Director, Product Marketing

Coveo; Montreal; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading artificial intelligence solutions firm located in Montreal is seeking a Director of Product Marketing to lead their Service & Knowledge Team. In this role, you will manage a team, shape market positioning, and communicate product value. Qualified candidates should have extensive experience in B2B SaaS marketing and leadership roles, with a focus on customer-facing deliverables. Join us to play a pivotal role in transforming client experiences with AI.

Qualifications

• At least 10 years of experience in B2B SaaS product marketing, 5+ years in leadership.
• Strong speaker with high-quality customer-facing presentation skills.
• Proven leadership in developing marketing strategies.

Responsibilities

• Lead a team of product marketing experts in product messaging.
• Manage competitive intelligence and team research.
• Create enablement tools for Sales, Marketing, and Partners.

Skills

B2B SaaS product marketing

Customer-facing presentations

Business and market analysis

Strategic thinking

Tools

Salesforce Cloud

ServiceNow

Adobe

Sitecore

Job description

Overview

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. We are seeking a Director of Product Marketing to lead our Service & Knowledge Team.

Ready to transform how companies tell their product story using AI? In this strategic role, you\'ll be the driving force behind our market positioning and communication to translate Coveo\'s unique power into clear, differentiating, and inspiring messages that resonate with our customers, partners, and employees. You\'ll shape the future of AI-powered digital experiences and help reinforce our position as a global leader in cloud-based customer experience solutions.

As Director of Product Marketing, you will :

• Lead a team of five product marketing experts in building product and solution messaging that differentiates Coveo in the market.
• Head competitive intelligence and comparisons by working with cross-functional stakeholders and driving team research.
• Build on our product launch and readiness framework, working cross-functionally with Product Management, Sales and Commercial Operations teams.
• Articulate the value of Coveo\'s solutions into tangible ROI metrics.
• Deliver Sales, Marketing and Partner enablement tools to help with acquisition and sales conversion.
• Collaborate with the field, partners, and analysts to position our products both at a high level and around the new value we bring to market.

Qualifications

• At least 10 years of experience in B2B SaaS product marketing, 5+ years in leadership.
• A strong speaker and genuine leader who loves developing high-quality customer-facing presentations.
• Strong technical product management and marketing competency including business and market analysis.
• A strategic thinker who also rolls up their sleeves to get things done.

What would make you stand out

• Background in the customer service and support industry.
• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).
• Experience with Salesforce Cloud, ServiceNow, Adobe, or Sitecore.

Do you think you can bring this role to life? Or add your own color? You don\'t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! / Send us your application, we want to know what you\'re all about!

Join Coveolife

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.