Director, Product Marketing

Loopio Inc.; Toronto; Remote; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

MacBook provided

Home office budget

Remote-first culture

Learning stipend

Job summary

Loopio Inc. is seeking a Director of Product Marketing to lead pricing, go-to-market strategy, and competitive positioning for our SaaS portfolio.

You will set the direction for multi-product AI-native initiatives and partner with Product, Sales, and Marketing leadership to translate strategy into market-winning plans. As the most senior PMM on the Product Growth & Experience team, you’ll influence senior stakeholders, mentor others, and drive expansion revenue through strong messaging and

Qualifications

• 8+ years in product marketing for B2B SaaS
• Experience owning pricing and GTM strategy
• Proven ability to shape product messaging and positioning
• Strong executive influence and cross-functional leadership
• Experience with AI-driven products and market dynamics

Responsibilities

• Define and lead Loopio's PMM strategy for multi-product portfolio
• Set pricing, packaging, and value metrics for launches
• Develop messaging, battlecards, and sales enablement
• Partner with Product, Sales, and Finance on GTM plans
• Represent Loopio externally at events and analyst briefings

Skills

Pricing strategy

Go-to-market

Competitive positioning

Executive collaboration

B2B SaaS

AI-driven products

Job description

Take your career to new heights with Loopio!

Loopio is looking for a Director of Product Marketing to lead product marketing strategy and execution for our most important initiatives. As our most senior PMM, you’ll set the direction for pricing, go-to-market product strategy, and competitive positioning across the portfolio, partnering closely with Product, Sales, and Marketing leadership to translate product strategy into market-winning plans. This role backfills a critical leadership position on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience. This is a high-visibility, high-autonomy opportunity for someone with proven success scaling a B2B SaaS company who wants to shape how Loopio wins in a competitive, AI-driven market.

Note: This is an existing vacancy on the team

What You’ll Be Doing

• Own the narrative for Loopio’s evolution into a multi-product, AI-native portfolio, translating capabilities across product lines into a single, coherent market position

• Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing around a single narrative and launch plan

• Partner closely with Product, Finance, and GTM on pricing strategy, shaping structure, packaging, and value metrics to drive adoption and expansion revenue

• Shape competitive positioning and win/loss analysis, turning market and customer insight into messaging, battlecards, and sales enablement that sales teams actually use

• Partner with the senior leadership team on long‑term product and market strategy, representing the voice of the customer and the market in major planning cycles

• Mentor and provide strategic guidance to other product marketers, raising the bar for product marketing craft across the team

• Act as a trusted advisor to product team peers on roadmap prioritization, bringing market and competitive context to major build decisions

• Represent Loopio externally as a thought leader and spokesperson for our positioning, through analyst briefings, customer conversations, and industry events

What You’ll Bring to the Team

• 8+ years of product marketing experience in B2B SaaS, with a track record of owning pricing and go-to-market strategy for a core product line

• Experience with AI-driven products and how they change buyer behavior and competitive dynamics

• Proven experience designing and launching pricing and packaging changes that measurably moved revenue or adoption

• Strong executive presence and the ability to influence senior stakeholders across all functions

• Deep experience building competitive positioning and messaging that sales and customer-facing teams rely on day to day

• A strategic mindset paired with the ability to get into the details when a launch or pricing change needs it

• Excellent written and verbal communication skills, comfortable presenting to executive leadership and customers alike

• Experience mentoring or informally leading other product marketers or GTM professionals

• Experience in the proposal, RFP, or sales enablement space is a plus

Where You’ll Work

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQ’d in Canada, with established hub regions around the world where we hire from.

• Our employees (or Loopers, as we call ourselves!) live and work in Canada (British Columbia and Ontario), US, India (specifically in Gujarat, Maharashtra, and Bengaluru), and London.

• The majority of our team is based in ON and BC, which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12‑minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• You’ll collaborate with your teams virtually across the UK, India, and North America (we’re just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday

• We encourage asynchronous collaboration to effectively work as a global OneTeam!

• Your manager supports your development by providing ongoing feedback and regular 1‑on‑1s, we leverage Lattice for our 1‑1s and performance conversations

• You will have the opportunity to elevate your craft and the opportunity to explore your creativity, with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well-being, starting day with Loopio.

• We’ll set you up to work remotely with a MacBook laptop, a monthly phone and internet subsidy, and a work‑from‑home budget to help get your home office all set up.

• We’ll give you a Claude account to experiment with, automate your routine tasks, and build tools so you can work smarter every day.

• You’ll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

• Participate in townhalls, AMA (Ask‑Me‑Anything), and company celebrations to celebrate the big wins and milestones as OneTeam!

• Our four Employee Resource Groups offer opportunities for employees to learn and connect year‑round.

• You’ll be a part of an award‑winning workplace with an opportunity to make a big impact on the business.

AI in Recruitment At Loopio, we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening, drafting preliminary job descriptions, generating initial interview questions, transcription and occasionally sourcing prospective candidates. However, AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices, prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases, with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews The Loopio interview process is designed to help us better understand your professional experiences, as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment, we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview, as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview, Loopio reserves the right to disqualify candidates from the interview process. For specific roles that include a take‑home assignment, our AI Interviewee Policy allows the use of AI for initial support; however, the final submission must be a true reflection of your personal insights, skills and decision‑making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team ([e-mail]) should you require accommodations at any point during our virtual interview processes.