Director, Product Marketing - Fraud & Verification

Interac; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading financial services firm in Toronto seeks a Leader, Product Marketing for Fraud and Verification. In this role, you'll drive the strategic marketing direction, fostering team collaboration and executing go-to-market strategies. Ideal candidates bring 10-15 years of experience in product marketing within payments or financial services and have strong leadership and analytical skills. Remote work options available. Embark on this opportunity to shape the future of digital security in Canada.

Benefits

Competitive compensation

Comprehensive benefits

Investment in education and development

Qualifications

• Experience in payments, financial services, or related industry.
• Proven record in driving product adoption and user growth.
• Ability to lead teams and agencies to achieve benchmarks.

Responsibilities

• Develop and execute go-to-market strategies for products.
• Collaborate with cross-functional teams to align marketing strategies.
• Mentor and build a product marketing team.

Skills

Product marketing experience

B2B and B2C marketing strategies

Strong leadership skills

Data analysis and reporting

Relationship management

Education

10 - 15 years of experience in product marketing

Tools

Salesforce Marketing Cloud

Google Ads

Meta Ads

LinkedIn Ads

Job description

A leading financial services firm in Toronto seeks a Leader, Product Marketing for Fraud and Verification. In this role, you'll drive the strategic marketing direction, fostering team collaboration and executing go-to-market strategies. Ideal candidates bring 10-15 years of experience in product marketing within payments or financial services and have strong leadership and analytical skills. Remote work options available. Embark on this opportunity to shape the future of digital security in Canada.