Director, Product & Lifecycle Marketing

Lightspeed Commerce; Montreal, Ottawa, Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading technology company is seeking a Marketing Leader for their Financial Services division in Ottawa. You will be responsible for setting the vision and strategy, driving go-to-market efforts, and mentoring a high-performing team. The ideal candidate has over 10 years of experience in product marketing, particularly in financial services. This role offers an attractive benefits package including unlimited paid time off and health insurance.

Benefits

Lightspeed RSU program

Unlimited paid time off policy

Immediate access to health insurance

Health and wellness benefits

Paid leave assistance for new parents

LinkedIn learning license

1 paid volunteer day annually

Qualifications

• 10+ years of experience in product marketing, lifecycle marketing, or related disciplines.
• 5 years in leadership roles.
• Proven success leading marketing strategy for financial products.

Responsibilities

• Set the vision and strategy for financial services marketing.
• Drive go-to-market excellence.
• Develop and mentor a high-performing team.

Skills

Product marketing

Lifecycle marketing

B2B customer journey understanding

Strategic thinking

Storytelling skills

Education

MBA or Product Marketing Alliance certification

Job description

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

What You’ll Do

• Set the vision and strategy for Lightspeed’s Financial Services marketing function, spanning Payments and Capital
• Shape positioning and narrative frameworks that clearly articulate Lightspeed’s differentiated value in financial services across all markets and verticals.
• Drive go-to-market excellence, ensuring cohesive, insight-driven launches and evergreen campaigns that connect product value to customer outcomes.
• Unify product and lifecycle marketing, creating end-to-end strategies that drive awareness, engagement, adoption, and retention.
• Develop and mentor a high-performing team, fostering strategic thinking, executional excellence, and cross-functional influence.
• Partner with executive leadership across Product, Sales, and Brand to define priorities, measure impact, and advocate for merchant needs.
• Institutionalize best practices in messaging, segmentation, and lifecycle marketing that can scale across product lines.
• Represent Financial Services marketing at the leadership level, contributing to long-term business planning and organizational growth.
• Use data and insights to guide strategic decisions, inform resource allocation, and identify opportunities for innovation in how we market and grow our products.

What You Bring

• 10+ years of experience in product marketing, lifecycle marketing, or related disciplines, with at least 5 years in people leadership roles.
• Proven success leading marketing strategy for financial products or complex SaaS ecosystems.
• Deep understanding of B2B customer journeys and how to influence them through both product and lifecycle marketing levers.
• Strong strategic acumen with the ability to translate vision into actionable frameworks and measurable outcomes.
• Demonstrated experience building and scaling high-performing teams, fostering mentorship, and elevating the craft of marketing.
• Exceptional storytelling, positioning, and communication skills with the ability to influence executives and inspire teams.
• Comfortable operating at the intersection of strategy and execution, balancing long-term vision with near‑term impact.
• A passion for understanding merchant needs, market dynamics, and how technology can simplify and accelerate small business growth.

Even Better If You Have (but not necessary)

• MBA or Product Marketing Alliance certification
• Experience leading go‑to‑market strategy for embedded financial products (e.g., lending, payments, banking, or financial automation).
• Experience building or evolving customer lifecycle and retention programs, particularly for recurring‑revenue or usage‑based products.
• Experience working in fast‑scaling or transformation‑stage organizations, building clarity and process amid change.

Benefits

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Immediate access to health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• LinkedIn learning license
• 1 paid volunteer day annually

Lightspeed is a proud equal‑opportunity employer and we are committed to creating an inclusive and barrier‑free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of this selection process.