the company as a thought leader in automation, digital transformation, and industrial innovation.
• Oversee content strategy, digital marketing, events, and industry partnerships.

Client Engagement & Relationship Building

• Cultivate executive-level relationships with OEMs, EPCs, and end users alike.
• Represent the company at industry forums, conferences, and client meetings.
• Act as a trusted advisor to clients, understanding their strategic initiatives and aligning MAC services accordingly.

Cross-Functional Collaboration

• Work closely with the bids, operations and PMO teams to ensure alignment between client needs and service offerings.
• Provide market feedback to influence service innovation and delivery models.
• Lead the customer success team to develop life-long clients by delivering outstanding services, including Cybersecurity upgrades and product enhancements.

Key Qualifications & Experience:

• Bachelor’s degree in Engineering, Business, or related field (MBA preferred).
• 7-10 years of experience in industrial automation, EPC, or technology services, with at least 5 years in a senior sales/marketing leadership role.
• Proven track record of selling complex, multi-million-dollar automation or technology solutions.
• Deep understanding of MAC scope, including DCS/PLC/SCADA systems, instrumentation, and integration services.
• Strong leadership & business acumen, negotiation, and communication skills.
• Traveling required for this role: 50%

Preferred Attributes:

• Experience with account-based marketing (ABM) and enterprise sales methodologies.
• Familiarity with digital transformation trends (AI in automation).
• Global and/or regional experience in high-growth or emerging adjacent markets.

Why Join Us?

Are you up for the challenge? Join Our Team

https://www.youtube.com/watch?v=_JWHLsToaxE

Our Mission

Willowglen’s mission is to be a global leader in delivering visionary, customer-driven industrial automation solutions.

Our Values

• Respectful - We take the time to listen and understand each other, and this fosters feelings of mutual trust, safety, camaraderie, and well-being.
• Agile - We are a customer-centric, responsive, and collaborative organization. We are quick to learn, adapt and respond to changing circumstances.
• Innovative - We value and support innovation thereby allowing people to be innovative. We are always striving to deliver superior solutions.

Willowglen Systems Inc. is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. We thank all the applicants for their interest in this position; however, only those selected for an interview will be contacted by our recruitment team.

If you require accommodation, please reach out to our hiring team and we will work with you to find reasonable solutions.