Director, Product Marketing - MDR

Arctic Wolf; Canada; On-site; CAD 222,000 - 388,000; Full time

Benefits offered by this job

Equity for all employees

Flexible time off

RRSP and 401k match

Training & career development

Job summary

Arctic Wolf is seeking a Director of Product Marketing to craft go-to-market strategies for MDR products and leader messaging assets that drive adoption and revenue. You will partner with Sales, Marketing, and Product Management to align on positioning and enablement tools.

The role requires 8+ years in B2B software product marketing, cybersecurity knowledge, and a bachelor’s degree; MBA preferred. You will mentor a small team and shape product messaging across markets.

Qualifications

• 8+ years of B2B software product marketing experience, including cybersecurity.
• Strong knowledge of cybersecurity industry, market dynamics and competitors.
• Bachelor’s degree required.

Responsibilities

• Develop go-to-market strategies for MDR products aligned with business objectives.
• Lead messaging and creation of marketing assets to drive engagement.
• Partner with Sales to enable with tools and competitive insights.
• Analyze market trends and customer needs to inform positioning.
• Collaborate with Product Management to influence development.
• Guide campaigns to drive awareness, pipeline and revenue.

Skills

Product marketing

Sales enablement

Data-driven marketing

Communication

Education

Bachelor’s degree

MBA (preferred)

Job description

About the Role

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. Our mission is simple: End Cyber Risk. We’re looking for a Director, Product Marketing to be a part of making this happen.

The Director, Product Marketing is responsible for leading the messaging, positioning, and go-to-market strategy for specific products or solution areas. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing MDR product solutions while collaborating across Sales, Marketing, and Product Management teams.

Responsibilities

• Develop and execute go-to-market strategies for MDR products, ensuring alignment with business objectives.
• Lead the messaging and creation of marketing assets for MDR product offerings, driving customer and partner engagement.
• Act as a key partner to the Sales team, enabling them with the tools, training, and competitive insights needed to position emerging product solutions effectively.
• Conduct market analysis to understand customer needs, industry trends, and competitive positioning specific to emerging products.
• Build customer personas and use cases to inform positioning and marketing content.
• Partner closely with Product Management to influence product development based on customer and market feedback.
• Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue for emerging product solutions.
• Lead pricing and packaging initiatives in partnership with the Pricing team and Product Management to ensure product-market fit and competitive positioning.
• Support cross-functional initiatives, ensuring messaging and positioning consistency across all touchpoints.
• Lead, mentor, and develop a small team of product marketers.

Who You Are

• Proven ability to translate technical features into compelling customer benefits.
• Experience working with Sales teams to deliver impactful enablement tools and programs.
• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
• Exceptional written and verbal communication skills.

Minimum Qualifications

• 8+ years of B2B software product marketing experience, including at least 3 years of experience with cybersecurity solutions required.
• Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors in the cybersecurity space.
• Bachelor’s degree required.

Preferred Qualifications

• 1-3 years of people leadership experience strongly preferred, with a proven ability to inspire and develop high-performing teams.
• MBA preferred.

On-Camera Policy

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

Compensation & Benefits

All wolves receive compelling compensation and benefits packages, including:

• Equity for all employees
• Flexible time off and paid volunteer days
• RRSP and 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Equal Opportunity Statement

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible.

Please let us know if you require any accommodations by emailing [e-mail].

Security Requirements

Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).

Background checks are required for this position.

This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).

Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.

The base salary range for this job family is 160,000 to 280,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.

Accessibility & Contact

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require a reasonable accommodation for any part of the application or hiring process, you may make a request by calling the Arctic Wolf general contact number at 1-888-272-8429 and asking to speak to Recruiting, or by emailing [e-mail].